serp

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Part 1 of this 2-Part Video Series spotlights the Arcturian Collective's November 2023 Energy Update via channel Marie Mohler. In this transmission, listeners are invited to Breathe Big, Dream Big, Align With Your Sacred Yes, Ring Your Bells, & Draw and Seed Your Visions!  Thank you for joining me and please share with others who would benefit from these insights and positive energies.

Part 2 of this 2-Part Video Series takes a deeper dive into these powerful November 2023+ Energies & Messages.  Themes and topics covered in these Marinades Messages include Breathing and Dreaming Big, Aligning with Sacred Yes's, Align-ifesting Change, Ongoing Revelations, The Initiated and the Un-Initiated, Giraffe Medicine, PRE - PARING and what that really means, Making Conscious Choices, Ringing Our Bells, Shining Our Light, and Seeding Our Dreams.  Tune into the Marinades Messages here:
https://youtu.be/IzFMEO3hgEg

Please like, subscribe, and share!

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Today's guest is Erin Perkins, founder of Mabely Q and Successible.

We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals.

Connect with Erin:
Social Media Accessibility Scorecard
Website
Instagram
The Successible Community

Resources:
WebAIM Accessibility: WCAG 2 Checklist
NVDA Screen Reader

1. Erin Perkins shared her experiences as a deaf-blind person navigating the online world.

• Importance of accessibility beyond just websites.
• Current technology (and Ai) helps her stay connected.

2. Erin interpreted SEO as writing content in a way it can be easily found on search engines.

• Benefits of alt text and image descriptions.
• Avoid strung together keywords that make no sense.

3. Erin discussed her difficulties with platforms like Pinterest and Instagram due to their limited accessibility features.

• Platforms often don't consider accessibility during its initial stages.
• Accessibility can be costly to fix.

4. How to use SEO elements for better accessibility:

• Use header tags (H1, H2, H3) correctly for proper website structuring and better accessibility. 
• Not doing so can make it difficult for screen reader users who skim headers for context.

5. Limitations of Ai and accessibility

• Ai hasn't completely mastered the subtleties of accessibility. 
• Transcriptions may not accurately capture certain voices or languages.

6. Tips for web developers to make sites more accessible

• Test websites with a screen reader.
• Shorten sales pages.
• Avoid accessibility overlays.
• Include a website search function.

7. The law and web accessibility:

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
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Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
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Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we have a guest who has a truly fascinating story to share. Joining me on the show today is Jason Barnard, a multifaceted personality known for his diverse experiences ranging from being a punk band member to playing the role of a blue cartoon dog.

In this episode, we dive into the tales of Jason's life experiences that have helped shape his unique perspective on the world. We discuss his journey of discovering his passion for music and how he turned his love for the art into a successful career as a musician.

Jason also shares with us some intimate moments of his traumatic experience and how he overcame it with the aid of his double bass. We discuss the influence of music on a person's identity and how it plays a role in shaping an individual's persona.

He then talks about his phenomenal success in podcasting and making music and the challenges he faced throughout his journey. We talk in detail about the importance of teamwork and perseverance in achieving one's dreams.

Later on, we dive into our mutual interest in creating content for children and how important it is to trust your instincts over expensive tests. Jason also describes to us a heartwarming moment of kindness he experienced during a drunken night that left him abandoned and alone.

In this episode, Jason Barnard dives deep into his life experiences to share with us some truly inspiring stories. We discuss everything from navigating the challenges of living on a tropical island to the complexities of managing your personal brand on Google.

So join me and Jason as we explore the powerful stories that shape our lives in this episode of Between The Before & After Podcast. And don't forget to hit that subscribe button to catch more uplifting stories and inspiring guests on this podcast.

Chapters:

00:00:00 The Fascinating Life Of A Blue Cartoon Dog Actor And Island Dweller

00:01:15 A Complimentary Wrestling Introduction And A Proposal For A Podcast Introduction

00:06:57 Childhood Dreams And Regional Accents In The Uk

00:11:18 The Influence Of Music On A Person's Identity And The Question Of Nature Vs. Nurture

00:14:57 From Trauma To Music: How A Terrifying Experience Led To Becoming A Double Bass Player

00:18:19 Abandoned And Alone, A Drunken Night Ends In Kindness

00:22:02 Man Searches For Woman Who Saved His Life 35 Years Ago

00:27:05 A Multicultural Folk Punk Band And The Importance Of Teamwork

00:30:54 The Reality Of Making A Living From Podcasting And Music: A Rare Success

00:33:46 Creating Content For Children: Trusting Your Instincts Over Expensive Tests

00:37:07 Conversation About Being In The Garden And Natural Voice

00:42:11 From Success To Stranded: Lessons Learned On A Tropical Island

00:44:24 Cleaning Up Your Digital Footprint With Cube

Creating good content consistently leads to conversations that lead to connections that lead to conversions.

Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.

Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.

I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity. 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Today's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).

His backstory:  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...

This episode was recorded through a StreamYard call on July 26, 2022.

You find the show notes here: https://webdrie.net/s1-e37-why-is-google-your-new-business-card-with-jason-barnard-the-brand-serp-guy/

Did you already about our CMO💯Club,  a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club

There are many ways to drive traffic to your website. Organic, direct, paid, referral, social—each has a place and purpose in the greater marketing scheme. 

Organic traffic has long been held up as the “best” type of traffic. The truth? It depends. All too often organic traffic is driven by surface-level content that doesn’t actually convert customers. 

In this episode, as part of our Kitchen Side series where we take you behind the scenes at our agency, the Omniscient team debates the value of organic traffic. We discuss why keyword search volume is overrated, the value of differentiating in a new space, and how your tactics should change along with your company goals. 

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Connect with Alex on Twitter or LinkedIn

Connect with Allie on Twitter or LinkedIn

Connect with David on Twitter or LinkedIn

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This week's episode is all about SERP features. I'm joined by Diana Richardson, Social Media Manager at SEMrush. Diana has a wealth of experience in digital marketing from her previous roles. She learned SEO and PPC from the ground alongside Google and Bing as they evolved. Diana used SEMrush in her previous roles and has been a huge advocate of the tool.

SEMrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. The tool is suitable for marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management and Social Media. Basically everyone. A key feature that sets it apart from other tools thought is its data visualisation.

The acronym SERP stands for Search Engine Results Page. A SERP feature is everything on the search results page except the organic links and the paid ads. They are the enhancements you see when using Google. Search engines will continually test and update the features on these pages to make sure they are providing the best user experience.

SERP features also give you a great opportunity to be present on the first page without having to battle for organic results. The way search engines work is that they crawl the internet and pull through content that is the most relevant. You need to make sure that you have content in the first place with the most relevant keywords. So if your content and keywords aren't, then you're not going to be present.

We go on to speak about the things you can do to make sure that your content is being found. By including engaging multimedia and making sure you're answering questions, you can gain more interaction and help appear higher up on search engines. Another tip would be to make your content and website as clean and accessible as possible so that both people and search engines can recognise this. User experience plays a huge part in how long people spend on a website and where it will rank.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

In this episode of Startup Hustle, Matt DeCoursey and Jason Barnard, The Brand SERP Guy at Kalicube talk about Search Engine Marketing. 

Find Startup Hustle Everywhere:

https://linktr.ee/startuphustle

This episode is sponsored by Full Scale:

https://fullscale.io/

Learn more about Kalicube:

https://kalicube.pro/

See omnystudio.com/listener for privacy information.

With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. 

Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the Four P's and moving to the Four E's.

This is the new level of Growth Marketing. Well, Growth Marketing sounds a lot like Digital Marketing and it is. It's just Digital Marketing with the intent focus of making a profit and sustainable revenue.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Today's episode is all about SERPs. Not sure what SERPs are? It stands for Search Engine Results Page. Basically, it's what you see when you type something into Google (or Bing if you're one of the 5%).

Jason Barnard has been fascinated with SERP for a long time now. Over the past 8 years, he's been pulling together a database of brand SERPs and looking for those key factors that make it all-important and powerful for brands.

Join us today as Jason explains the ins and outs that are often forgotten, especially when it comes to brand searches. That's right, we all think people searching for our brand already know all about us and can find us easily, but even I learnt a thing or two during this conversation.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Overview

Search Engine Results Pages (SERP) are the pages displayed by various search engines when a user searches for a particular word or phrase. When creating content as part of your inbound marketing strategy, you’ll want to employ various Search Engine Optimization (SEO) techniques to have your page rank higher in search engine results. You can use SERP rankings to measure the effectiveness of your content and SEO techniques.

In this episode, Harris and Shawn discuss how founders and marketers can use SERP as an important metric to measure the performance of content against particular keywords. They begin by talking about the need to understand a product’s niche and audience before moving into various SEO and SERP tips and tools.

One Powerful Quotation

•  30:10 – Shawn: “You employ all of your good SEO techniques to make [your content] rank more highly, and then you use SERP to measure how well your page [performs in search results].”

Key Topics

• 1:00 – Harris and Shawn talk about life events and various work projects. Shawn mentions that he’s working on a collaboration project with @Odd_Jayy and @glowascii.
• 4:20 - Shawn gives tips on how to find time to read books.
• 9:00 - Shawn gives a definition for Search Engine Results Pages (SERP) and why it offers a better metric than Search Engine Optimization (SEO).
• 11:45 - Harris asks about good versus bad (trickery) SEO.
• 14:00 - Shawn defines SERP, which is an indication of where your site shows up in search engine results when a user searches for particular keywords
• 16:15 - Harris talks about Google’s new shopping tab
• 17:15 - Harris and Shawn talk about how product search engines within a site (e.g. Amazon’s search) differs from broader search engines, like Google.
• 19:00 - Shawn mentions a recent development where people are receiving random packages containing seeds. It turns out that this is a part of a scam to boost Amazon reviews for vendors.
• 21:08 - Harris and Shawn give their perspectives on running traditional outbound marketing techniques, such as running Google or Facebook ads.
• 23:52 - Shawn recounts his experiences creating content for SparkFun and how successful it was at driving pageviews.
• 25:40 - Shawn talks about creating content to maximize SERP number. Namely, “evergreen” content that continues to draw users for years after posting offers some of the best SERP value.
• 29:53 - Shawn describes how SEO can be used to boost SERP.
• 30:30 - Harris and Shawn give reasons for why they’re using Binho, LLC as an example of how to create evergreen content for a niche audience.
• 31:01 - Shawn describes the importance of patience with inbound marketing.
• 33:20 - Harris talks about reusing and distributing content.
• 34:27 - Shawn talks about why voice and video should (probably) not be your primary content for inbound marketing (at this point in time). Most search engines still prioritize written content, so written content should be your focus.
• 39:03 - Harris introduces his new project: Intro CRM.
• 41:11 - Shawn helps Harris brainstorm ideas for evergreen content that could be created to drive traffic to his new service.
• 49:58 - Shawn mentions that Neil Patel’s Ubersuggest tool can be very helpful for discovering keywords, creating article titles, and analyzing people’s search patterns.
• 51:29 - Shawn introduces the concept of pillar content, which is a collection of related articles that link to each other and all pages link back to a single, important piece of content.
• 56:22 - Harris asks what would be good content if your audience doesn’t know the right words or jargon to use (i.e. they don’t know what a “host adapter” or “CRM” is).
• 1:02:23 - Shawn talks about setting your expectations when competing with content from large companies.
• 1:03:05 - Harris stresses the importance of having a good, differentiated product to start with.
• 1:06:52 - Harris and Shawn talk about how to market products that may not have all the features you hoped for on launch.
• 1:09:21 - Shawn recommends the book The Innovator’s Dilemma to learn about how to create products that serve a niche well.
• 1:11:11 - Shawn talks about the importance of needing to market your product while you’re developing it and recommends the book Content, Inc. to assist in this journey.
• 1:13:50 - Shawn talks about his experiences creating pillar content and measuring SERP. He recommends the tool Serposcope to automatically report the SERP rankings of your site versus various keywords on a daily basis.
• 1:17:34 - Harris asks Shawn about the tools he uses to measure SEO and SERP. Shawn lists Neil Patel’s SEO Analyzer and Rank Math SEO for WordPress in addition to the previously mentioned tools.
• 1:19:29 - Harris talks about his poor experience working with an outsourced SEO firm.
• 1:20:26 - Harris and Shawn talk about the skills required to create good content and why building trust is so important.
• 1:22:02 - Harris and Shawn talk about how to create content that’s relevant to your audience. Shawn recommends the book Youtility for learning how to create valuable, relevant content.

List of Resources

• Rework
• Sapiens
• Neil Patel’s Ubersuggest tool
• The Innovator’s Dilemma
• Serposcope
• Neil Patel’s SEO Analyzer
• Rank Math SEO for WordPress
• Youtility

Host Contact Information

 shawnhymel.com
kennyconsultinggroup.com
LinkedIn - Shawn Hymel
LinkedIn - Harris Kenny
Twitter - Shawn Hymel
Twitter - Harris Kenny

License Information

 “Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0
Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0

Greg’s agency | Entice

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