search engine

Justin Gordon (@justingordon212) talks with Zach Hudson (@nosduhz), co-founder of Deft, an ad-free, SEO-free search engine for e-commerce. A VITALIZE portfolio company, they are building the future of e-commerce search by enabling its users to find, research, and buy products all in one place.

Zach has 7+ years of experience in e-commerce and gaming technologies, and is a second-time founder. He is a product manager by trade, and a self-taught developer.

Website: Deft

LinkedIn: linkedin.com/in/hudsonzp/

Twitter: @nosduhz

Show Notes:

• How Deft is enabling trustworthy e-commerce searches
• The evolution of Deft’s product over the last 2 years (since their presentation to Tyler Cowen)
• Zach’s background and how he teamed up with co-founder Alex Gunnarson
• Narrowing down their target and why they started in the furniture and home decor category
• Early customer discovery and product development via their “Wizard of Oz” approach
• How they drove early customer acquisition via organic communities
• From non-scalable acquisition strategies to the diversification of channels
• The challenges and complexities of indexing products
• The evolution of Deft’s business model
• Determining where to establish a paywall for their product
• Taking on Amazon and Google, and what differentiates Deft
• How they vet investors
• Establishing roles and responsibilities as co-founders
• How being data driven fuels their growth
• Which metrics they value most
• Creating stickiness in their product
• What’s next for Deft
• Developing a browser extension and making UX effortless

More about the show:

The Vitalize Podcast, a show by Vitalize Venture Capital (a seed-stage venture capital firm and pre-seed 400+ member angel community open to everyone), dives deep into the world of startup investing and the future of work.

Hosted by Justin Gordon, the Director of Marketing at Vitalize Venture Capital, The Vitalize Podcast includes two main series. 

The Angel Investing series features interviews with a variety of angel investors and VCs around the world. The goal? To help develop the next generation of amazing investors. 

The Future of Work series takes a look at the founders and investors shaping the new world of work, including insights from our team here at Vitalize Venture Capital. 

More about us:

Vitalize Venture Capital was formed in 2017 as a $16M seed-stage venture fund and now includes both a fund as well as an angel investing community investing in the future of work. Vitalize has offices in Chicago, San Francisco, and Los Angeles.

The Vitalize Team:

Gale - https://twitter.com/galeforceVC
Caroline - https://twitter.com/carolinecasson_
Justin - https://twitter.com/justingordon212

Vitalize Angels, our angel investing community open to everyone:
https://vitalize.vc/vitalizeangels/

✍🏻 View the transcript for this episode

Sharing friends’ thoughts on Toast & Roast serve as thinly veiled self-indulgence, people assuming you’ve seen what they’ve posted online, rigged web awards, and to come full circle: being salty about not making it onto any “30 under 30” lists, despite having a shit-talking podcast with a measly 1000 downloads. No really, though—we appreciate you. Thank you for helping us get to this little milestone! ♥️

• Tiger Sugar Milk Tea
• Toast & Roast episode 49 (the one about libraries and books)
• Cats & Dogs movie
• Crushed rear-ended Model 3 (which Geoff said Model Y in the episode)
• Duck Duck Go (don’t be tracked online!)
• Ecosia (search engine—plant trees with each search)
• The Moment of Lift by Melinda Gates
• Forbes 30 under 30
• Great Place to Work Australia
• Atlassian (software tech company)
• Shitlassian

Social media

Toast & Roast:

• Twitter
• Instagram

Georgie:

• Twitter
• Instagram

Geoff:

• Twitter
• Instagram

Our own digital marketing Expert Jason explains how you can use SEO to drive traffic to your website.

• SEO needs to be continuous to stay relevant
• It’s “digital ditch digging”!
• Start with an up-to-date website
• Add content to your website - refer to episode #26
• Set up a detailed Google Business Profile
• Name your images
• Use keywords

Find more information on SEO and all things digital marketing on Jason’s website: https://www.kitchenandbathmarketingsolutions.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-40-Driving-more-traffic-to-your-website-through-SEO

Resources mentioned in this episode:

•  Google My Business Guide: https://www.kitchenandbathmarketingsolutions.com/google-my-business-2022-guide.html
• SEO Checklist: https://www.kitchenandbathmarketingsolutions.com/the-complete-seo-checklist-for-interior-designers-and-home-remodelers.html

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Quinn Osha is the founder of Topmarq, an innovative online platform that allows car owners to get the best price for their used car. Quinn shares how his company applies the aggregator concept common in other industries to transform the private seller experience in the automotive industry. He also discusses the differences among the four types of innovation he sees in the business world.

More about our guest:

Quinn Osha is the founder of Topmarq, an innovative online platform that allows car owners to get the best price for their used car. A car fanatic since he was young, Quinn saw room for disruption in the trillion dollar automotive industry that would allow people to get better deals when selling cars. Despite starting with no co-founder and minimal funding, Quinn took Topmarq to revenue within 6 months and the company now covers dealerships with a combined volume of over 1 million vehicles per month.

------------------------------------------------------------

Episode Guide:

1:43 - What is Innovation

3:44 - Innovation: influencing business-building

5:21 - The automotive industry and Topmarq's search engine-esque feature

7:20 - Differentiating Topmarq from competitors

11:54 - Role as the aggregator

13:25  - Staying away from heavy research projects

15:04 - What isn't innovation

17:14  - Working on patents and eureka moments

18:09 - Engineering background standpoint

22:12 - Engineering and Sales: different perspectives

24:30 - TopMarq today

26:56 - What's next for TopMarq?

28:30 - Advice for innovators

--------------------------
Resources Mentioned: 

Book Mentioned:

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Services compared:

• Kayak - Online Travel Search Engine
• Google Flights

Previous episode mentioned:

• Episode 7: Innovation is more than invention

--------------------------

OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

After a short stint working in a corporate job, Russell Michelson knew that he wanted to start his own business. He just had to figure out where to focus his energy and skill development. He gravitated to technology, but he quickly realized that website design wasn’t his thing. Instead, search engine optimization offered the opportunity to work in tech and the challenge of using analytical skills in order to master this incredibly complex domain.

When he relocated to Pittsburgh, Russell also created Free Pittsburgh Walking Tours, a name-your-own-price walking tour company that presented a unique business model in our local market. In this episode, Russell talks about selling Free Pittsburgh Walking Tours, as well as many of the lessons he has learned in building Paper Box SEO.

If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!

YOU CAN REACH ME AT:

Website: https://www.proprietorsofpittsburgh.com

Instagram: https://www.instagram.com/proprietorsofpittsburghpodcast

Facebook: https://www.facebook.com/proprietorsofpittsburghpodcast

LinkedIn: https://www.linkedin.com/in/darinvilano

Phone: 412-336-8247

YOU CAN REACH RUSSELL MICHELSON AT:

Website: https://www.paperboxseo.com

Facebook: https://www.facebook.com/paperboxseo

LinkedIn: https://www.linkedin.com/company/paper-box-seo

Hi everyone, 

Hope your Sunday is going well? I just wanted to say thank you again for listening, supporting, and sharing. I hope you enjoy this episode it is a little different from our normal content. Nevertheless, there might be a few gems in there for you, you, and you. 

I love writing poetry is the first art form that I felt I was decently good at now not all of my poems are about thongs, love, sex, and trips with your passport to destinations that no one even knows exists. But if you enjoy poetry and want something to listen to help uplift your Sunday mood I got you because this is seduction and revolutions. Thank you so much for listening if you like what you hear please spread the word by sharing it with someone else. 

Seductions and Revolutions 

Rob Greenlee Twitter 

Rob Greenlee Linkedin 

Rob Greenlee Facebook 

Rob Greenlee Instagram 

Rob Greenlee Website 

Rob Greenlee New Media Show 

Holly Shannon’s Website

Zero To Podcast on Amazon

Holly Shannon, Linkedin

Holly Shannon, Instagram

Holly Shannon, Clubhouse

Music by Paco Hallak

Trying to wrap your brain around how to use SEO for your website? Don’t worry! Julia Bocchese is an SEO expert who joins me on the podcast today to chat about simple tips you can start implementing today.

We cover:

+ Julia’s best tips on where to start  

+ Small steps you can take to improve your SEO 

+ Why you shouldn’t try to be “cutesy” with your website (and what you should be doing instead!)

+ The permission Julia is giving you around repurposing your content

Connect with Julia at juliareneeconsulting.com or on Instagram @juliareneeconsulting!

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If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!

Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!

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For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/76

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Been struggling to keep ALLL the things of your business organized? Honeybook is my one-stop software to track my projects, clients, invoices and more! Click here to start your FREE TRIAL and snag 50% OFF your first year, if you decide to sign up: feelgoodsocial.com/honeybook

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What's your BRAND VIBE on Instagram? I've got a QUIZ for that!

With our new fun 7-question quiz, I'll help you hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!

TAKE OUR QUIZ HERE: feelgoodsocial.com/quiz

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Google Core Web Vitals Update - https://www.semrush.com/blog/core-web-vitals-study/

Apple and Privacy Updates in iOS 15 - https://www.macworld.com/article/348249/apple-continues-its-privacy-crusade-in-ios-15-and-macos-monterey.html

News re the EU saying out data protection is adequate https://www.theguardian.com/technology/2021/jun/28/eu-rules-uk-data-protection-is-adequate-in-boost-for-business

Google Speedtest for Pages & Websites https://developers.google.com/speed/pagespeed/insights/

Google Small Business Toolkit https://smallbusiness.withgoogle.com/intl/en_uk/tools/#!/

Google Online Success Guide https://smallbusiness.withgoogle.com/intl/en_uk/online-presence-guide/#!/

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube Twitter, LinkedIn,  Instagram and Facebook

If you can not be found on Google, do you even exist? High-quality SEO is a long-term strategy with lasting results. Heading into a full-on digital age, it is one of your most valuable KPIs with scalable results.  SEO, in a nutshell, has two primary elements: what happens on your website and what happens outside and around your website. Each has multiple levels and layers that determine its success online in various search engines.

Andrew shares valuable insights into what his team does daily to let our client’s websites thrive in a highly competitive digital age of SERP battles and data-driven digital marketing campaigns. Andrew and his team specialise not only in Google SEO but have localised teams across the globe with expertise in Baidu, Bing, Naver, and other new and more exotic search engines. 

We hear how a renewed focus on on-page SEO and merely correcting meta tags led to results spanning up to a 2,000% increase in organic traffic for a global client in just two years. Andrew also put a new emphasis on high-quality link-building strategies with extraordinary and measurable results. 

Our Guest: Andrew Oleksik -  Head of SEO at MediaGroup. 

He manages one of the biggest company teams. He joined the agency in 2013, and since then, he has gained broad experience in developing and executing SEO strategies for large companies with an international reach. Andrew’s experience as a web developer allows him to use all possible opportunities for optimizations perfectly. He takes a goal-orientated, open-minded approach striving to provide excellent campaign performance. He is a science and technology enthusiast who graduated in Computer Science from the Faculty of Fundamental Problems of Technology at Wroclaw University.

Join us as we talk about MGWW’s approach to technical and content SEO strategies. If you would like to discuss your content and website SEO, please reach out at: info@mediagroupww.com, and we will be happy to discuss your needs.

In today's episode, we are talking about the importance of SEO (Search Engine Optimization)  and why you need to utilize it in your business in order to grow your business.

SEO is a foundational part of a great marketing strategy. I'm going to help walk you through 5 components that you start using today!

When someone is searching for a business like yours, you want yours to be higher on those results. Utilizing a great SEO strategy increases its visibility to get more attention and more prospects for you.

Here is a great website to check out to help you with SEO and gives you free keyword each month to play with and find ones that work great for your business:
https://moz.com/

We are talking about:

 What is SEO and how to use it
 Ways to put into your website
 How to build your credibility
 Creating authority
 Backlinks
 Is blogging worth your time?

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

If you thinking about coaching you can book a totally free 20m consultation call with me thru Instagram or right here!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: admin@katrinaaronson.com
• Visit our website: www.katrinaaronson.com

Our Watchtower Weekly news stories hammer home the importance of updating your software this week. Advice that Matt takes a little too literally, as he updates macOS mid-podcast recording...

We're also joined by John Verdi, Vice President of Policy at the Future of Privacy Forum, as we discuss the complexities around encryption, manipulative user interfaces and dark patterns.

To top it all off, we mark the end of an era with a final game of Play Your Passwords Right: Cringey Passwords edition. 😬  Who will reign champion in the final round? 👑

🏰  Watchtower Weekly

• Over 30,000 organizations emails are hacked via Microsoft Exchange Server flaw
• Brave buys a search engine, promises no tracking, no profiling
• Apple Plugs Severe WebKit Remote Code-Execution Hole

🎙 Guest Interview - John Verdi 

• Follow @johnverdi  on Twitter
• Follow @futureofprivacy on Twitter
• Visit: fpf.org
• 📊 Crypto Infographic: Future of Privacy Forum
• 🗣 FPF Event - Dark patterns: Manipulative UX Design (Mar 24, 2021 12:00 PM ET)

🚨 Play Your Passwords Right 

We show a password, then reveal how many times that has been in a breach. We then show another and guess higher or lower.

To play along visit: haveibeenpwned.com/passwords

📲  Follow Us…

• Visit 1password.com
• Check out our blog
• Tweet us @1Password
• Find us on Facebook or Instagram

🗣 #Ask1Password

Ask us anything! Please use the #Ask1Password hashtag or send us an email at: media@1password.com

❤️  Review Us...

If you're loving the show, please leave us a review on Apple Podcasts or wherever you listen to podcasts.

Today I’m speaking with Andrew from Grata about the democratization of recruiting tech and discussing which areas still need innovation to truly delve into the future.  Andrew is an expert in recruiting tech and offers a fantastic perspective.

Introduction

Andrew Bocskocsky is the CEO & Founder of Grata, the first search engine for company discovery.

Grata provides a single source of truth to find small to middle-market private companies. Their next-generation SaaS platform automates the B2B research process on the 30 million businesses in the U.S., helping business development professionals across private equity, banking, and recruiting discover companies instantly.

Listen in for the full conversation.

Listen & Subscribe on your favorite platform
Apple | Spotify | Google | Amazon

Visit us at RecruitingDaily for all of your recruiting, sourcing, and HR content.
Follow on Twitter @RecruitingDaily
Attend one of our #HRTX Events

Our search engine knows often more about us than our best friends – thanks to the data trails we leave as we are seeking answers to common and sensitive questions across the web. Is there a real choice, a private alternative for online search and navigation, without dismantling the boundaries of our privacy? The answer is clearly and reassuringly: YES. 

The privacy violation in the digital space is so far-reaching that people can only see the top of the iceberg. The behavioral-based advertising works so cleverly that users cannot even notice that they are trapped in an intellectual isolation called “filter bubble”. Kamyl warns of the damaging consequences of this: not just a biased world view, but this can be a real hotbed for misinformation and radicalization.

You can learn more about todays guest Kamyl Bazbaz on LinkedIn  and https://duckduckgo.com. You can follow us on twitter @tresorit and LinkedIn @linkedin.com/company/tresorit/ and learn more about our company on www.tresorit.com
 

The team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO. 

Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through the topic of relevancy, the second most important pillar of SEO. 

Justin talks us through keywords, targeted keyword searches and the relevant apps and programs designed to pick up the best suggestions. 

Make sure your website is ranking for the right words and increase your traffic. 

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Dave McGraw, SEO Strategist at Vive Marketing, who provides a complete understanding of SEO. Learn more about all of the tools available to measure your company's digital trends and how you compare to competitors. Tune in for Dave's tips and tricks to increase your brand's online presence.