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    • The Unlikely Partnership of Groves and Oppenheimer during the Manhattan ProjectCollaboration between individuals from diverse backgrounds can lead to extraordinary achievements. Groves and Oppenheimer's partnership during the Manhattan Project demonstrates the power of learning from various experiences and applying those lessons to achieve greatness.

      That the partnership between General Leslie Groves and J. Robert Oppenheimer during the Manhattan Project was an unlikely yet successful collaboration that led to the creation of the atomic bomb. Both men came from different backgrounds and careers, but the war brought them together, and they complemented each other's strengths. Groves provided the resources and leadership, while Oppenheimer recruited and inspired the scientists and engineers. This unexpected partnership demonstrates the power of collaboration and how individuals from diverse backgrounds can come together to achieve extraordinary feats. Furthermore, the discussion highlights the importance of learning from various experiences and applying those lessons to one's work. Steve Jobs, as an example, learned valuable lessons from his father's meticulous craftsmanship, the uniformity of Parisian architecture, and J. Robert Oppenheimer's leadership skills. These lessons influenced his approach to creating distinct and high-quality products at Apple. Therefore, the partnership between Groves and Oppenheimer and the lessons learned from their experiences serve as a reminder that unexpected collaborations can lead to great achievements and that learning from various experiences can provide valuable insights for personal and professional growth.

    • Leadership Lessons from Oppenheimer and Groves during the Manhattan ProjectEffective collaboration between scientific and military leaders can result in groundbreaking technological advancements, despite vast differences in their fields and approaches.

      Leadership lessons we can learn from J. Robert Oppenheimer and General Leslie Groves during the development of the atomic bomb during World War II. Oppenheimer, a renowned theoretical physicist, led the scientific team, while Groves oversaw the entire Manhattan Project, managing over 100,000 people and a budget of $22-25 billion in today's dollars. A notable quote from Richard Feynman emphasizes the duality of scientists' roles in creating technological advancements, comparing the key to the gates of heaven and hell. The podcast "The Destroyer of Worlds" by Dan Carlin provides a more comprehensive historical context of the atomic age and the Manhattan Project. Oppenheimer, like Steve Jobs, led a team to design and build a groundbreaking project, though their gadgets differed greatly in nature. The partnership between Oppenheimer and Groves offers valuable insights into effective collaboration, project management, and leadership.

    • Lessons from Leslie Groves' LeadershipLeslie Groves, known for intelligence, competence, and high standards, was a demanding leader who valued competence and independence. He oversaw the successful development of the atomic bomb through delegation and accountability, demonstrating the power of high expectations and determination.

      Leslie Groves, the director of the Manhattan Project, shares similar leadership traits with J. Robert Oppenheimer and Steve Jobs. Groves, known for his intelligence, competence, and high standards, was a demanding taskmaster who didn't tolerate delays or mental slowness. Despite his gruff exterior, he valued competence and independence in his team members. Groves oversaw the successful development of the atomic bomb despite intense competition from other world powers, demonstrating his ability to make timely and difficult decisions. A subordinate described him as the most demanding and critical boss he had ever worked for, but also the most effective. Groves' leadership style, which involved delegating tasks and holding delegates accountable for results, can teach us valuable lessons about achieving ambitious goals through the power of high expectations and unwavering determination.

    • The Unique Partnership of Groves and OppenheimerGroves' leadership and Oppenheimer's intellectual prowess formed a powerful team, leading to the successful creation of the first atomic bomb despite initial doubts and skepticism.

      The success of the Manhattan Project, which led to the creation of the first atomic bomb, hinged on the leadership of General Groves and his right-hand man, Robert Oppenheimer. Despite initial doubts about Oppenheimer's suitability due to his lack of administrative experience, Groves recognized his unique ability to understand complex theoretical concepts and lead the team to convert theories into practical weapons. Groves' unrelenting energy and decision-making skills, combined with Oppenheimer's intellectual prowess, proved crucial in achieving the seemingly impossible goal of creating an atomic bomb within a short timeframe. The selection of Oppenheimer, despite the skepticism of others, was a turning point in the project's history and a testament to Groves' vision and leadership.

    • Leading the Manhattan Project: Oppenheimer and Groves' CollaborationOppenheimer, a brilliant scientist, took on the challenge of leading the Manhattan Project, demonstrating the importance of seizing opportunities and collaborating effectively with strong leaders.

      J. Robert Oppenheimer, despite being considered a brilliant scientist, was not seen as an effective leader in his field. Desperate for a career boost, he accepted the challenge to lead the Manhattan Project, a massive scientific endeavor to build the world's first atomic bomb, with a sense of urgency driven by the fear of the Germans getting there first. Oppenheimer's collaboration with General Groves, the project's manager, was marked by a mutual respect and commitment to success. Groves, known for his demanding management style, was notably gentle with Oppenheimer. This project's success required a full-speed, all-out effort, and the same approach can be applied to our own lives, making the most of the time and opportunities we have. Additionally, Oppenheimer's recruitment and leadership strategies during the Manhattan Project influenced Steve Jobs' approach to managing his teams at Apple and Pixar.

    • Recruiting top talent for groundbreaking projectsEffective leadership and a compelling vision can inspire top talent to join groundbreaking projects, leading to historic achievements.

      The success of a groundbreaking project, like the Manhattan Project, hinges heavily on the ability to recruit and inspire top talent. Oppenheimer, the project's scientific leader, recognized this challenge and framed the invitation to join the project as a great scientific adventure and an act of patriotism. Groves, the military leader, shared this understanding and their partnership was crucial to the project's success. Despite the secrecy and the challenges, they managed to attract thousands of scientists and engineers to work on the project. This story emphasizes the importance of people and talent in any endeavor, especially when it comes to groundbreaking projects. The Manhattan Project, which ultimately led to the development of the atomic bomb, serves as a powerful reminder of the pivotal role that people play in shaping history.

    • Recognizing and Developing TalentEffective leaders invest time and resources in developing talent to ensure the success of their organization or project.

      Effective leadership and management, particularly in complex and large-scale projects, require recruiting and developing talented individuals. This is evident from the experience of J. Robert Oppenheimer and General Leslie Groves during the Manhattan Project. Despite the challenges of war and staffing shortages, Groves recognized Oppenheimer's potential but also saw that he underestimated the scale of the project. Groves stepped in to provide guidance, mentoring, and support, helping Oppenheimer to establish the Los Alamos Laboratory and eventually succeed in creating the world's first nuclear weapon. This experience underscores the importance of investing time and resources in developing talent, and the significant impact it can have on the success of an organization or project. As Jim Sinegal, founder of Costco, echoed, "If you're not spending 90% of your time teaching, you're not doing your job."

    • Leadership through big picture and detailsEffective leaders prioritize both the big picture and details, inspire their team with their dedication, and emphasize the importance of every day in achieving their mission.

      Effective leadership comes from a combination of the ability to see the big picture and mastering details. General Leslie Groves, who oversaw the Manhattan Project during World War II, exemplified this by his relentless pursuit of both. He spent extensive time teaching his team what was important to him, creating a sense of excitement and devotion among them. Groves' high energy and dedication to his mission, which was to produce the atomic bomb at the earliest possible date, inspired those around him and helped bring the war to a conclusion. This emphasis on every day mattering and the importance of being fully committed to a mission can serve as a valuable lesson for leaders today.

    • Groves' Leadership in Manhattan ProjectGroves, an intelligent and efficient leader, hired the best people, had a clear organizational structure, recognized the importance of boosting Oppenheimer's confidence, and demonstrated the importance of cultivating relationships and having the right connections, leading to the successful completion of the Manhattan Project.

      Groves, the man in charge of the Manhattan Project, was an intelligent, forceful, and efficient leader who understood the importance of urgency, clear communication, and strong relationships. He hired the best people, had a clear organizational structure, and was open to criticism, but had no tolerance for error or stupidity. Groves also recognized the importance of boosting Oppenheimer's confidence, as his self-image could be a limiting factor in the successful completion of the project. Additionally, Groves' extensive network of contacts and ability to remove obstacles demonstrated the importance of cultivating relationships and having the right connections. Ultimately, Groves' leadership style and actions were crucial in bringing the Manhattan Project to a successful conclusion.

    • Collaboration of Oppenheimer and Groves during Manhattan ProjectOppenheimer's scientific brilliance and Groves' strong leadership complemented each other in building the first nuclear weapon despite challenges, including creating a city and factory from scratch, dealing with dangerous work, and managing their contrasting personalities.

      Robert Oppenheimer and J. Robert Oppenheimer's collaboration at Los Alamos during the Manhattan Project was crucial due to their complementary strengths and weaknesses. Oppenheimer, a brilliant scientist prone to hesitation and indecisiveness, needed Groves' strong backbone and consistent policy. Groves, on the other hand, was relentless in solving problems and obsessed with secrecy. The complex task of building a city and state-of-the-art factory from scratch in the desert added to the challenge, requiring the recruitment of families, designing temporary schools, and addressing constant water issues. The dangerous nature of the work necessitated the presence of "Edgewalkers" – individuals comfortable testing the limits and pushing boundaries, like Oppenheimer and Groves themselves. Together, they overcame the challenges to successfully develop the first nuclear weapon.

    • Manhattan Project's High-Risk Workforce and Intense PressureGeneral Groves' decisive leadership and acceptance of the unanticipated led to the successful first nuclear test despite long hours, challenging conditions, and the risk of death due to radiation exposure.

      The Manhattan Project, led by General Groves, required a high-risk workforce and intense pressure to develop the first nuclear weapons. Recruiting for the project came with the risk of death due to radiation exposure, and the pressure to succeed increased as the war continued. General Groves, known for his decisiveness, ordered the freezing of designs and the shift to production, forcing decisions that had been languishing for months. This approach of pursuing multiple solutions and accepting the unanticipated as normal reflected Groves' belief in managing complex projects. The workers faced long hours and challenging conditions to complete the Trinity site preparations, leading to the successful first nuclear test in July 1945.

    • Leadership under pressureEffective leaders remain calm, make decisive decisions, and provide reassurance during high-pressure situations

      Effective leadership, as demonstrated by General Groves during the development and testing of the first atomic bomb, involves remaining calm under pressure, making decisive decisions, and providing reassurance to those around you during times of tension and uncertainty. Despite the immense pressure and potential for error, Groves was able to keep the team focused and ultimately successful by leading from the front and providing crucial support to Oppenheimer during the critical hours leading up to the test. This story serves as a reminder of the importance of strong leadership in high-pressure situations.

    • Reactions to the successful testing of the atomic bombThe successful testing of the atomic bomb brought various reactions, from Oppenheimer's famous quote to Groves' focus on the next steps, marking the end of the war but also new challenges for those involved.

      The successful testing of the atomic bomb brought various reactions from those involved, with Oppenheimer famously quoting "I am become death, the destroyer of worlds." Groves, the project leader, remained calm and focused on the next steps, while others saw it as a grand finale or the end of the world. The Manhattan Project, which employed over 150,000 people and had an annual payroll of almost $200,000,000, was a massive undertaking that would face new challenges after the war's end. Groves and Oppenheimer, key figures in the project, would face different post-war realities, with Groves staying on to manage the transformation of the project and Oppenheimer leaving to new endeavors. The end of the war marked relief and success, but also new challenges for those involved in the Manhattan Project.

    • Effective leadership requires a single, strong figureEffective leadership involves a single, strong figure guiding an organization, emphasizing consensus while ensuring clear direction.

      Learning from the discussion about Robert Oppenheimer and General Leslie Groves is that effective leadership requires a single, strong figure to guide an organization, even while consensus is important. Oppenheimer, having learned from his experiences with Groves, emphasized the need for a single director at Los Alamos. Their extraordinary working relationship, marked by mutual respect and trust, contributed significantly to the success of the Manhattan Project in developing the atomic bomb. Despite their differences in personality and background, their shared strengths and weaknesses, intelligence, ambition, and deep patriotism, allowed them to forge success. The war brought them together, and it was their similarities, not their differences, that shaped history.

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    If you want me to speak at your company go here

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California 

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    Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.

    Get access to the World’s Most Valuable Notebook for Founders

    You can search all my notes and highlights from every book I've ever read for the podcast. 

    You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

     A few questions I've asked SAGE recently: 

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    (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.

    (3:00) If you don’t zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)

    (5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories

    (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.
    When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. 

    —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.

    (15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.

    (20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

    (23:00) The further you get away from 1 the more complexity you invite in.

    (25:00) Your goal: A single idea expressed clearly.

    (26:00) Jony Ive: Steve was the most focused person I’ve met in my life

    (28:00) Editing your thinking is an act of service.

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    Michael Jordan In His Own Words

    Michael Jordan In His Own Words

    What I learned from reading Driven From Within by Michael Jordan and Mark Vancil. 

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    Episode Outline: 

    Players who practice hard when no one is paying attention play well when everyone is watching.

    It's hard, but it's fair. I live by those words. 

    To this day, I don't enjoy working. I enjoy playing, and figuring out how to connect playing with business. To me, that's my niche. People talk about my work ethic as a player, but they don't understand. What appeared to be hard work to others was simply playing for me.

    You have to be uncompromised in your level of commitment to whatever you are doing, or it can disappear as fast as it appeared. 

    Look around, just about any person or entity achieving at a high level has the same focus. The morning after Tiger Woods rallied to beat Phil Mickelson at the Ford Championship in 2005, he was in the gym by 6:30 to work out. No lights. No cameras. No glitz or glamour. Uncompromised. 

    I knew going against the grain was just part of the process.

    The mind will play tricks on you. The mind was telling you that you couldn't go any further. The mind was telling you how much it hurt. The mind was telling you these things to keep you from reaching your goal. But you have to see past that, turn it all off if you are going to get where you want to be.

    I would wake up in the morning thinking: How am I going to attack today?

    I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long.

    In all honesty, I don't know what's ahead. If you ask me what I'm going to do in five years, I can't tell you. This moment? Now that's a different story. I know what I'm doing moment to moment, but I have no idea what's ahead. I'm so connected to this moment that I don't make assumptions about what might come next, because I don't want to lose touch with the present. Once you make assumptions about something that might happen, or might not happen, you start limiting the potential outcomes. 

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    Founders
    en-usMay 12, 2024

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    What I learned from reading The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy. 

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    1. Ivar was charismatic. His charisma was not natural. Ivar spent hours every day just preparing to talk. He practiced his lines for hours like great actors do.

    2. Ivar’s first pitch was simple, easy to understand, and legitimate: By investing in Swedish Match, Americans could earn profits from a monopoly abroad.

    3. Joseph Duveen noticed that Europe had plenty of art and America had plenty of money, and his entire astonishing career was the product of that simple observation. — The Days of Duveen by S.N. Behrman.  (Founders #339 Joseph Duveen: Robber Baron Art Dealer)

    4. Ivar studied Rockefeller and Carnegie: Ivar's plan was to limit competition and increase profits by securing a monopoly on match sales throughout the world, mimicking the nineteenth century oil, sugar, and steel trusts.

    5. When investors were manic, they would purchase just about anything. But during the panic that inevitably followed mania, the opposite was true. No one would buy.

    6. The problem isn’t getting rich. The problem is staying sane. — Charlie Munger

    7. Ivar understood human psychology. If something is limited and hard to get to that increases desire. This works for both products (like a Ferrari) and people (celebrities). Ivar was becoming a business celebrity.

    8.  I’ve never believed in risking what my family and friends have and need in order to pursue what they don't have and don't need. — The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

    9. Great ideas are simple ideas: Ivar hooked Durant with his simple, brilliant idea: government loans in exchange for match monopolies.

    10. Ivar wrote to his parents, "I cannot believe that I am intended to spend my life making money for second-rate people. I shall bring American methods back home. Wait and see - I shall do great things. I'm bursting with ideas. I am only wondering which to carry out first."

    11. Ivar’s network of companies was far too complex for anyone to understand: It was like a corporate family tree from hell, and it extended into obscurity.

    12. “Victory in our industry is spelled survival.”   —Steve Jobs

    13. Ivar's financial statements were sloppy and incomplete. Yet investors nevertheless clamored to buy his securities.

    14. As more cash flowed in the questions went away. This is why Ponzi like schemes can last so long. People don’t want to believe. They don’t want the cash to stop.

    15. A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #222)

    16.  A summary of Charlie Munger on incentives:

    1. We all underestimate the power of incentives.
    2. Never, ever think about anything else before the power of incentives.
    3. The most important rule: get the incentives right.

    17. This is nuts! Fake phones and hired actors!

    Next to the desk was a table with three telephones. The middle phone was a dummy, a non-working phone that Ivar could cause to ring by stepping on a button under the desk. That button was a way to speed the exit of talkative visitors who were staying too long. Ivar also used the middle phone to impress his supporters. When Percy Rockefeller visited Ivar pretended to receive calls from various European government officials, including Mussolini and Stalin. That evening, Ivar threw a lavish party and introduced Rockefeller to numerous "ambassadors" from various countries, who actually were movie extras he had hired for the night.

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    #347 How Walt Disney Built His Greatest Creation: Disneyland

    #347 How Walt Disney Built His Greatest Creation: Disneyland

    What I learned from reading Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. 

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    (8:00) When in 1955 we heard that Disney had opened an amusement park under his own name, it appeared certain that we could not look forward to anything new from Mr. Disney.

    We were quite wrong.

    He had, instead, created his masterpiece.

    (13:00) This may be the greatest product launch of all time: He had run eight months of his television program. He hadn't named his new show Walt Disney Presents or The Wonderful World of Walt Disney.

    It was called simply Disneyland, and every weekly episode was an advertisement for the still unborn park.

    (15:00) Disneyland is the extension of the powerful personality of one man.

    (15:00) The creation of Disneyland was Walt Disney’s personal taste in physical form.

    (24:00) How strange that the boss would just drop it. Walt doesn’t give up. So he must have something else in mind.

    (26:00) Their mediocrity is my opportunity. It is an opportunity because there is so much room for improvement.

    (36:00) Roy Disney never lost his calm understanding that the company's prosperity rested not on the rock of conventional business practices, but on the churning, extravagant, perfectionist imagination of his younger brother.

    (41:00) Walt Disney’s decision to not relinquish his TV rights to United Artists was made in 1936. This decision paid dividends 20 years later. Hold on. Technology -- developed by other people -- constantly benefited Disney's business. Many such cases in the history of entrepreneurship.

    (43:00) Walt Disney did not look around. He looked in. He looked in to his personal taste and built a business that was authentic to himself.

    (54:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes.

    We just did the work. Processes came later. All of these things had never been done before.

    Walt had gathered up all these people who had never designed a theme park, a Disneyland.

    So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything.

    We just worked and Walt just walked around and had suggestions."

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    #346 How Walt Disney Built Himself

    #346 How Walt Disney Built Himself

    What I learned from rereading Walt Disney: The Triumph of the American Imagination by Neal Gabler. 

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    (2:00) Disney’s key traits were raw ingenuity combined with sadistic determination.

    (3:00) I had spent a lifetime with a frustrated, and often unemployed man, who hated anybody who was successful. 

    Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)

    (6:00) Disney put excelence before any other consideration.

    (11:00) Maybe the most important thing anyone ever said to him: You’re crazy to be a professor she told Ted. What you really want to do is draw. Ted’s notebooks were always filled with these fabulous animals. So I set to work diverting him. Here was a man who could draw such pictures. He should earn a living doing that. 

    Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination by Brian Jay Jones. (Founders #161)

    (14:00) A quote about Edwin Land that would apply to Walt Disney too:

    Land had learned early on that total engrossment was the best way for him to work. He strongly believed that this kind of concentrated focus could also produce extraordinary results for others. Late in his career, Land recalled that his “whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn’t know they had.”  A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein. (Founders #134)

    (15:00) My parents objected strenuously, but I finally talked them into letting me join up as a Red Cross ambulance driver. I had to lie about my age, of course. 

    In my company was another fellow who had lied about his age to get in. He was regarded as a strange duck, because whenever we had time off and went out on the town to chase girls, he stayed in camp drawing pictures.

    His name was Walt Disney.

    Grinding It Out: The Making of McDonald's by Ray Kroc. (Founders #293)

    (20:00) Walt Disney had big dreams. He had outsized aspirations.

    (22:00) A quote from Edwin Land that would apply to Walt Disney too: My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do.

    (24:00) Walt Disney seldom dabbled. Everyone who knew him remarked on his intensity; when something intrigued him, he focused himself entirely as if it were the only thing that mattered.

    (29:00) He had the drive and ambition of 10 million men.

    (29:00) I'm going to sit tight. I have the greatest opportunity I've ever had, and I'm in it for everything.

    (31:00) He seemed confident beyond any logical reason for him to be so. It appeared that nothing discouraged him.

    (31:00) You have to take the hard knocks with the good breaks in life.

    (32:00) Nothing wrong with my aim, just gotta change the target. — Jay Z

    (35:00) He sincerely wanted to be counted among the best in his craft.

    (43:00) He didn't want to just be another animation producer. He wanted to be the king of animation. Disney believed that quality was his only real advantage.

    (47:00) Walt Disney wanted domination. Domination that would make his position unassailable.

    (49:00) Disney was always trying to make something he could be proud of.

    (50:00) We have a habit of divine discontent with our performance. It is an antidote to smugness.

    Eternal Pursuit of Unhappiness: Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather.  (Founders #343)

    (53:00) While it is easy, of course, for me to celebrate my doggedness now and say that it is all you need to succeed, the truth is that it demoralized me terribly. I would crawl into the house every night covered in dust after a long day, exhausted and depressed because that day's cyclone had not worked. There were times when I thought it would never work, that I would keep on making cyclone after cyclone, never going forwards, never going backwards, until I died.

    Against the Odds: An Autobiography by James Dyson (Founders #300)

    (56:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."

    The Red Bull Story by Wolfgang Fürweger (Founders #333)

    (1:02:00) Steve was at the center of all the circles.

    He made all the important product decisions.

    From my standpoint, as an individual programmer, demoing to Steve was like visiting the Oracle of Delphi.

    The demo was my question. Steve's response was the answer.

    While the pronouncements from the Greek Oracle often came in the form of confusing riddles, that wasn't true with Steve.

    He was always easy to understand.

    He would either approve a demo, or he would request to see something different next time.

    Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.

    He was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were.

    Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship, Steve could make a product turn out like he wanted.

    Much like the Greek Oracle, Steve foretold the future.

    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (1:07:00) He griped that when he hired veteran animators he had to “put up with their Goddamn poor working habits from doing cheap pictures.” He believed it was easier to start from scratch with young art students and indoctrinate them in the Disney system.

    (1:15:00) I don’t want to be relagated to the cartoon medium. We have worlds to conquer here.

    (1:17:00) Advice Henry Ford gave Walt Disney about selling his company: If you sell any of it you should sell all of it.

    (1:23:00) He kept a slogan pasted inside of his hat: You can’t top pigs with pigs. (A reminder that we have to keep blazing new trails.)

    (1:25:00) Disney’s Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow.

    (1:33:00) It is the detail. If we lose the detail, we lose it all.

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    Related Episodes

    Steve Jobs's Heroes

    Steve Jobs's Heroes

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    On Steve Jobs

    #5 Steve Jobs: The Biography

    #19 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

    #76 Return To The Little Kingdom: Steve Jobs and The Creation of Apple

    #77 Steve Jobs & The NeXT Big Thing

    #204 Inside Steve Jobs' Brain

    #214 Steve Jobs: The Exclusive Biography

    #235 To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

    Bonus Episodes on Steve Jobs

    Insanely Simple: The Obsession That Drives Apple's Success (Between #112 and #113)

    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Between #110 and #111)

    On Jony Ive and Steve Jobs

    #178 Jony Ive: The Genius Behind Apple's Greatest Products

    On Ed Catmull and Steve Jobs

    #34 Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration

    On Steve Jobs and several other technology company founders

    #157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

    #208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital World

    STEVE JOBS'S INFLUENCES 

    Edwin Land

    #40 Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid

    #132 The Instant Image: Edwin Land and The Polaroid Experience

    #133 Land's Polaroid: A Company and The Man Who Invented It

    #134 A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War

    Bob Noyce and Andy Grove

    #8 The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company

    #159 Swimming Across

    #166 The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley

    Nolan Bushnell

    #36 Finding The Next Steve Jobs: How to Find, Keep, and Nurture Talent

    Akio Morita

    #102 Made in Japan: Akio Morita and Sony

    Walt Disney

    #2 Walt Disney: The Triumph of the American Imagination

    #39 Walt Disney: An American Original

    #158 Walt Disney and the Invention of the Amusement Park That Changed the World

    J. Robert Oppenheimer

    #215 The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb

    Henry Ford

    #9 I Invented the Modern Age: The Rise of Henry Ford

    #26 My Life and Work: The Autobiography of Henry Ford

    #80 Today and Tomorrow: Special Edition of Ford's 1926 Classic

    #118 My Forty Years With Ford

    #190 The Story of Henry Ford and Thomas Edison's Ten-Year Road Trip

    David Packard and Bill Hewlett

    #29 The HP Way: How Bill Hewlett and I Built Our Company

    Alexander Graham Bell

    #138 Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bell

    Robert Friedland

    #131 The Big Score: Robert Friedland and The Voisey's Bay Hustle

    Larry Ellison (Steve’s best friend)

    #124 Softwar: An Intimate Portrait of Larry Ellison and Oracle

    #126 The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed up to Win Sailing's Greatest Race, the Americas Cup, Twice

    #127 The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison

    #233 Elon Musk, Peter Thiel, Max Levchin (PayPal)

    #233 Elon Musk, Peter Thiel, Max Levchin (PayPal)

    What I learned from reading The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni.

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    [0:50] Your life will be shaped by the things that you create and the people you make them with.

    [2:45] A Mind at Play: How Claude Shannon Invented the Information Age (Founders #95) 

    [3:17] Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future (Founders #1 and #30) 

    [4:48] It is hard to find a lukewarm opinion about PayPal's founders.

    [5:29] To skip PayPal's creation is to neglect the most interesting stuff about its founders. It is to miss the defining experiences of their early professional lives —one that defined so much of what came later.

    [6:39] There's just so many times I put down the book and I'm like, “That is really, really smart, what they just did there.”

    [6:59] It perfectly captures when they [Musk, Thiel, Sacks, Hoffman, Levchin, Rabois] were just hustlers trying to figure it out.

    [8:31] For the next several years, the company’s survival was an open question. They were sued, defrauded, copied, mocked— from the outset. PayPal was a startup under siege. Its founders took on multi-billion dollar financial firms, a critical press and skeptical public, hostile regulators, and even foreign fraudsters.

    [10:14] From Henry Ford’s autobiography: That is why I never employ an expert in full bloom. If ever I wanted to kill opposition by unfair means I would endow the opposition with experts. They would have so much good advice that I could be sure they would do little work.

    [11:11] Confessions of an Advertising Man by David Ogilvy (Founders #89)

    Benjamin Franklin: An American Life by Walter Isaacson (Founders #115)

    Overnight Success: Federal Express and Frederick Smith, Its Renegade Creator by Vance Trimble (Founders #151) 

    [12:03] A wall in the engineering office had two banners. One was titled The World Domination Index. The World Domination Index was a total count of PayPal's users that day. The other was a banner bearing the words Memento Mori —Latin for remember that you will die. PayPal's oddball team was out to dominate the world, or die trying.

    [15:37] At PayPal disharmony produced discovery.

    [16:22] Steve Jobs The Lost Interview Notes

    [17:36] Properly understood PayPal story is a four year odyssey of near failure followed by near failure.

    [20:22] He showed early signs of his hallmark intensity. He wanted to be the best at everything he did.

    [21:08] Tribe Of Mentors: Short Life Advice from the Best in the World by Tim Ferriss 

    [21:50] Knowledge Project: Marc Andreessen

    [23:01] What would Shimada do? I understand how this guy thinks. I've studied how he thinks. Now I'm presented with a difficult decision. I'm running it through my own calculus—but to enhance that is like, let me ask what would Shimada do in this situation? That is genius. 

    [23:47] The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz (Founders #41) 

    [25:19] Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel (Founders #31)

    [29:25] Everybody engaged in complicated work needs colleagues. Just the discipline of having to put your thoughts in order with somebody else is a very useful thing. —Charlie Munger

    [31:14] The Hitchhiker's Guide to the Galaxy by Douglas Adams

    [32:25] "Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character and "What Do You Care What Other People Think?": Further Adventures of a Curious Characte by Richard Feynman

    [35:32] He walked into Musk's his bedroom. The room was literally filled with biographies about business luminaries and how they succeeded. Elon was prepping himself and studying to be a famous entrepreneur.

    [38:32] Musk had learned that startup success wasn't just about dreaming up the right ideas as much as discovering and then rapidly discarding the wrong ones.

    [39:04] Keep iterating on a loop that says, Am I doing something useful for other people? Because that is what a company is supposed to do. Too much precision in early plans, Musk believed, cut that iterative loop prematurely.

    [40:10] My mind is always on X, by default, even in my sleep. I am by nature, obsessive compulsive. What matters to me is winning and not in a small way. —Elon Musk

    [48:20] PayPal prioritized speed on everything over everything else except in one category —recruiting. They would rather staff slowly then compromise on quality.

    [48:47] Max would keep repeating “As hire As. Bs hire Cs. So the first B you hire takes the whole company down.”

    [50:52] Do Things That Don’t Scale by Paul Graham 

    [52:31]  Is there something that you're not working on that could be a more simple version of what you're currently doing?

    [55:30] Why is that crazy? Because three years later Elon Musk will make $180 million from this broken situation that he's currently finds himself in.

    [55:48] Return to the Little Kingdom: Steve Jobs and the Creation of Apple by Mike Mortiz (Founders #76)

    [57:48] Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX by Eric Berger (Founders #172) 

    [59:02] There is no speed limit by Derek Sivers

    [1:03:51] Make your product as easy as email.

    [1:05:08] Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall (Bonus episode in between #112 and #113)

    [1:10:19] In Levchin and Thiel, Musk found something he rarely encountered— competitors as driven to win as he was.

    [1:11:36] “I really liked this Elon guy”, Levchin remembered thinking. “He’s obviously completely crazy, but he's really, really smart. And I really like smart people.”

    [1:18:23] Oftentimes it's better to just pick a path and do it rather than vacilitate endlessly on the choice. —Elon Musk

    [1:18:40] Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent by Nolan Bushnell (Founders #36)

    [1:19:39] He was going to tame us young whippersnappers with these like seasoned financial executives or whatever. And we're like, uh, these are the same seasoned executives at these banks who can't do jack shit, who can't compete with us. This doesn't make sense. —Elon Musk

    [1:21:16] The founder may be bizarre and erratic, but this is a creative force and they should run the company. —Elon Musk

    [1:22:26] Mythical Man-Month, The: Essays on Software Engineering by Frederick Brooks 

    [1:23:33] Company leaders set a cultural tone of impatience.

    [1:26:17] Every moment of friction for the customer was fat to be cut.

    [1:31:00] Give a good idea to a mediocre team, and they will screw it up. Give a mediocre idea to a great team, and they will either fix it or come up with something better. —Ed Catmull in Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Founders #34) 

    [1:31:35] Peter Thiel’s tendency to buck convey convention had nothing to do with math or political philosophy. It had to do with people. He didn't give a shit. He cared about smart people who worked hard.

    [1:37:25] PayPal was a company of extremely aggressive people with a real bias for action.

    [1:38:24]  You can copy what I'm doing, but I'm only focused on this. While payments is just one part of your gigantic business.

    [1:40:32] PayPal began this effort as it had begun much else over the prior years with a little planning, quick action, and faith in itself to iterate its way to success.

    [1:47:25] Just because someone shoots five bullets at you and misses does not preclude the sixth one from killing you.

    [1:47:33] A great Steve Jobs story

    [1:51:23] Reid Hoffman forces himself to regularly ask others, "Who is the most eccentric or unorthodox person, you know, and how could I meet them?"

    [1:52:25] It is hard but fair. I live by those words. —Michael Jordan in his autobiography (Founders #213)

    [1:52:34] PayPal's earliest employees reserve their highest praise for those who tread the same stony road— founders across varied fields of endeavor. "Those that bring the big ideas into hard, unpredictable reality are the practitioners, the high-leverage ones, and I admire them almost without reservation," Max wrote "One key ingredient of being this kind of person is an almost irrational lack of fear of failure and irrational optimism. —Max Levchin

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #98 Enzo Ferrari (the making of an automobile empire)

    #98 Enzo Ferrari (the making of an automobile empire)

    What I learned from reading Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte.

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    [0:01] Ferrari was animated by an extraordinary passion that led him to build a product with no equal

    [3:52] Lee Iacocca on why Enzo Ferrari will go as the greatest car manufacturer in history: "Ferrari spent every dollar chasing perfection." 

    [8:50] Business lessons from his father  

    [11:47] Enzo Ferrari was not interested in school. He wanted to start working immediately. 

    [16:36] The deaths of his father and brother 

    [18:20] No job. No money. No connections. A young man desperate to succeed in life. 

    [23:06] He learned something that he would never forget for the rest of his life: Not even the best driver had any chance of victory if he was not at the wheel of the best car

    [24:20] Starting his first business which ends in bankruptcy.

    [28:31] Enzo learned from those who already accomplished what he was trying to do. 

    [31:10] He does the best possible job at whatever task he is given. Even if he doesn't want to do it. Enzo focuses on being useful. 

    [33:35] A young Enzo Ferrari is plagued with doubts and close to a nervous breakdown. 

    [38:28] The large leave gaps for the small: The start of Scuderia Ferrari. 

    [49:38] Enzo Ferrari at 33 years old. 

    [51:30] For Enzo Ferrari it was always day 1.

    [52:33] Alfa Romeo pulls the plug/the end of Scuderia Ferrari, the birth of Ferrari.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #132 Edwin Land (Steve Jobs's Hero)

    #132 Edwin Land (Steve Jobs's Hero)

    What I learned from reading The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker. 

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    [1:42] The word “problem” had completely departed from Edwin land's vocabulary to be replaced by the word “opportunity”. 

    [2:01] What was it about this man and his company that allowed such confidence and seeming lack of concern with the traditional top priorities of American business? 

    [2:38] There is something unique about Polaroid having to do both with the human dimension of the company, and with a unity of vision of its founder and guiding genius.  

    [3:36] Perhaps the single most important aspect of Land's character is his ability to regard things around him in a new and totally different way.  

    [4:14] Right from the beginning of his career Land had paid scant attention to what experts had to say, trusting his own instincts instead.  

    [4:49] Land has always believed that for any item sufficiently ingenious and intriguing, a new market could be created. Conventional wisdom has little capacity with which to evaluate a market that did not exist prior to the product that defines it. 

    [5:21] He feels that creativity is an individual thing. Not generally applicable to group generation. 

    [5:52] Land is a man deeply caught up in the creative potential of the individual. 

    [6:33] An institution is the lengthened shadow of one man. 

    [7:43] Apple founder Steve Jobs once hailed Edwin Land, the founder of Polaroid and the father of instant photography, as "a national treasure" and once confessed to a reporter that meeting Land was "like visiting a shrine." By his own admission, Jobs modeled much of his own career after Land’s. Both Jobs and Land stand out today as unique and towering figures in the history of technology. Neither had a college degree, but both built highly successful and innovative organizations. Jobs and Land were both perfectionists with an almost fanatic attentiveness to detail, in addition to being consummate showmen and instinctive marketers. In many ways, Edwin Land was the original Steve Jobs.  

    [8:36] There's a rule that they don't teach you at the Harvard business school. It is, if anything is worth doing it's worth doing to excess

    [11:22] Steve Jobs: I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences. And I decided that's what I wanted to do.  

    [12:51] In a world full of cooks, Edwin Land was a chef. [Link to The Cook and The Chef: Elon Musk’s Secret Sauce]  

    [19:34] Land was asked what he wanted to be when he was younger: I had two goals. To be the world's greatest scientist and to be the world's greatest novelist. 

    [21:28] Everyone acknowledged that the future of Polaroid corporation would be determined by what went on in the brain of Edwin Land. 

    [22:01] My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do.  

    [22:54] Fortunately our company has been one which has been dedicated throughout its life to making only things which others can not make.  

    [25:06] Land had far more faith in his own potential, and that of the company he inspired, than did any of the experts looking in from the outside.  

    [27:30] Polaroid failed to build a successful company by selling to other businesses: Each [product] would have involved millions of dollars in revenue for the company, but each invention involved a certain degree of transformation of an existing industry controlled by an existing power structure. From this Land realizes he needs to control the relationship with the customer. He realizes he needs to sell directly to the end user

    [36:16] Edwin Land is inspired by, and learned from, people that came before him. One example of this is Alexander Graham Bell. Edwin Land is not worried about the marketing [of a new product] because Bell went through the same thing: Land apparently lost little sleep over the initial situation, calling to mind that the same sort of reaction had greeted the public introduction of Bell's telephone, 70 years earlier. The telephone had been a dominant symbol in Land's thinking. He began making numerous connections between his camera and the telephone.  

    [40:16] Over the years, I have learned that every significant invention has several characteristics. By definition it must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.  

    [40:46] It is the public's role to resist [a new invention, a new product/service]. 

    [41:29] It took us a lifetime to understand that if we're to make a new commodity —a commodity of beauty —then we must be prepared for the extensive teaching program needed to prepare society for the magnitude of our invention

    [45:12] Only the individual— and not the large group— can see a part of the world in a totally new and different way.  

    [48:08] Land's view is that a company should be scientifically daring and financially conservative. 

    [50:30] To understand more about every aspect of light, Edwin Land read every single book on light that was available in the New York City Public Library. That reminded me of one of my favorite lectures ever: Running Down A Dream: How to Succeed and Thrive in a Career You Love

    [51:59] Land on the problem with formal education: Young people for the most part —unless they are geniuses— after a very short time in college, give up any hope of being individually great. 

    [54:16] Among all the components and Land's intellectual arsenal, the chief one seems to be simple concentration.  

    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.”— Gareth

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    #249 Steve Jobs In His Own Words

    #249 Steve Jobs In His Own Words

    What I learned from reading I, Steve: Steve Jobs In His Own Words by George Beahm.

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    [1:05]

    On Steve Jobs

    #5 Steve Jobs: The Biography
    #19 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
    #76 Return To The Little Kingdom: Steve Jobs and The Creation of Apple
    #77 Steve Jobs & The NeXT Big Thing
    #204 Inside Steve Jobs' Brain
    #214 Steve Jobs: The Exclusive Biography
    #235 To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

    Bonus Episodes on Steve Jobs

    Insanely Simple: The Obsession That Drives Apple's Success (Between #112 and #113)
    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Between #110 and #111)

    On Jony Ive and Steve Jobs

    #178 Jony Ive: The Genius Behind Apple's Greatest Products

    On Ed Catmull and Steve Jobs

    #34 Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration

    On Steve Jobs and several other technology company founders

    #157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

    #208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital World

    [3:13] We're not going to be the first to this party, but we're going to be the best.

    [4:54] Company Focus: We do no market research. We don't hire consultants. We just want to make great products.

    [5:06] The roots of Apple were to build computers for people, not for corporations. The world doesn't need another Dell or Compaq.

    [5:52] Nearly all the founders I’ve read about have a handful of ideas/principles that are important to them and they just repeat and pound away at them forever.

    [7:00] You can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there.

    [8:09] I think of Founders as a tool for working professionals. And what that tool does is it gets ideas from the history of entrepreneurship into your brain so then you can use them in your work. It just so happens that a podcast is a great way to achieve that goal.

    [8:48] Tim Ferriss Podcast #596 with Ed Thorp

    [8:50] A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders 222)

    [10:43] In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.

    [12:05] The Essential Difference: The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference shows.

    [14:21] Sure, what we do has to make commercial sense, but it's never the starting point. We start with the product and the user experience.

    [15:57] Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli. (Founders #19)

    [16:41] We had a passion to do this one simple thing.

    [16:51] And that's really important because he's saying I wasn't trying to build the biggest company. I wasn't trying to build a trillion dollar company. It wasn't doing any of that. Those things happen later as a by-product of what I was actually focused on, which is just building the best computer that I wanted to use.

    [17:14] In the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz.  (Founders #208 )

    [17:41] It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things in to what you're doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas.

    [20:29] Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

    [21:06]  A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman (Founders #95) “A very small percentage of the population produces the greatest proportion of the important ideas. There are some people if you shoot one idea into the brain, you will get half an idea out. There are other people who are beyond this point at which they produce two ideas for each idea sent in.”

    [22:29] Edwin land episodes:

    Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid (Founders #40)

    The Instant Image: Edwin Land and The Polaroid Experience by Mark Olshaker. (Founders #132)

    Land’s Polaroid: A Company and The Man Who Invented It by Peter C. Wensberg. (Founders #133)

    A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald K. Fierstein. (Founders #134)

    [25:01] Macintosh was basically this relatively small company in Cupertino, California, taking on the goliath, IBM, and saying "Wait a minute, your way is wrong. This is not the way we want computers to go. This is not the legacy we want to leave. This is not what we want our kids to be learning. This is wrong and we are going to show you the right way to do it and here it is and it is so much better.

    [27:47] Jony Ive: The Genius Behind Apple's Greatest Productsby Leander Kahney. (
    (Founders #178)

    [29:00] Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte (Founders #98)

    [34:39] On meeting his wife, Laurene: I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.

    [37:26] It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.

    [41:29] Constellation Software Inc. President's Letters by Mark Leonard. (Founders #246)

    [42:30] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102)

    [44:36] Victory in our industry is spelled survival.

    [45:21] Once you get into the problem you see that it's complicated, and you come up with all these convoluted solutions. That's where most people stop, and the solutions tend to work for a while. But the really great person will keep going, find the underlying problem, and come up with an elegant solution that works on every level.

    [48:15] Churchill by Paul Johnson (Founders #225)

    [48:25] I would trade all my technology for an afternoon with Socrates.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers. ”— Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast