john morris

In this episode of In The Club Podcast by Club Colors, John Morris provides valuable insights into the impact of AI on branding. He discusses how AI is already being used for audience profiling and content creation, potentially changing the way companies communicate with their audiences. John emphasizes the importance of maintaining authenticity in branding, as AI lacks the soul and humor that humans bring to marketing campaigns.

John also shares lessons learned from both traditional and modern sales approaches, highlighting the need for continuous improvement. He talks about the role of humor in marketing campaigns and the power of memorable, funny content.

The episode concludes with a fun and entertaining segment called "The Hot Iron with JMO," where John answers rapid-fire questions on various topics, showcasing his energetic and engaging personality. Overall, this episode offers valuable insights into the evolving world of branding and the role of AI in shaping its future.

KEY TAKEAWAYS

• Social selling is an underutilized tool that can be effective in modern sales and branding.
• The future of AI in branding may involve a balance between automation and maintaining a human touch in content creation.
• Maintaining energy and enthusiasm in life and work is essential, driven by personal motivation and the desire to provide for one's family.
• Balancing work and family life can be challenging but rewarding, especially when supporting children's passions and interests.
• Golf is the preferred sport for achieving legendary status, representing a personal accomplishment, while humor is crucial in marketing and branding.

QUOTES

• "I think a lot of organizations have created an ICP and they can type in a profile and essentially determine what is the audience that they need to speak to." - John Morris
• "I think it's going to change content creation. I'm already seeing posts that I go, I'm not so sure that that company wrote that post or whether or not a person did." - John Morris
• "I think really smart organizations will find a way to balance it. I think really organizations that will struggle will overdo it in order for it to be efficient and it will lack feeling." - John Morris

Connect and learn more about John through the link below.

LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Club Colors: https://www.clubcolors.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

John Morris is the Executive Director of Brand at Club Colors. With over 10,000 followers on LinkedIn, John is known for his passionate and articulate speeches that inspire and motivate sales teams. He has a background in sales and has transitioned into branding, content creation, communications, and PR to tell the Club Colors brand story.

In this first episode, third season of In The Club by Club Colors, the table is flipped and John Morris is now the guest of the show co-hosted by Giancarlo Amador, Adam Stoczynski, and Chris Jaeger. John  shares his insights on sales, personal branding, and the importance of EQ in today's society. He discusses the need for salespeople to make statements to keep clients engaged and earn the right to ask questions. John emphasizes the importance of EQ over IQ and the need to embrace discomfort in order to grow. He also highlights the value of authenticity and the power of using LinkedIn as a platform to connect with others and build a personal brand.

In addition, John talks about the impact of promotional products and branded apparel in creating adoption, buy-in, and camaraderie within organizations. He explains how Club Colors helps organizations build inspiring brand experiences through their design lab, online company stores, and curated product offerings. John also touches on the importance of purpose-driven branding and the role of AI in content creation.

KEY TAKEAWAYS

• Salespeople need to make statements to keep clients engaged and earn the right to ask questions.
• EQ is more important than IQ in today's society.
• Embracing discomfort is necessary for personal growth and success.
• Authenticity is key in building a personal brand and connecting with others.
• LinkedIn can be a powerful platform for networking and building a personal brand.
• Promotional products and branded apparel can create adoption, buy-in, and camaraderie within organizations.
• Purpose-driven branding is essential for creating meaningful connections with customers.
• AI can impact branding by automating content creation, but it may lack the human touch and authenticity.

QUOTES

• "A client is not going to stay engaged unless you can make enough statements to keep them engaged, to earn the right to ask the question." - John Morris
• "There is a challenge in society with an overcooked belief in feelings, and that belief in feelings means that you never get uncomfortable." - John Morris
• "Opportunity grows from the roots of adversity." - John Morris
• "The greatest marketing campaign is kindness." - John Morris
• "I think it's going to change content creation. I'm already seeing posts that I go, I'm not so sure that that company wrote that post." - John Morris

Connect and learn more about John through the link below.

LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Club Colors: https://www.clubcolors.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

The journalists are in with Adam Peacock, Danny Weidler & Michael Chammas detailing the entire story of Sam Burgess' exit from South Sydney. We discuss what issues are still unresolved, where next for Souths, Jason Demetriou's future & if Souths can still win with this group. We also talk Josh Schuster being dropped & why TPJ gave up the game.

------

🕛 New Footy Talk episode everyday at lunchtime

Subscribe on LiSTNR: https://www.listnr.com/podcasts/footy-talk-rugby-league-podcast

Subscribe on Apple Podcasts: https://link.chtbl.com/FootyTalkRLApplePodcasts

Subscribe on Spotify: https://link.chtbl.com/FootyTalkRLSpotify 

See omnystudio.com/listener for privacy information.

Ben Dobbin and Gorden Tallis lock horns on Footy Talk League over the unfolding drama at South Sydney, whether Latrell Mitchell gets preferential treatment, if the Broncos should offer injury-prone Adam Reynolds another contract, the return of Ryan Papenhuyzen and Gordie gives his tips for Round 26 of the NRL! 

------

🕛 New Footy Talk episode everyday at lunchtime

Subscribe on LiSTNR: https://www.listnr.com/podcasts/footy-talk-rugby-league-podcast

Subscribe on Apple Podcasts: https://link.chtbl.com/FootyTalkRLApplePodcasts

Subscribe on Spotify: https://link.chtbl.com/FootyTalkRLSpotify

See omnystudio.com/listener for privacy information.

Today we take a fascinating look into how Whitey Bulger rose to power in Boston's underworld in the 70's and 80's, with not only the FBI's protection, but also their direct help. No one (that we're aware of publicly, at least) benefitted more from the FBI's Top Echelon Informant Program than Irish-American gangster, Whitey Bulger.  Whitey rose through the ranks of Boston's organized crime scene thanks to a combination of cunning, ruthlessness, a little help from his politically connected brother, Billy, and a LOT of help from the FBI. Whitey's top informant status, and the degree to which he corrupted his handler, Special Agent John Connolly, allowed him to get away with murder after murder, and run one criminal racket after another with impunity. For nearly two decades the FBI protected the most dangerous man in Boston in order to take down other people who were far less threatening to the general public. Why? And how did this happen? 

Bad Magic Charity of the Month: Donating a TBD amount to the Hill Country Humane Society this month. Their mission is to use their new mobile spay and neuter station to reduce a rising needs to have unwanted pets euthanized. To find out more, please visit:  https://hchstexas.com/

Wet Hot Bad Magic Summer Camp tickets are ON SALE!  BadMagicMerch.com 

Get tour tickets at dancummins.tv 

Watch the Suck on YouTube: https://youtu.be/tgLogVBpQpM

Merch: https://www.badmagicmerch.com

Discord! https://discord.gg/tqzH89v

Want to join the Cult of the Curious private Facebook Group? Go directly to Facebook and search for "Cult of the Curious" in order to locate whatever happens to be our most current page :)

For all merch related questions/problems: store@badmagicproductions.com (copy and paste)

Please rate and subscribe on iTunes and elsewhere and follow the suck on social media!! @timesuckpodcast on IG and http://www.facebook.com/timesuckpodcast

Wanna become a Space Lizard?  Click here: https://www.patreon.com/timesuckpodcast

Sign up through Patreon and for $5 a month you get to listen to the Secret Suck, which will drop Thursdays at Noon, PST. You'll also get 20% off of all regular Timesuck merch PLUS access to exclusive Space Lizard merch. You get to vote on two Monday topics each month via the app. And you get the download link for my new comedy album, Feel the Heat. Check the Patreon posts to find out how to download the new album and take advantage of other benefits

In this episode of In The Club by Club Colors, John Morris takes us to Clearwater Capital Foundation’s 3rd Annual Charity Supercar Show in Hoffman Estates, where he interviews various individuals of sponsors and beneficiaries of the event, including Katie Berganske-Frank, the Chief Revenue Officer of Clearwater Capital Partners. In this podcast, John Morris interviews the three individuals representing the three beneficiaries including Heather Corins, the Program Director at Fellowship Housing; an organization that empowers single moms to build a new legacy. Listen in as Dawn, a graduate of Fellowship Housing, shares her inspiring story of how the organization helped her get back on her feet.

Also joining the conversation is James Chapman, Executive Director of Clearwater Capital Foundation and Wealth Advisor & Chief Innovation Officer of Clearwater Capital Partners, talking about the purpose of the Foundation and its commitment to supporting various non-profit organizations. James discusses the success of the event and the impact it has on the community, as well as the diversity of organizations benefiting from the event. We also sit down with Cesar from Perillo Chicago as he converses with John on the importance of the car community and Perillo's involvement in the Charity Supercar Show.

Join us to meet all the Hyper sponsors: Haute Explore, Midwest Anesthesia & Pain, and Perillo Chicago and the beneficiaries: Fellowship Housing, The Bridge Youth & Family Services, and A Giving Heart Foundation.

Disclosures:

All opinions expressed by participants are solely their own opinion and do not reflect the opinion of Clearwater Capital Partners.

Mr. John Morris is not a client of Clearwater Capital Partners. No compensation was provided to Mr. Morris in exchange for his participation or comments. Mr. Morris has no material conflict of interest relating to his relationship with Clearwater Capital Partners.

Club Colors is a vendor of Clearwater Capital Foundation, specifically in relation to the Charity Supercar Show. Their involvement was limited to the production of promotional items intended to facilitate day-of donations.

Investment Advice offered through Clearwater Capital Partners, a Registered Investment Advisor.

HIGHLIGHTS

• Katie Berganske-Frank, Director of Brand & Business Development at Clearwater Capital Partners
• Heather Corins, Program Director at Fellowship Housing Corporation
• Dawn, a graduate of the program (Fellowship Housing Corporation)
• James Chapman, Executive Director of Clearwater Capital Foundation and Wealth Advisor & Chief Innovation Officer of Clearwater Capital Partners
• Cesar Marin, Director of Dealer Development and Services at Perillo Auto Group
• Destiny, Bridge Youth and Family Services
• Kris Salyards, LCSW, CFRM, Executive Director, The Bridge Youth and Family Services
• Sandy Schwab, Partner at Haute Explore Luxury Travel and Lifestyle Connaisseurs
• Adarsh Shukla, Physician at Midwest Anesthesia and Pain Specialists
• Bob Berk, Chairman of the Board at A Giving Heart Foundation

This episode is brought to you by Bell Works, a destination for business and culture, unlike any other in the region. By combining world-class workspaces, curated dining options, one of a kind retail experiences and much more has become everything a great downtown can offer. Please visit www.bell.works for more information.

If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!

On this episode of the In the Club Podcast by Club Colors, we speak with Paul Isaac, Principal at Isaac Management. He helps us define what an activist investor is and talks about hedge funds among other investments along with how this financial space takes on branding.

Paul discusses inconsistencies in hiring and human resources and how it affects the profitability of organizations. Naturally, he also talks about alternative investment vehicles and the importance of having a multitude of other investments - not having all your eggs in one basket so to speak.

Tune into this episode’s Hot Iron with JMo where Paul gets real about his audacious goal, the three things that brands should invest in, and many more!

HIGHLIGHT QUOTES

Paul on the role he loves to take: "I really just like doing research and I think it's not necessarily winning or being right all the time. But finding that one where, "Hey, analysts missed it, the industry missed it, the market missed it. Nobody knows what's going on. Why is this company, outperforming, XY and Z?" And you can kind of sit in the background and be like, "I saw it when no one else did."

It starts with the right human resources - Paul: "Any company is the culmination of its people. So you hire good people. And just like you said, you hire good people to do the job, things that you don't know how to do, and you let them do it so start there."

Connect with Paul through the links below: 

LinkedIn: https://www.linkedin.com/in/pisaac/

Business LinkedIn: http://www.linkedin.com/company/isaac-management-l-l-c/

Website: https://www.isaacmanagementllc.com/

This episode is brought to you by Bell Works, a destination for business and culture, unlike any other in the region. By combining world-class workspaces, curated dining options, one of a kind retail experiences and much more has become everything a great downtown can offer.

On this episode of the In the Club Podcast by Club Colors, we feature our very own Adam Stoczynski and Chris Jaeger as they share their insights on scaling a brand, product quality and sustainability, and the importance of building relationships with new employees and campuses.

They discuss how problem-solving is the number one skill you need in sales and the role of curiosity to understand the needs and desires of campus clients. The future of Club Colors' branding looks to further expand services that meet the needs of the changing marketplace.

Tune into this episode’s Hot Iron with JMo where our guests answer what they’re secretly great at, the best advice they’ve gotten and given, and their thoughts on going to Mars!

HIGHLIGHT QUOTES

Be brand advisors, not salespersons - Adam: "I've been saying if you see something, say something. It's looking after the brand, being an extension of the campus of their marketing department and their procurement department, making sure that we're doing all the things that they want us to be doing as far as policies, procedure; making sure the logos are correct."

Excellent service is the differentiator - Chris: "At the end of the day, we're in a service industry. If you take care of your clients, if you go above and beyond, and you do the right thing even when it hurts, it's one of those things that will always create the next opportunity for you. When you're in sales, if you can work your referral game, you take care of the people that take care of you, you'll be set."

Connect with Adam and Chris and learn about open SDR positions at Club Colors: 

Adam | Chris | Website

This episode of the In the Club Podcast by Club Colors is our 2.0 Derby Special show! We welcome back EquinEdge CEO Scotty McKeever, as well as Club Colors Co-CEO Cris Tase, as they talk about the revolutionizing power of EquinEdge in using machine learning and metrics to speed up the handicapping process.

Scotty shares their cutting-edge machine learning that grabs statistics and applies it to pace numbers. This feature is currently 72.5% accurate in predicting the top 1 and 2 places, including first-time starters!

He then discusses their Genetic Strength Ratings (GSRs) that provide users with a horse's 1 to 100 score that goes back 3 generations, all in a matter of seconds. Their patented ticket generator also allows users to choose a wager and budget to generate a ticket to play, as simple as that.

Scotty goes on the Hot Iron with JMo and he reveals the top 3 historical figures he'd sit with front row at the Derby and his top tips on reading horses (and jockeys!) better. Scotty also gives his fearless predictions on the Derby, so stick around!

HIGHLIGHT QUOTES

Using EquinEdge's handicaps for a better strategy - Cris: "Depending on how you handicap, you're getting all the tools involved in your strategy, but at least it gives you a more informed view of how you should think about the horses that will be involved in that strategy."

Scotty: "Well, a lot of top handicaps will tell you as well that that pace makes the race and then class, meaning that's our SoR, our strength of race. So those are two super important factors."

EquinEdge makes you WIN more - Scotty: "It's just so much more fun if you enjoy horse racing. It's just a blast. It's so much fun and it's so easy to use and the community's great and you get to know people and it's just fun around it when you're losing less and winning more, that just creates an energy that's really fun to be around."

Connect with Scotty in the links below:

LinkedIn | Website

If you enjoyed this episode of In the Club Podcast by Club Colors, please leave us a review on your favorite podcasting platform!

On this live episode of the In the Club Podcast by Club Colors, John features the amazing executives and leaders who joined the Level Up Social Networking Event Livestream 2.0 from the Chalet in Chicago. They discuss some of their most impactful experiences and mindsets about everything under the business sun. 

They talk about being different in their industries, building genuine relationships, adapting to change, being comfortable with being uncomfortable, and lots more. And watch out! Our guests go on the Hot Iron with JMo to give candid answers on Chicago events, their favorite comedy movies, and which rockstar they’d like to be.

HIGHLIGHTS

• Tony Salvage, Territory Manager at Heartland 
• Katie Mertens, Partner Account Manager at Human Interest
• Shawn Mills, Founder, and CEO at Cloud Source  
• Kristen Petrosky, Mortgage Loan Officer at Neighborhood Loans 
• Conrad Dean, Account Executive at Genuity 
• David Horbenko, Business Performance Advisor at Insperity

Join the Level Up Social Networking Event happening every Wednesday. Click HERE for more details!

If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!

On this episode of the In the Club Podcast by Club Colors, we sit down with Rachel Skipworth and Katie Turner, the Program Manager for Bookstore and Licensing, and Marketing Director for Business Services respectively at the University of North Carolina at Charlotte. 

Today, Rachel and Katie talk all about creating their school's brand in the university space. From adhering to brand guidelines to using social media, our guests pinpoint collaboration as the number 1 requirement for maintaining a brand's integrity. They talk about initiatives like "Dad Jokes with Doug" to introduce the new executive in a fun and engaging way.

They also share their student-driven mascot and how to create brand champions using digital punch cards that incentivize activities with branded kits. Stick around for this episode's Hot Iron with JMo where we learn what makes our guests unique and their brand-building tips for universities!

HIGHLIGHT QUOTES

Creating engagement with digital punchcards and branded kits - Katie: "We created this incentive structure where if the students participate in 6 activities a semester, they get a punch for each of their activities that they complete, and then at the end they get branded merchandise. We call it the Niner Care Package."

"It's an assortment of items that we ordered through Club Colors. They love them. We've had I think about 10 students out of the 70 get to their 6 punches this semester, and we've actually reduced the amount of product that we were giving away from previous semesters."

Collaborating to sell apparel in Charlotte Airport - Rachel: "Hopefully in the near future we'll be able to put product in the Charlotte Airport. But besides putting product in there, we'll be able to brand different locations in the airport and directed them to that specific location to actually shop. But this is going to be the first for us to ever be able to do anything like that."

Connect with our amazing guests in the links below:

Rachel Skipworth | Katie Turner

If you enjoyed this episode of In the Club Podcast by Club Colors, please leave us a review on your favorite podcasting platform!

On this episode of the In the Club Podcast by Club Colors, we speak with Katie Vogel, the Licensing Manager for Creative and Digital Works at the University of New Hampshire. In her role, Katie ensures that she protects the copyrights and trademarks of the University of New Hampshire. She also ensures that the brand is being managed with fidelity and is appealing to a vast group of stakeholders.

With a brand vision to make opportunities accessible to everyone, the school releases marketing materials that embody the journey to becoming a Wildcat. Katie emphasizes the importance of communicating this vision outward to the campus community and alumni, making sure that the brand guidelines are publicly available.

As always, stick around as Katie shares her best advice on seeking mentorship, as well as answers questions on active listening and the top 3 people she would collaborate with on this episode's Hot Iron with JMo!

HIGHLIGHT QUOTES

Katie's advice on mentorship and active listening - Katie: "Choose your mentor wisely and make sure you're always actively listening. And with the active listening part, people show their colors, they show their true identities if you just spend time actively listening to them. You're able to be able to piece out their values."

The perspective education teaches increases chances of success - Katie: "I think one is exposing you the student to different perspectives and that's what a true education is. It's not supposed to be talking at you. It's supposed to be collaboration and understanding what everybody is bringing, bringing their experiences, and looking at it through different lenses."

Connect with Katie in the links below:

LinkedIn | Website

If you enjoyed this episode of In the Club Podcast by Club Colors, please leave us a review on your favorite podcasting platform!

On this episode of the In the Club Podcast by Club Colors, we sit down with Jim Dusbiber and Jared Buzan, VP of Sales in Specialty Markets and Territory Sales Manager at CHAMPRO respectively. We talk about their styles of leadership and how their experience in different sports essentially impacted their growth in sales.

Jim and Jared share the innovations they're both excited about at CHAMPRO regardless of the sport and equipment being covered. They, however, encourage others to think of CHAMPRO beyond just being just an athletics brand. "Our team builds yours" has been a prime motivator and highlights the dynamic within the company and towards their clients.

Of course, best stick around for the Hot Iron with JMo where we touch on the keys to creating business-life harmony, their favorite rock band, and how they each define Bitcoin!

HIGHLIGHT QUOTES

What makes a company special and different is the people - Jim: "Understand that teams are just groups of people that are formed around a common bond, identity, and culture and this is just an expression of it. So whether it's a baseball team, church organization, or an event, it's all about building the brand and bringing people together."

Something to keep in mind before jumping in sales - Jared: "One of the biggest pieces of advice I'd give right off the bat is they have to value relationships. When I got into sales and took over the account list I took over, I knew nobody. I had no prior experience in the industry. I was kind of learning as I went but I had great management and huge mentorship."

Connect with our amazing guests in the links below:

Jim Dusbiber | Jared Buzan

If you enjoyed this episode of In the Club Podcast by Club Colors, please leave us a review on your favorite podcasting platform!

On this episode of the In the Club Podcast by Club Colors, we feature Chet Lovegren, the Founder of The Sales Doctor, Host of The Sales RX, and The Founder's Formula Podcasts. Today, Chet digs into how leadership styles fundamentally differ between Boomers, Gen X-ers, Millennials, and now Gen Z.

Chet describes the 3 types of employees: Builders, Maintainers, and Departers. Each type plays a role in the company, but the goal is to concentrate 80% on the top 20%, which comprises Builders and Maintainers. As for the Departers, Chet says to either move them up to become a Maintainer or move them out.

Leaders need to engage with each employee type differently. John shares his own Highlighter Method while Chet talks about the environments in which Builders and Maintainers excel. Chet also shares his 5-5-5 Rule that instills good leadership within a culture and gives his insights on better communication, building brand advocates, and helping SaaS companies grow their sales teams.

As always, stick around for the Hot Iron with JMo where we find out about Chet's dream to advertise at SaaStr and his thoughts on what the moon really is! 

HIGHLIGHT QUOTES

Defining the Builder - Chet: "In any company, there are 3 types of employees. There's Builders, there's Maintainers, and Departers. Builders are your day ones, they're the people that are going to build with you, they're going show up early, they're going to put in the extra effort."

Do NOT punish Builders to deal with Departers - Chet: "Stop spending 80% of your time on the bottom 20% of people because what ends up happening, and I see this all the time is you turn into what's called a reactive leader where somebody at the bottom, it's one of your departers, does something that either ticks you off or hurts your number or gets your boss to talk down to you, or whatever that might be, and then you go implement this wild accountability rule that you're builders are like, dude, I'm doing my job."

Reps who don't perform well are a reflection of their leaders - Chet: "The sad truth is everything about your reps has to do with you as a leader. And so if you have people that are experiencing symptoms that are bringing them down, it's your inability to give them a clear-cut vision. I think leaders do such a bad job of tying things to personal goals. Even if I'm a Maintainer, I have a goal."

Connect with Chet:

LinkedIn | TikTok | Linktree

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

On this episode of the In the Club Podcast by Club Colors, we chat with Joel Friedman, the Founder of JSF Solutions, Marketing Strategist for Club Colors, Partner at Axcelora, and Former Chief Merchandising Officer for Barnes & Noble - College.

Joel shares how he handled a lot of moving parts during his time at Barnes & Noble and how he created brand consistency in the delivery of their merchandise. Now with Club Colors, Joel talks about helping college bookstores create credibility within their schools when they offload responsibility to us. 

By listening well and asking the right questions, Joel creates a relationship with partner schools and delivers what they need to become the heroes of their stories. Joel also digs into the business of college bookstores and the opportunity of capturing market share from this massive market.

As always, stick around for the Hot Iron with JMo where we learn about Joel's forgotten career as a sports writer and his tips for young executives.

HIGHLIGHT QUOTES

Create an authentic relationship and business will follow - Joel: "Become a great partner and a great listener, and just asking the right probing questions to learn about not only their business but learn about them as a person. Learn about their family. Learn about what's important to them, not only in their job but in their daily life. Become almost like a confidant and a friend."

Every product your brand puts out has to align with your branding - Joel: "Branding is the perception that you can create around the brand that you have, and that has to be cherished by any organization, whether it's a school, a business, and you can never waiver from whatever are your requirements of that brand."

Connect with Joel:

• LinkedIn  

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

On this episode of the In the Club Podcast by Club Colors, we chat with Stacy Cullotta, Marketing Supervisor at LGH North America. Today, she gives listeners an inside look into their brand's marketing, from going digital to integrating sales insights to determine their ICP, to providing top-notch customer service.

Stacy discusses how trade shows become successful by fielding people who aren't afraid to be out there engaging others. She also discusses marketing trends she is noticing now, such as the uptick in video content and the noticeable need for sales to understand what marketing does and get that internal buy-in.

As always, stick around for the Hot Iron with JMo where we learn the light side of Stacy! 

HIGHLIGHT QUOTES

Make an effort to make sales understand what marketing does - Stacy: "I've seen in marketing so much change and so much growth. The way that our reps are now starting to understand that marketing is necessary... it's not always an easy thing to get them to understand, but once they get it and that lightbulb goes off, it's like see, I told you, it's all worthwhile."

Align sales and marketing and the entire brand benefits - John: "All you folks out there in sales, you have to work with marketing, and when that circle happens, it is such a beautiful thing because now marketing is selling and sales is marketing. And both of them are driving towards the brand, creating revenue, recognition, loyalty, repeat customers, all that stuff."

Connect with Stacy:

LinkedIn

Reach LGH North America:

LinkedIn | Instagram | Facebook

If you enjoyed this episode of In the Club with Club Colors, please leave us a review on your favorite podcasting platform!

On this episode of the In the Club Podcast by Club Colors, we sit down with our very own Chris Jaeger and Giancarlo Amador, Strategic Development Manager and Campus Development Representative Manager at Club Colors respectively.

Giancarlo shares the amazing news of his promotion, as he and Chris discuss how to create scalable business development of new campuses, the transfer of knowledge to up-and-coming reps, and how to strengthen strategic partnerships. 

Chris shares that knowing the why of a client is one of his pillars so that every single product Club Colors puts out is aligned with that greater purpose. They also look back on the culture-driven response Club Colors had despite the difficulties of COVID and share their observations on ongoing trends within campuses today.

And, as always, stick around where we have some fun on the Hot Iron with JMo! 

HIGHLIGHT QUOTES

Strong leaders know when to hug and push - John: "It's pretty nice when their wins become your wins, but I think the key to really strong leadership that I think that you both do very well is that you hug them when they're down, and you kind of push them when they're up. It's when they're in 3rd place you're trying to push them to 1st, when they're in 10th place, that's when you got to hug them or they'll go to 11th."

Club Colors doesn't add to your plate, we take everything off of it - John: "The philosophy that you have that you're saying there with your team is make sure that we get the message across to our clients, and our job is not to add to their plate, it's to take everything off of their plate. So they can be the strategist, they can be the project manager, they can go this, goes there, this goes there, but they don't have to worry about sourcing all the product and figuring out where it goes."

Connect with our amazing guests in the links below:

Chris | Giancarlo

If you enjoyed this episode of In the Club with Club Colors, please leave us a review on your favorite podcasting platform!

On this episode of the In the Club Podcast by Club Colors, John goes live on Twitch as he meets the wonderful executives, sales, marketing, and HR leaders who joined the Level Up Social Networking Event at the Gold Coast Social in downtown Chicago.

During this lively event, they share the fine details of who they are and what they do in their respective industries. But it's not all about work—stay tuned as our guests get on The Hot Iron with JMo and answer fun questions on shocking details about themselves that really let their personalities shine!   

HIGHLIGHTS

• David Horbenko, Business Performance Advisor at Insperity
• Michael (Spike) Engelman, Benefits Consultant at 360 Benefits
• Alan Stern, Salesman at McGrath Lexus of Westmont and Owner of Persona Marketing Inc.
• Rob Miller, Photographer 
• Jaidev Jyotis, Founder of [modern dope]
• Holly Sias, CEO and Founder of Socialite Media
• Carolina Romero, Director of Influencer Marketing at Socialite Media 
• Jaymi Block, Managing Broker at REAL
• Jennie Raymer, Home Mortgage Advisor at Wintrust Mortgage
• Stel Valavanis, CEO of onShore Security

Join the Level Up Social Networking Event happening every Wednesday. Click HERE for more details!

If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!

On this episode of the In the Club Podcast by Club Colors, we feature KC Smurthwaite, Director of Major Gifts - Western United States at the V Foundation, as well as Chris Jaeger, Strategic Development Manager of Club Colors. So much about sports can be applied directly to business. 

KC talks about the role of taking losses and how a loss does not define a leader. He advises both athletes and his team members to burn the playbook to adapt to the situation on the ground. With V Foundation being a nonprofit, KC talks about how he engages donors with branded packages that elicit emotions. 

KC coaches others to start small when turning around a losing team and starting with 0.01% improvements every single day. In today’s Hot Iron with JMo, KC answers questions on leading a minor league team, exploring space, starting the fictional Smurf City Island, and curing cancer.   

HIGHLIGHT QUOTES

Losing teaches more than winning - John: "The only way really to grow is to stretch your comfort level and that means that you're going to lose more often. Losing more often ultimately means that you have more opportunity to learn. I hate to say it but we learn so much more from losing than we do from winning because we're basking in our glory of a win. Losing causes analysis, self-awareness, and a need for agility, and that goes to your last point of burning the playbook." 

Burn the playbook and experiment with fresh initiatives - KC: "Burn the playbook. Do something completely different. Whether you're taking over a Utah state softball program that had 20 straight losing seasons or starting a brand new fund to generate new revenues to help the life of a student-athlete, let's do something completely different." 

"Or even the retro night or the retro project that I did at Southern Utah University, pulling out the world's ugliest colors in uniforms and making 25 to $30,000 on it, and also making it one of our best, if not the best marketing initiatives that we did."

Celebrate and focus on small wins - KC: "Let's focus on 0.01%. Let's get 0.01% better, whether that's making five extra phone calls a day from a sales or fundraising standpoint. Let's make one more post. Let's make one more outreach to a head coach or let's make one more outreach to a cancer survivor and get their stories. You name it. Let's get one point 0.01% better and focus on getting 2.5% better every year."

Connect with KC in the links below:

LinkedIn | Instagram | Twitter | Email | Website

If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!

On this episode of the In the Club Podcast by Club Colors, we feature our DesignLab Managers, Nicole Berthold, and Charlene Guthrie, as well as Crystal Puotinen, DesignLab’s E-Commerce Coordinator. Today, our guests share how DesignLab works with brand advisors to come up with innovative branded solutions.

They share the differences between a brand shop and a pop shop and how to retain brand integrity all throughout, including curated products. With the trend of products going sustainable, our guests share examples of how to offer products that offer this option. John invites potential partners to take the Logo Challenge (link at the bottom) and for everyone to stick around for today’s Hot Iron with JMo!

HIGHLIGHT QUOTES

Pioneering the pop shop as a solution to clients - Nicole: "A pop shop, we also have a more simple solution. It's a pop form. So is there data collection? If it's solely data collection, no payment, and it's just, “Hey, go on, pick your item”, then that's going to be a pop form. There's no payment collected. It's simply just data. So that's a solution that we actually came up with about six months ago, but to that point, that's the cool thing about DesignLab and our technology services too. We're constantly looking into different ways to provide those solutions to clients based on their needs."

A brand shop with sustainable options reaches across demographics - John: "It's very consistent with the way that decision-makers at all brands are thinking because generations of staff members now are thinking deeper than a paycheck. At least, they want the option too. If you only make it about a paycheck and you only make it about getting the number, get the number, and there's no greater purpose, then you're probably going to have a lot of turnover and people that really don't steward the brand. So the whole idea of creating a brand-consistent shop like this that is aesthetically pleasing, that has a variety of options for every different type of demographic, it's really a fantastic solution."

Connect with our amazing guests below:

Nicole | Charlene | Crystal

Want to work with DesignLab? Shoot us an email HERE or HERE.

Try the Club Colors Logo Challenge! 

If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!