Podcast Summary
Girls in Marketing podcast renews focus and welcomes new cohost Martha: The Girls in Marketing podcast, with over 80,000 community members, is now featuring a new format with Martha as a cohost and welcoming guests weekly to discuss marketing trends and insights, including the continued rise of TikTok for 2021.
The Girls in Marketing podcast is back with a renewed focus and exciting changes. The team, now including Martha as a new cohost, has grown their community to over 80,000 people and is now welcoming guests virtually every week to discuss marketing trends and insights. Amidst the challenges of the current pandemic, the team is looking forward to sharing the latest marketing trends for 2021, starting with the continued rise of TikTok. With a new format featuring both hosts and guests, the Girls in Marketing podcast is set to bring valuable information and expert advice to its audience, aiming to revolutionize the marketing industry together.
TikTok's impact on influencer marketing: Authenticity and transparency: TikTok's relaxed atmosphere and trend towards authenticity has led to a shift in influencer marketing towards more genuine connections between brands and audiences.
The rise of TikTok as a platform has led to a shift in influencer marketing towards more authentic and relaxed video content. Brands and influencers are expected to be more transparent and authentic in their interactions with audiences. TikTok, with its more relaxed and fun atmosphere, provides an alternative to the highly curated and glossy presentations seen on Instagram. Younger generations, including children, are looking up to TikTok influencers like Charli D'Amelio who present a more relaxed and authentic image. The pandemic has further influenced fashion trends towards comfort clothing like tracksuits, and TikTok's viral videos continue to have a significant impact on popular culture. The trend towards authenticity and transparency is likely to continue as consumers seek more genuine connections with brands and influencers.
Building communities around brands on social media: Organic content on TikTok and LinkedIn can help businesses build communities around their brand, leading to customer loyalty and a strong following. The pandemic has accelerated this trend as people seek online communities.
Organic content on social media platforms like TikTok and LinkedIn is becoming increasingly important for marketers, as these platforms prioritize organic content over ads. This is significant because it means businesses can build communities around their brand without spending money on advertising. The pandemic has accelerated this trend as people turn to online resources for a sense of community. Building a community around a brand can lead to customer loyalty and a strong following. For example, sustainable vegan brands have successfully built communities around their products. As a consumer, being part of a community around a brand can make purchasing feel more meaningful and personal.
Effective Marketing Strategy: Building a Community Around a Brand: During challenging times, building a community around a brand using free platforms like Facebook groups can help businesses reach their target audience authentically and ultimately succeed by engaging with their audience and selling a lifestyle.
Building a community around a brand can be an effective and cost-efficient marketing strategy for businesses, especially during challenging times like the pandemic. Utilizing free platforms like Facebook groups can help businesses tap into word-of-mouth advertising and reach their target audience authentically. By engaging with their audience and selling a lifestyle rather than just products, businesses can ride the trends and ultimately succeed. For new businesses struggling during the pandemic, focusing on community building and utilizing free platforms are essential tips to put themselves out there and grow. Authenticity is also crucial in today's market, making it a trend that businesses should embrace.
Behind-the-scenes marketing trend for small businesses: Sharing production processes on social media resonates with consumers, allowing small businesses to quickly reach large audiences and build communities
Transparency and showing the behind-the-scenes of small businesses has become a significant trend in marketing. Small businesses, particularly those on social media platforms like TikTok, are gaining popularity by sharing their production processes. This trend resonates with consumers who are fascinated by what goes on behind the scenes and want to connect with the people behind the products. The rise of small businesses as a trend, especially during the pandemic, has been fueled by organic marketing and the ability to quickly reach large audiences through platforms like TikTok and LinkedIn. These marketing channels have the power to transform small businesses, allowing them to grow rapidly and build communities. As a marketer, it's essential to recognize this trend and help small businesses leverage it to reach new customers and build loyal followings.
Navigating the uncertainty of TikTok marketing: TikTok's algorithm is unpredictable, but the potential rewards for businesses and brands are significant. Marketers should approach the platform with a strategic mindset, researching trends and staying open to creativity.
While social media platforms like TikTok offer instant gratification and the potential for viral content, they also introduce an element of uncertainty and unpredictability that can make marketing efforts more challenging. Unlike Instagram, where reach and engagement can be more easily predicted based on past performance, TikTok's algorithm is still a mystery, making it harder for marketers to gauge the success of their content before it's published. However, the potential rewards of riding the TikTok trend are significant, with the platform's massive user base and relatively low ad saturation making it an attractive prospect for businesses and brands looking to reach new audiences. Ultimately, marketers should approach TikTok with a strategic mindset, doing their research on hashtags and trends while also remaining open to the unexpected and embracing the platform's unique culture and creative possibilities.
Girls in Marketing Launches Membership Community: Girls in Marketing is launching a membership community in Feb 2022 with exclusive events, workshops, and a new book club for marketers and small businesses. Founding membership is at $10.99/month until Feb 1st. Stay updated on social media.
Girls in Marketing is launching a membership community in February 2022, which aims to consolidate their presence across various platforms and create a more engaged community for aspiring and professional marketers, as well as small businesses. The membership comes with benefits such as access to exclusive events, workshops, and a new book club run by Martha herself. The founding membership price is currently at 10.99 per month, and interested individuals have until the 1st of February to sign up. This community is not just for marketers but also for anyone looking to learn more about marketing. The Girls in Marketing podcast and membership are part of their efforts to relaunch and expand their offerings in 2021. Be sure to follow them on social media platforms like Instagram, LinkedIn, and Twitter to stay updated.
