EP 171 - 3 Ways to Elevate your SEO Game
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Explore " search engine" with insightful episodes like "EP 171 - 3 Ways to Elevate your SEO Game", "2 March 1995 - Yahoo! official launch", "Hiring at Laravel, Laracons & Laravel Lives, and Typesense", "Pinning for Profit: Pinterest Growth Marketing Strategies" and "Hope for a global solution to climate change as COP28 opens in Dubai" from podcasts like ""Alt Marketing School", "Digital Innovation Days", "The Laravel Podcast", "Marketing with a Finance Twist" and "Australia Wide"" and more!
Founded by David Filo and Jerry Yang, graduate students at Stanford University, Yahoo! was incorporated on the 2nd of March, 1995. Initially, the site was called “Jerry and David’s Guide to the World Wide Web” but as it grew in popularity, it was renamed Yahoo!, an acronym for “Yet Another Hierarchical Officious Oracle”. Back then, it was only meant to be a useful guide to navigate the world wide web, and not a business. Today, Yahoo! provides users with information, online utilities, and access to other websites. Its features include a search engine, an email service, a news branch, and a directory.
In the late 1990s, Yahoo! was among the major players in the internet frenzy. Although some losses were sustained, it even survived the collapse of numerous internet-based companies in 2001-2002. With multiple major moves, the company remained a notable name in the industry. It battled Google for many years to retain a higher share of the search engine market. It released its Yahoo! Instant Messenger and bought out Flickr, the internet photo network. Another astonishing step was its acquisition of a 40% share of Alibaba, the Chinese e-commerce giant. Throughout the years, Yahoo has made multiple attempts at reorganisation and reconstruction, with David Filo believing that “technology is about constant reinvention”.
Although Yahoo! has lost its footing now, for some time in recent history, it was the biggest internet phenomenon. In fact, when the company was only 5 years old, it was worth more than Ford, Chrysler, and GM combined. Many of the apps and services that the internet is filled with today were either invented by Yahoo! or soon found a home there (Broadcast.com, Flickr, Yahoo Notebook, Yahoo Music, etc.). It was, additionally, the pioneer of the pay-per-click advertising model. In 2017, Verizon acquired Yahoo! for $4.8 billion, ending the run of what was once deemed the king of the internet.
In this episode of the Laravel Podcast, we talk about the recent announcement of hiring a new head of engineering at Laravel and the impact it will have on the future of Laravel. We also dive into the upcoming conferences and events, including Laracon EU, Laracon US, and Laracon India. Additionally, we talk about Typesense, a potential alternative to Meilisearch and Algolia for self-hosted search functionality.
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Editing and transcription sponsored by Tighten.
Ever felt like your brand was just one step away from online sales stardom?
Listen in as Pinterest Manager Laura Rike joins me to uncover the transformative power of Pinterest for online brands. Far from just a social platform, Pinterest serves as a robust search engine, ripe for businesses to exploit through strategic keyword targeting. Laura generously shares her expertise on organic and paid strategies to drive traffic, leads, and sales, minus the tech-induced headaches.
In this episode you'll uncover:
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Starting today, leaders and stakeholders from around the world will convene in Dubai to tackle the ever-growing issue of climate change.Â
✍🏻 View the transcript for this episode
We discuss our favourite part of Sydney, the monopoly of Google as a search engine, and SAD lamps.
We’ve gone old school, so email us! toastroastpod@gmail.com
This week we brought TechCrunch’s own Rebecca Bellan onto the podcast to help us better understand Google’s search-related anti-trust case that is currently ongoing in the United States.
There are a number of major legal cases involving tech giants and their in-market heft and behavior, from Google v. Epic to what’s going on in the EU and the U.S. government’s adtech-related suit against Google, but our focus is search.
Catch up on the state of affairs with Bellan’s reporting here.
Now, the startup angle. Why is this a topic for Equity? A few reasons:
We could go on. But hit play and hang out with Rebecca and Alex for more. We’ll have her back on when the verdict comes down. Talk to you Friday for our news roundup!
For episode transcripts and more, head to Equity’s Simplecast website.
Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!
Credits: Equity is hosted by TechCrunch's Alex Wilhelm and Mary Ann Azevedo. We are produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.
Owning your own business no matter what industry you are in takes experts in their field to get you the business. One industry in todays market is SEO and your website ranking. If that is not your business then you need help in that area to keep business coming in. Find a expert in that and have them help your business.
Welcome to Q4 2023, the period in which we are all going to pretend to have gotten enough done this year.
Here’s what we got into on the show today:
Stick close to TechCrunch this week, it’s going to be busy.
For episode transcripts and more, head to Equity’s Simplecast website.
Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!
Credits: Equity is hosted by TechCrunch's Alex Wilhelm and Mary Ann Azevedo. We are produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.
Episode 106 takes a look back at Cape Cod's first air disaster. During the dawn of passenger air travel a company set its sights on Cape Cod for air tourism. This story goes from a spectacular triumph to a horrific tragedy in the span of a few weeks. Today however it has been mostly forgotten.
This week's Road Trip takes us to a beautiful slice of seacoast as we visit Rye, New Hampshire. Dotted with inviting beaches, classic restaurants, plentiful shopping, and attractions like whale watches and more, New Hampshire's first European settlement is a must for New England summer travelers.
For 25 years Google has been changing the world of technology with its innovative search engine, web browser, and surprisingly diversified portfolio. However, there was a time before Google. What were search engines like back then? How did Google go from a tiny startup involving two college students to a company whose name is synonymous with internet searches? Find out this week as we go way Back In the Day.
It is a Top 5 for a rainy day as we look at some of the best summer vacation movies. When the weather outside is not ideal just grab a few of these classics to make any day feel like summer.
There is as always a brand new This Week In History and Time Capsule centered around the infamous disappearance of Jimmy Hoffa.
Find more content on YouTube, support the podcast if you want, and Buy Me A Coffee!
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Listen to Episode 105 here.
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如果喜欢本作品,欢迎打赏ETH/SOL/BTC:
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重要声明:Mable Jiang或嘉宾在播客中的观点仅代表他们的个人看法。此播客仅用于提供信息,不作为投资参考。Mable Jiang有时可能会在此节目中讨论的某项目中持有头寸。
Important Disclaimers: All opinions expressed by Mable Jiang, or other podcast guests, are solely their opinion. This podcast is for informational purposes only and should not be construed as investment advice. Mable Jiang may hold positions in some of the projects discussed on this show.
如果喜欢本作品,欢迎打赏ETH/SOL/BTC:
ETH: 0x83Fe9765a57C9bA36700b983Af33FD3c9920Ef20
SOL: AaCeeEX5xBH6QchuRaUj3CEHED8vv5bUizxUpMsr1Kyt
BTC: 3ACPRhHVbh3cu8zqtqSPpzNnNULbZwaNqG
重要声明:Mable Jiang或嘉宾在播客中的观点仅代表他们的个人看法。此播客仅用于提供信息,不作为投资参考。Mable Jiang有时可能会在此节目中讨论的某项目中持有头寸。
Important Disclaimers: All opinions expressed by Mable Jiang, or other podcast guests, are solely their opinion. This podcast is for informational purposes only and should not be construed as investment advice. Mable Jiang may hold positions in some of the projects discussed on this show.
Today's guest is Erin Perkins, founder of Mabely Q and Successible.
We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals.
Connect with Erin:
Social Media Accessibility Scorecard
Website
Instagram
The Successible Community
Resources:
WebAIM Accessibility: WCAG 2 Checklist
NVDA Screen Reader
1. Erin Perkins shared her experiences as a deaf-blind person navigating the online world.
2. Erin interpreted SEO as writing content in a way it can be easily found on search engines.
3. Erin discussed her difficulties with platforms like Pinterest and Instagram due to their limited accessibility features.
4. How to use SEO elements for better accessibility:
5. Limitations of Ai and accessibility
6. Tips for web developers to make sites more accessible
7. The law and web accessibility:
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!
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Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Don’t miss this fascinating conversation w/RC Williams of SherlocExposes.com ! Elites in the federal government hate cash because they hate Americans who love freedom. Cash provides privacy, an easy way for individuals to settle debts or sell goods without big govt intrusion; cash can’t be taxed or tracked, preventing Uncle Sam from getting involved in petty transactions.
On the other hand, CBDCs allow big govt to track and control every penny you earn, save and spend. They’re also a powerful tool for politicians to take and redistribute your hard earned paycheck as they see fit. CBDCs allow centralized govt controlled banks to impose negative interest rates where you essentially pay the bank for holding your money! Not to mention, CBDCs have an expiration date and enable ESG scores to be imposed on you if you don’t bow down to Uncle Sam.
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Create content for your target audience over search engines, not the other way around. Mike Aynsley, Director for Audience Strategy and Engagement at Hootsuite, shares how great content rewards both you and the end user, as well as how search marketing remains relevant despite the changing tech.
Learn more about the value of high-quality content that solves human problems in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
Get ideas from other people to keep content fresh - Mike: "You've got to be ahead of the next big thing. Talk to your teams, talk to your customers, what are people wondering about today? Tomorrow? And then you have to create content around that, and there's a really big opportunity there, so it's always going to be about humans. You're trying to solve human problems."
You can find out more about Mike in the link below:
SEO is not dead, but the days of keyword stuffing into mediocre content are definitely over. Mike Aynsley, Director for Audience Strategy and Engagement at Hootsuite, shares how to create an inbound strategy that is audience-led and evolves with tech, channels, and tactics. Learn more about the key principles of a future and AI-proof strategy in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
Relevance and Readiness explained - Mike: "Number one, is the keyword relevant to your company's value proposition? If I'm having trouble with X, does that suggest I might find your product helpful? Number two, readiness to buy. Hootsuite, which is obviously where I work, is a social media management platform."
"So a search topic like how to use Twitter, that's in the right universe, that person cares about social media, but they're probably a long ways away from needing a powerful marketing tool. But if someone is searching for best social media tools, then that person is shopping."
Create original content that builds authority - Mike: "Another critical step to SEO success doesn't even happen on your website. Referring domains, other websites that cite and link to yours, is one of the most important ranking factors.
"It's a signal to search engines like Google that a particular site is an authority on a given topic. That is why valuable, original content is critical to success. You need to compel prospects and other publishers to not only click on your links but share them with their audiences."
You can find out more about Mike in the link below:
TIMESTAMPS
00:00:45 Cold Open
00:07:40 Flight Deck: Taliban Talking to Reporters
00:19:35 GSH: “If you come for the King, you better not miss”
00:36:05 Bill Russell’s NBA Today Intro
00:37:05 Not To Cut You Off / Random Fact Commercial Break - “Guts, No Innuendo”
00:41:50 BRNBA 2day Shooting Guard Draft
01:08:33 Tell Me Something Good “The Search for Blownership”
01:10:35 What do you call a Barbadian, Canadian?
EPISODE SOUNDTRACK
Production by C.O.D. DecaturboyMusic
Special snippet from an unreleased Trey Moon album!
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