legal marketing

Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you’re thinking about growing within a niche field of law, be sure to listen closely.

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

0:49 How Kevin Got Started

3:40 First Brain Injury Case

5:13 Prior Legal Experience

7:28 Helping People With High Stakes

9:23 Recognizing Potential in a Case

16:16 Reviewing Cases for Other Lawyers

19:56 Knowing When to Refer a Case

21:23 “Bespoke” Cases

25:38 Habits for Success

27:30 Referring Cases to Kevin

30:02 Closing Thoughts

Kevin was part of the team that landed the largest verdict in Virginia federal court and the largest verdict in a brain injury case in 2023. His practice is a top-notch example of how to pick a niche and grow within it. From his early days as a defense litigator to reading the thoughts and words of Mark Lanier (someone he considers one of the greatest trial lawyers in the world), and then to building his firm within the TBI niche, Kevin is a force to be reckoned with! Reach out to The Mottley Law Firm today if you or a loved one have experienced a TBI or you have a client that is currently dealing with one.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Kevin Mottley of The Mottley Law Firm

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

This week we are remastering a favorite of ours from this time last year.

Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the country to provide referrals to the right legal team for people’s cases. His journey to where he is today is one of grit and determination. If you’re thinking about growing within a niche field of law, be sure to listen closely! Also, be on the lookout for a follow-up episode with Kevin that we recorded earlier and are planning to push out later this month!

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

3:05 How Kevin Got Started

5:09 Focus In & Find Your Perfect Client

8:30 Bespoke Cases

11:25 “What Did I Learn” Memos

13:36 Working With Other Lawyers

15:42 A Good Case in Federal Court

17:51 Complexities in Kevin’s Cases

19:49 Working as an NFL Player’s Agent

22:16 When Kevin Met Tom

24:00 Finding Your Niche

27:52 Being the Best at What You Do

33:00 Focus on Details

35:23 Closing Thoughts

Kevin’s practice, the Mottley Law Firm, has brought in impressive settlements for his clients. In fact, in 2023, Kevin was part of the team that landed the largest verdict in Virginia Federal Court and the largest verdict in a brain injury case. If you or a loved one is in need of serious firepower to take on a TBI case, be sure to contact his law firm today.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Kevin Mottley of The Mottley Law Firm

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Alexander Scott is Foster Web Marketing’s Director of Marketing Services after a recent promotion from Senior Digital Marketing Strategist. This episode will explain why. Aside from treating his body well, he treats his clients with a first-class service that has resulted in tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!

Here’s a Glimpse of What You’ll Learn

0:14 Introduction

1:28 Alexander’s Fitness Journey

5:28 Presentation: Helping Clients Succeed

6:00 Baseline Digital Marketing

8:50 Visibility + Gated Content = Leads

11:29 Organic & Local SEO

14:35 Marrying Content With Context

22:01 Finding New Marketing Solutions

24:57 On-Page SEO

29:44 The FMW Marketing Services Team

30:38 The Importance of a Marketing Team

34:30 Closing Thoughts

No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Alexander Scott of Foster Web Marketing

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

What is a conversion?

Join our host, Toby Rosen, to find out what a conversion really is.  We're going beyond the basics of conversions and demystifying the concept of conversions in legal marketing. In this episode, you'll learn the most common pitfalls I see with conversions in Google Ads, Google Analytics, and Facebook Ads accounts. 

For more, visit https://rosenadvertising.com

In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure. 

With the rise of AI and Generative AI technology and its potential to streamline tasks, it is becoming even more important for lawyers to consider alternative billing models such as value-based billing. I will discuss how embracing these changes can lead to stronger client relationships, as well as a competitive edge. 

 Your time is valuable, so let's discuss. 

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do.

In today's episode of Legal Marketing Minutes, I will discuss that other person inside of you that sometimes tries to tell you that you aren't worthy of getting out there and building your reputation and your relationships by presenting or by creating content for social media that will demonstrate your knowledge. 

Let's discuss. 

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

Chances are, if you’re here, you want change. You want to evolve and expand.

But in case you’re new to this podcast and aren’t sold on change, I want to ask you a question:

Are you happy with where you are right now?

I hope you are.

Even if you are though, do you want to change anything in your life?

Do you want to feel more organized, more present, more connected?

Do you want to grow your practice or grow your ability to play bigger in your life?

All of that requires evolution.

It requires NOT playing it safe.

It requires NOT living by default.

Change can feel hard though because playing it safe feels like the right thing to do because it feels…well, safe.

Change can feel like you’re looking down a cliff and someone is asking you to jump without a parachute.

In this episode of Be a Better Lawyer Podcast, you'll learn:

👉 what causes us to play it safe

👉 the most common fears I hear from lawyers on Strategy Sessions

👉 how to begin evolving

We only have one life on this planet.

Decide to live it the way you choose and not on default.

Listen in to start taking actionable steps towards your next evolution.

While I was a criminal prosecutor, I started building my coaching practice helping lawyers take control of their time and intentionally design a life they love.

When I started this business-building journey, I didn't realize how differently I'd need to think transitioning from working as a lawyer to thinking as an entrepreneur.

In today's episode, I share 6 lessons learned that made growing my business easier.

Apply these to your legal practice.

The legal profession doesn't teach lawyers how to be entrepreneurs.

When you build a book of business, it takes a completely new way of thinking to shift out of the worker bee mentality and into the business architect mentality.

I'll show you how in this episode of Be a Better lawyer.

Listen in and let's help you hit your goals with more ease.

The lead generation process is crucial for lawyers looking to expand their client base and increase their business. Marketing professionals can help attorneys find potential clients through various advertising methods, but it is important that these ads stay within the guidelines of the state bar's ethics rules.

A major concern for lawyers is the potential for lawsuits resulting from bad actors in the marketing industry. These bad actors might use deceptive or illegal tactics, which can result in legal action against the law firm that collaborates with them.

That's why, on this episode of the Cut to the Chase: Podcast, Gregg Goldfarb interviews Billy Walters from Legal Media; a talented attorney with a unique background in marketing.Having spent over ten years in online marketing before becoming a lawyer, Billy quickly made a name for himself in the mass tort arena, helping law firms acquire cases and grow their practice.

As Chief Legal & Compliance Officer at Case Legal Media, Billy uses his knowledge of advertising and regulatory compliance to protect clients. 

Join Gregg and Billy on "Cut to the Chase" as they discuss how to:

• Comprehend the legalities and ethical intricacies involved when lawyers enlist marketers to obtain leads.

• Delve into the effects of the FCC's proposal to clamp down on lead generator malpractices.

• Ascertain compliance with TCPA regulations and the crucial role of obtaining prior express written consent when contacting potential clients.

• Assess the dangers of partnering with unethical marketers using questionable tactics.

• Realize the advantage of retaining a reputable attorney for overseeing corporate counsel when partaking in marketing services.

If you're feeling frustrated and overwhelmed by your marketing efforts for lead generation not yielding the desired results, despite your diligent efforts to comply with FCC regulations, then you are not alone!

The resources mentioned in this episode are:

• Check your state bar rules regarding guaranteed cost per case agreements.

• Be aware of the potential for bad actors in the mass tort marketing space.

• Take responsibility for ensuring the legitimacy of the leads generated by marketing firms.

• Be cautious of affiliate traffic and lists of leads from data brokers.

• Follow TCPA regulations regarding text and call solicitations.

• Stay informed on proposed FCC rules and comment periods.

• Choose reputable marketing firms with a track record of success in lead generation for mass tort cases.

• Legal Media's website:  https://www.caselegalmedia.com/ 

To learn more about mass tort law cases and lawyer best practices, subscribe to the Cut to the Chase: Podcast with Gregg Goldfarb.

Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain.

Here's a Glimpse of What You'll Learn

- Standards of Evaluation for Performance Enhancing Drugs
- Nuances in Advocating for Athletes Following Positive Drug Test Results
- GSA's Biggest Victories in the Sports Law Space
- A Sports Law Attorney's Take on a High-Profile Doping Case
- Staying Up to Date with Changes in the World Anti-Doping Code
- What It's Like Working with Global Sports Advocates
- The Elements of Advising Athletes in the Digital Space

In This Episode...

Understanding all elements of a successful doping case takes patience, research, unrelenting determination, and a strong moral compass. Matt's mentor, Paul Greene, says, "Even if there's a 0.001% chance of winning the case, there's still a chance and you can find that one slim corridor to run through and save the client. It's never over until it's actually over." Matt holds this principle as a guiding light in even his toughest cases, showing the world that GSA is the team any athlete would want when unfairly facing a potentially career-ending situation.

Speakers Featured in this Episode

- Tom Foster of Foster Web Marketing
- Matthew D. Kaiser of Global Sports Advocates

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. 

Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there.

They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them. 

In today's episode of Legal Marketing Minutes, I talk about the need to define your personal brand, what to do with your personal brand, and how your brand and your firm's brand can make each stronger. 

Let's discuss.

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

In this exciting new episode of Movers, Shakers & Rainmakers, hosts David Lat and Zach Sandberg offer a comprehensive analysis of the legal market landscape in Q1, providing a fascinating deep dive into the inner workings of the industry. As the first quarter winds down, they examine the current standings and performance of the top Am Law 100 firms, identifying those that have achieved remarkable growth and those that are facing challenges, and they discuss which practice areas are thriving. Their meticulous examination uncovers emerging trends and anticipates what the remainder of 2023 has in store for the legal industry, including the resilience of law firms in the face of economic downturns. For their moves of the week, David and Zach showcase high-profile lateral moves that have made a significant impact on their new firms. David highlights Greenberg Traurig's hiring of former federal prosecutor Kevin G. Walsh in New Jersey, while Zach draws attention to Sheppard Mullin's impressive real estate haul in Texas, featuring a talented team of attorneys with vast experience in complex transactions. This engrossing episode is an essential listen for legal professionals and enthusiasts alike. As always, be sure to rate, review, subscribe and tell a friend!

The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion.

We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interesting as I do.

Let's talk about this because we're looking at two different things: listing client names publicly on one's website or other promotional places, or requesting and using testimonials from clients. There are different nuances to them.

Let's discuss.

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information, please visit linkedincourseforlawyers.com. 

Lawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want you to take a look at two factors before you ever spend the first dime or the first minute, because you might be wasting your money and your time.

In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss the business of business development so that you can make the best use of your valuable time and resources. 

This episode is sponsored by LinkedIn Course For Lawyers.

For more information, you can visit linkedincourseforlawyers.com.

There’s a little-known secret to being considered by others as a thought leader in an area of law.
And of the few that know the secret they practice it often without knowledge in subtle and nearly unnoticed ways.

Our guest this week, Brian Redden is an excellent example of this secret marketing trait.

Let’s talk on Tuesday on how Brian uses marketing for himself and others and how you can leverage similar for yourself.

Find Brian at https://www.linkedin.com/in/brianrredden/

Find all our videos at:
https://www.youtube.com/c/NoLawFirmLeftBehind

Catch our podcast on your favorite platform:
https://linktr.ee/splicenet/

No Law Firm Left Behind is made possible by our friends at SpliceNet Consulting
Connect with Jim Gast: https://www.linkedin.com/in/jamesgast
Find our past shows: https://www.splice.net/nolawfirmleftbehind

Reviewing things from a client’s perspective, we are able to openly discuss the ways in which law firms can be better and the ways to incorporate more customer services into our behavior. We are going to discuss the real-life action that you can take when you find yourself worried about a negative review. Sometimes,

it can be hard to live in a digital age where everyone’s opinions are everywhere, which is why there are coordinated websites for people’s reviews. When someone leaves a negative review for the firm you’re working for, how much impact will that have on you and your team? Let’s find out, together.

When we analyze why clients and potential clients make a decision to hire you or someone else, it's easy to assume they're being logical in their decision-making process, so you operate accordingly.

You give them information that appeals to that logical side of their brain.

Let's discuss that because there's another side to this discussion you need to be aware of.

Additional episodes of Legal Marketing Minutes can be found at:

https://www.myrlandmarketing.com/legalmarketingminutes