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    Leveraging mentors to uplevel your career | Jules Walter (YouTube, Slack)

    enJanuary 05, 2023
    Why is accepting feedback important for personal growth?
    What does Jules Walter suggest for finding a mentor?
    How can underrepresented individuals overcome barriers to feedback?
    What skills are crucial for advancing a PM's career?
    How should one build relationships with potential mentors?

    Podcast Summary

    • Accept Feedback Openly and Learn from it: Wisdom from a YouTube Product LeaderFeedback, even if it hurts, is valuable. Thank the person who gave it and acknowledge it externally. Accepting feedback helps you improve at what you do. Find a mentor and build skills that matter for advancing a PM career.

      Jules Walter, a product leader at YouTube and co-founder of nonprofits, stresses on the importance of accepting feedback openly and learning from it.Even when feedback hurts, it's essential to thank the person who gave it and externally acknowledge that it's valuable.When you accept feedback, you become better at what you do.In his conversation with Lenny on building and growing products, Jules also talks about building skills that matter most in advancing a PM's career, the significance of mentorship, and how to find a mentor.He collaborates with Lenny on various projects, including building product sense.The episode is brought to you by Vanta and Notion.

    • Jules Walter on Product Management and Scaling GrowthStart at a startup to gain domain expertise, have a learning mindset, and find mentors to succeed in product management. Exciting to take a product from nothing to something at Google.

      Jules Walter is a product lead at YouTube who recently launched a product called Primetime Channels that brings streaming services to YouTube.Prior to joining YouTube, Jules was the first growth PM at Slack and helped scale their growth team.He emphasizes that it's hard to get into product management, but joining a startup and gaining domain expertise is a common path.Jules also stresses the importance of having a learning mindset and leaning on mentors in order to succeed.Finally, Jules feels that taking a product from nothing to something is really exciting, especially when working for a company like Google.

    • Mentorship and Community: Key Ingredients for a Successful Product ManagerSuccess in product management depends on building a strong community and finding mentors who can help you apply growth frameworks and make significant impact within your company. Initiative and a desire to improve diversity in tech can lead to big things.

      Jules Walter, a product manager at YouTube, talked about how mentorship has helped him apply growth frameworks to his work and make significant impact within the company.He also co-founded two nonprofits, CodePath and Black PMs, to improve diversity in tech by providing training, support, and community to underrepresented individuals in software engineering and product management.These organizations started from his own need for support earlier in his career and grew into big initiatives with solid teams.Walter emphasizes the importance of mentorship and community in becoming a stronger product manager and making a positive impact in the industry.

    • Developing Hard and Soft Skills for Advancement in Your Project Management CareerTo advance as a project manager, you need to develop both hard and soft skills such as execution, strategy, product sense, and emotional intelligence (EQ). Focus on improving individual skills and practice mock interviews to increase your chances of success.

      In order to advance in your career as a project manager, it is important to develop both hard and soft skills.Hard skills include execution, product sense, strategy and interview skills, while soft skills include emotional intelligence (EQ).Starting skill by skill, you can focus on improving each individual skill rather than becoming overwhelmed by the many different skills within each category.To improve interview skills specifically, it is recommended to do dozens of mock interviews and practice deliberately with someone who is good at interviewing.It is important to remember that interviewing can be difficult and traumatic for many people, but with deliberate practice, it is possible to improve and increase your chances of success.

    • The Importance of Feedback in Interviewing Practice for Underrepresented IndividualsFeedback is crucial for practicing interviews, but underrepresented individuals may struggle to find it. Finding a community to practice with and using mock interview questions can help overcome this barrier. Practice to the point of being able to pass even in stressful situations.

      Practicing for interviews is crucial, but feedback is often hard to come by.This lack of feedback is an important barrier for underrepresented individuals in particular.To overcome this, Walter suggests finding a community and practicing with a small group of people who are going through the same process.Additionally, even if you are not applying to a big company, practicing with the mock interview questions available from big companies can still be helpful.Finally, it is important to understand that underrepresented individuals may face extra psychological stress during interviews and to practice to the point where even your worst interview is still good enough to pass.

    • The Importance of Emotional Intelligence for Project ManagersWhile having a strong IQ is helpful for a project manager, developing emotional intelligence (EQ) is equally important. Improving communication skills, self-awareness, and seeking guidance from mentors can lead to better leadership and management skills.

      As a project manager, having a strong IQ can be helpful for executing tasks and driving results, but focusing on improving your emotional intelligence (EQ) is equally important for managing larger scope projects and dealing with ambiguity and stress.Developing communication skills and self-awareness are key components of EQ, but it's important to identify the unique areas that you need to work on.It may be difficult to learn and improve EQ skills, but seeking guidance from mentors or coaches can help identify blind spots and patterns that can be addressed to become a better leader and manager.

    • Identifying Blind Spots and Patterns for Improved Emotional Intelligence SkillsSelf-awareness and pattern recognition are key in improving emotional intelligence skills, including communication, leadership, and management. Identifying blockers and working on them can help in advancing one's career. Tools like Linear can simplify issue tracking for software teams.

      Self-awareness and identifying patterns are crucial in improving emotional intelligence skills like communication, leadership, and management.Jules Walter, a former Slack executive, shares his experience of how a mentor helped him recognize his blind spots and patterns that were holding him back.Specifically, he talks about how negative self-talk affected his ability to answer questions confidently and how he overcame it with practice.It's important to identify these blockers and work on them to improve emotional intelligence skills that are crucial in advancing one's career.Additionally, tools like Linear can make issue tracking simpler and more efficient for modern software teams.

    • Linear: Efficient Project Management Tool for Startups and Established CompaniesWhen learning a new skill using Linear, identify your end goal and work backward. Connect with experts and network with peers for valuable insights. Creating challenging goals can push you to learn and improve.

      Linear is a popular tool among startups and established companies for efficient project management.When learning a new skill, start by identifying a concrete outcome you want to achieve and work backwards to figure out how to achieve it.Ask questions and find experts in the field to learn from.Networking with mentors and peers can also be helpful throughout the process.Creating a goal that puts your ass on the line can force you to learn and improve your skills.

    • The Importance of Finding Mentors and Best PracticesDon't be afraid to ask for help and learn from others' experiences. Finding mentors and identifying best practices can help you improve your skills and knowledge in areas such as growth, strategy, execution, and product sense. Remember to take advantage of opportunities to learn and grow.

      You don't have to figure things out on your own. There are people out there who are happy to help you learn and succeed.Finding mentors and learning from their experiences and expertise can be a valuable approach to improving your skills and knowledge in different areas such as growth, strategy, execution, and product sense.Additionally, identifying best practices and reverse engineering artifacts and templates can also help you improve in these areas.Remember, people are generally happy to help and it's important to take advantage of these opportunities to learn and grow.

    • Learning from Others: A Powerful Tool for Skill ImprovementObserving and learning from successful companies like Google and Slack, seeking feedback from mentors, and identifying patterns to uncover strengths and weaknesses, helps enhance communication, leadership, and management skills. Be clear in communication and willing to improve weaknesses.

      Observation and learning from others is a powerful way to improve your skills.Working at a large company like Google or Slack provides access to real-life strategy documents and artifacts that can be studied to understand how successful strategies are built.Mentors and coaches can also be valuable resources for enhancing communication, leadership, and management skills.Seeking feedback from others and identifying patterns can help uncover strengths and weaknesses.It is important to be clear in communication and to be willing to work on weaknesses.

    • Developing Emotional Intelligence Takes Time and Consistent PracticeImproving emotional intelligence requires regular exercise and repetition, like building muscles. Focus on one skill for 3-6 months and consistently practice towards a clear outcome. Improvement may not be perfect, but investing time can take it to the next level.

      Learning emotional intelligence (EQ) is a longer and more frustrating process compared to improving intellectual intelligence (IQ).While progress in IQ can be seen within a few months of consistent practice, EQ development requires regular exercise and repetition like lifting weights or building muscles.It is recommended to learn these skills one at a time, and focus on one skill for three to six months, consistently practicing every day or week towards a clear outcome.It is important to acknowledge that at the end of this period, you may not have perfected the skill, but it will have improved, and one can invest more time to take it to the next level.

    • Harnessing the Power of Constructive FeedbackCreating a safe environment for feedback and responding with gratitude and enthusiasm can provide valuable insight into how others perceive you. Building trust and showing empathy are crucial factors in fostering effective EQ feedback.

      It's important to make people feel comfortable giving you feedback, especially if it's constructive feedback that requires some level of risk-taking.To do this, you can use specific techniques such as asking pointed questions or giving yourself critical feedback in front of others to encourage agreement or disagreement.When someone gives you feedback, it's crucial to respond enthusiastically and gratefully.Engaging in EQ feedback can be more challenging, but it is equally important because it uncovers important information about how you are perceived by others.Building trust and showing that you care about people are critical factors in getting this kind of feedback from others.

    • Building Trust and Embracing Strengths for Effective FeedbackTo receive constructive feedback, build trust by being open to criticism and asking about your strengths. Focus on strengths instead of weaknesses, and understand how they can help or harm depending on the situation. Utilize your strengths to achieve personal and professional growth.

      To create an environment where people feel safe giving feedback, it is important to set a foundation of trust by being vulnerable and open to criticism.Instead of trying to fix weaknesses, it is more effective to focus on strengths by asking what others see as your strengths, even if you don't think they are a big deal.It is also important to understand the connection between your strengths and weaknesses, as they are on the same spectrum and can be helpful or harmful depending on the context.By identifying and utilizing your strengths, you can increase your effectiveness and achieve breakthroughs in your personal and professional growth.

    • The Power of Listening in Mentoring RelationshipsListen more, speak less to understand the situation and create a mental model. Find mentors who can explain what you want to improve on. Make a small ask when reaching out for mentorship.

      Jules Walter shares that he listens more and speaks less in meetings because he tries to create a mental model of the situation.This strength can be perceived as a weakness in some contexts, but once he understands it, he feels empowered.Finding the right mentor is key, and Jules looks for people who are good at explaining specific things that he wants to improve on.He finds mentors everywhere, from events to introductions via email.When reaching out to potential mentors, it's better to make a small ask instead of a big one.The key is to find the right person and then figure out how to have that initial conversation.

    • Tips for Finding and Building Relationships with MentorsAttend events and meet people to find mentors. Start small with simple questions and follow up after implementing advice. Don't waste their time, ask specific questions, and circle back after a few months. You can have multiple mentors, each with specific skills or areas of focus.

      To find a mentor, attend events and meet as many people as possible.Rather than asking someone to be a mentor, start small by asking simple questions and showing that you'll make good use of their advice.Once you have a foot in the door, follow up with them, and show that you have implemented their advice.Ask specific questions in meetings, and don't waste their time.Building a relationship takes time, so circle back after a few months to reach out to them again.Remember, you can have multiple mentors, and you don't need to find the perfect one for everything.Look for people who are good at specific skills or areas you want to focus on.

    • Strategies to Build Successful Mentor Relationships for PMsTo build successful mentor relationships as a PM, be clear and specific in your requests, take notes and follow up, and find ways to offer help in return. Embrace failure as part of the learning process.

      Building meaningful relationships with mentors involves being specific in your requests for feedback, taking notes and following up on previous conversations, and identifying ways to offer help to your mentors.It takes patience and practice to learn the skills required of a PM, and failure is a necessary part of the learning process.

    • Formatted  Jules Walter's Recommendations for Books, Podcasts, Movies, and TV ShowsJules Walter suggests reading Never Split the Difference for negotiation skills and Connect for improving your EQ skills and relationships. He recommends Lex Fridman's podcast for intriguing speakers and diverse topics. Watch Top Gun: Maverick and Never Have I Ever for great entertainment.

      Jules Walter recommends two books - Never Split the Difference by Chris Voss for negotiations and Connect by Carole Robin for improving EQ skills and relationships with people.He also recommends the Lex Fridman podcast for interesting speakers and diverse topics.His favorite recent movie is Top Gun: Maverick and TV show is Never Have I Ever, a coming of age story about an Indian teenager.When interviewing people, he likes to ask what work-related skill they are trying to improve and focuses on follow-up questions for more insight.He can be found on Twitter and invites people to share what they find useful.

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    • The Science-Business Mismatch That Puts Your Change at Risk: https://changemanagementreview.com/the-science-business-mismatch-that-puts-your-change-at-risk/

    • Daniel Pink on LinkedIn: https://www.linkedin.com/in/danielpink/

    • Trello: https://trello.com/

    • Cron: https://cronhq.notion.site/

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    • CORE Sciences - Tips on Priming Great Meetings PDF: https://www.dropbox.com/scl/fi/gm21cj0vi0bjosyu8kd69/CORE-Sciences-Tips-on-Priming-Great-Meetings.pdf?rlkey=6fznhv7bbsxm8nj8m4luej17t&st=2eduirad&dl=0

    • How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable): https://www.lennysnewsletter.com/p/transform-your-subscription-growth

    • Brené Brown’s website: https://brenebrown.com/

    • The CORE personality test: https://www.core-sciences.com/new-core-identity

    • Burning Man: https://burningman.org/

    • Stripe: https://stripe.com/

    • Jony Ive: https://en.wikipedia.org/wiki/Jony_Ive

    • Albert Einstein quote: https://www.goodreads.com/quotes/7133605-make-things-as-simple-as-possible-but-no-simpler

    • Elden Ring: https://en.bandainamcoent.eu/elden-ring/elden-ring

    • Abilene paradox: https://en.wikipedia.org/wiki/Abilene_paradox

    The Challenger Sale: Taking Control of the Customer Conversation: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355

    • The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect): https://www.lennysnewsletter.com/p/close-more-deals-matt-dixon

    • Siqi Chan on X: https://x.com/blader

    • Runway: https://runway.com/

    • Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking: https://www.lennysnewsletter.com/p/episode-3-shreyas-doshi

    • Wolfgang Puck’s website: https://wolfgangpuck.com/

    • Steven Spielberg on X: https://x.com/sspielberg93

    • John Williams’s website: https://www.johnwilliams.org/

    • The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

    • Warby Parker: https://www.warbyparker.com/

    • Simon Sinek’s website: https://simonsinek.com/

    • What is the function of the various brainwaves?: https://www.scientificamerican.com/article/what-is-the-function-of-t-1997-12-22/

    • CORE Sciences - Your Brain's 9 Modes PDF: https://www.dropbox.com/scl/fi/figg8upeaawir1hnxv0ew/CORE-Sciences-Your-Brain-s-9-Modes.pdf?rlkey=u3zaonxvycvupurq6pwysckfq&st=os06xjnr&dl=0

    Never Split the Difference: Negotiating As If Your Life Depended On It: Unlock Your Persuasion Potential in Professional and Personal Life: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805

    The Person and the Situation: Perspectives of Social Psychology: https://www.amazon.com/Person-Situation-Perspectives-Social-Psychology/dp/1905177445

    Cambridge Fundamentals of Neuroscience in Psychology: https://www.amazon.com/Cambridge-Fundamentals-Neuroscience-Psychology/dp/B08QYNDNYX

    • Robert Greene’s books on Amazon: https://www.amazon.com/stores/Robert-Greene/author/B001IGV3IS

    Misbehaving: The Making of Behavioral Economics: https://www.amazon.com/Misbehaving-Behavioral-Economics-Richard-Thaler/dp/039335279X

    • Beehiiv: https://www.beehiiv.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    How embracing your emotions will accelerate your career | Joe Hudson (executive coach, Art of Accomplishment)

    How embracing your emotions will accelerate your career | Joe Hudson (executive coach, Art of Accomplishment)

    Joe Hudson is one of the most sought-after executive coaches in Silicon Valley. He is the founder of Art of Accomplishment, a transformational coaching program that has helped tens of thousands of people, including many tech executives and founders from companies like Apple, OpenAI, and Google. His unique method of transformation comes from over 25 years of exploring neurological, psychological, and spiritual traditions, tested against real-world challenges. In our conversation, Joe shares:

    • Why the critical voice in your head is always wrong, and how to change your relationship with that voice

    • Why authenticity trumps self-improvement

    • The importance of embracing all of your emotions

    • How to create more enjoyable and effective meetings

    • The power of gratitude in transforming your life

    • Practical experiments for personal growth

    • Much more

    Apply for Joe’s Connection Course:

    Thousands of students have taken Joe’s most popular experience, the Connection Course. Unlike most online courses, there is no reading, lectures, or written homework. It is a three-week experiential deep dive where you will apply your learnings to real-life problems—how to make your team more productive, communicate more effectively, and resolve conflicts with ease. Apply here and use the code LENNY for $300 off your enrollment: view.life/lenny.

    Brought to you by:

    BuildBetter—AI for product teams

    WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs

    Coda—The all-in-one collaborative workspace

    Find the transcript and references at: https://www.lennysnewsletter.com/p/embracing-your-emotions-joe-hudson

    Where to find Joe Hudson:

    • X: https://x.com/FU_joehudson

    • LinkedIn: https://www.linkedin.com/in/joe-hudson/

    • Website: https://www.artofaccomplishment.com/

    • Podcast: https://www.artofaccomplishment.com/podcast

    • Linktree: https://linktr.ee/theartofaccomplishment

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Joe’s background

    (02:31) The critical voice in your head

    (06:39) Changing your relationship with the critical voice

    (13:19) Understanding and embracing emotions

    (19:52) The importance of emotional fluidity

    (24:40) Questioning assumptions and self-perception

    (30:25) The consequences of avoiding emotions

    (36:57) Experimenting with self-improvement

    (39:42) Understanding efficiency and enjoyment

    (43:17) The power of enjoyment in daily tasks

    (45:03) Innate enjoyment vs. learned enjoyment

    (46:31) Authenticity vs. self-improvement

    (50:01) Embracing emotional experiences

    (55:49) How understanding your emotions helps you make better decisions

    (01:02:53) Creating effective teams and meetings

    (01:10:40) Gratitude practice for personal growth

    (01:15:36) Conclusion and final thoughts

    Referenced:

    Descartes’ Error: Emotion, Reason, and the Human Brain: https://www.amazon.com/Descartes-Error-Emotion-Reason-Human/dp/014303622X/

    • Joe’s quote about joy: https://x.com/FU_joehudson/status/1756837774743790030

    • “Emotional Inquiry”: https://www.artofaccomplishment.com/podcast/emotional-inquiry

    Inside Out 2: https://movies.disney.com/inside-out-2

    • “Question the Assumption”: https://www.artofaccomplishment.com/podcast/question-the-assumption

    • Bodega Bay: https://www.bodegabay.com/

    • Elon Musk reveals the interview question he asks every candidate to instantly spot a liar: https://www.good.is/elon-musk-reveals-the-one-job-interview-question-he-asks-every-candidate-to-instantly-spot-a-liar

    • Great Decisions course: https://www.artofaccomplishment.com/course/great-decisions-course

    • HBR Analytic Services: https://hbr.org/hbr-analytic-services

    • Connection Course: https://www.artofaccomplishment.com/course/the-connection-course

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber)

    Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber)

    Brian Tolkin is the Head of Product at Opendoor. Previously, he was one of the early employees at Uber, where he was instrumental in launching and growing UberPool, UberHop, and UberExpress and started one of the first product operations teams in tech. In our conversation, we dive into:

    • How to enable product and ops to work well together

    • How to run great product reviews

    • How to make good decisions with limited data

    • How he uses the jobs-to-be-done framework at Opendoor

    • How to stay calm under pressure as a leader

    • Wild stories from his time at Uber

    • Challenges faced at Opendoor during the pandemic

    • Much more

    Brought to you by:

    Pendo—The only all-in-one product experience platform for any type of application

    Explo—Embed customer-facing analytics in your product

    Attio—The powerful, flexible CRM for fast-growing startups

    Find the transcript and references at: https://www.lennysnewsletter.com/p/scaling-uber-and-opendoor-brian-tolkin

    Where to find Brian Tolkin:

    • X: https://x.com/briantolkin

    • LinkedIn: https://www.linkedin.com/in/briantolkin/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Brian’s background

    (02:14) Career beginnings at Uber

    (02:49) Transitioning from product operations to product management

    (06:47) Product and operations synergy

    (10:00) Surge pricing at Uber

    (12:18) Scaling challenges, and stories

    (15:47) Opendoor and Covid adaptations

    (25:38) Product reviews and Jobs to Be Done

    (40:30) The challenges of A/B testing

    (42:23) Increasing conviction in solutions

    (44:33) Leveraging intuition in product decisions

    (47:07) Partnering with Zillow

    (52:55) Staying calm under pressure

    (56:25) Finding the “kernel of truth” in product management

    (01:00:21) Failure corner: Early days of Uber Pool

    (01:06:11) Lightning round and final thoughts

    Referenced:

    • Twitter’s former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour: https://www.lennysnewsletter.com/p/twitters-former-head-of-product-kayvon-beykpour

    • Opendoor: https://sell.opendoor.com/

    • How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within

    • Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey

    • Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building

    • FlashTags: A Simple Hack for Conveying Context Without Confusion: https://www.onstartups.com/flashtags-a-simple-hack-for-conveying-context-without-confusion

    • Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done

    • The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/

    • Zillow: https://www.zillow.com/

    • Zillow, Opendoor announce multi-year partnership: https://investor.opendoor.com/news-releases/news-release-details/zillow-opendoor-announce-multi-year-partnership

    • Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein

    • Stripe Atlas: https://stripe.com/atlas

    Founders podcast: https://www.founderspodcast.com/

    • Uber will deliver ice cream to you today: https://www.dispatch.com/story/lifestyle/food/2016/07/13/uber-will-deliver-ice-cream/24201840007/

    • UberKittens: https://www.uber.com/newsroom/uberkittens/

    • UberPuppies: https://www.uber.com/blog/uberpuppies-want-to-play/

    Shoe Dog: A Memoir by the Creator of Nike: https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723

    The Black Swan: The Impact of the Highly Improbable: https://www.amazon.com/Black-Swan-Impact-Improbable-Incerto/dp/1400063515

    The Design of Everyday Things: https://www.amazon.com/dp/0465050654

    Shantaram: https://www.amazon.com/Shantaram-SHANTARAM-Paperback-GregoryDavidRoberts/dp/B00QPVJESC

    Full Swing on Netflix: https://www.netflix.com/title/81483353

    Formula 1: Drive to Survive on Netflix: https://www.netflix.com/title/80204890

    Break Point on Netflix: https://www.netflix.com/title/81569920

    Air on Prime Video: https://www.amazon.com/AIR-Matt-Damon/dp/B0B8Q3JMCG

    • Fi smart dog collar: https://tryfi.com/

    • Particle: https://particlenews.ai/

    • Sara Beykpour on LinkedIn: https://www.linkedin.com/in/sarabeykpour/

    • A new-parent gift guide for product managers: https://www.lennysnewsletter.com/p/a-new-parent-gift-guide-for-product

    • Jeff Holden on LinkedIn: https://www.linkedin.com/in/jeffholden/

    • Travis Kalanick on X: https://x.com/travisk

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    The ultimate guide to performance marketing | Timothy Davis (Shopify)

    The ultimate guide to performance marketing | Timothy Davis (Shopify)

    Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, he got them so performant at paid growth that they significantly scale spend and investment in these channels. In our conversation, we cover:

    • When and how to start investing in performance marketing

    • Common mistakes companies make with paid ads

    • How to build and structure a performance marketing team

    • How to get your creatives performing better

    • Strategies for optimizing workflows and team efficiency

    • How AI will change performance marketing

    • Much more

    Brought to you by:

    BuildBetter—AI for product teams

    OneSchema—Import CSV data 10x faster

    Eppo—Run reliable, impactful experiments

    Find the transcript and references at: https://www.lennysnewsletter.com/p/performance-marketing-timothy-davis

    Where to find Timothy Davis:

    • LinkedIn: https://www.linkedin.com/in/timothypatrickdavis/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Timothy’s background 

    (02:31) Understanding performance marketing 

    (06:31) The importance of paid search 

    (08:39) Identifying growth potential 

    (09:54) Case studies: Hairstory and Ipsy 

    (12:22) Experimenting with new platforms 

    (18:57) Choosing the right platforms 

    (20:23) LinkedIn for B2B marketing 

    (27:56) When to start investing in paid growth 

    (33:33) Common mistakes in performance marketing 

    (37:41) Working with agencies and consultants 

    (40:36) Hiring for performance marketing 

    (47:33) Metrics that matter 

    (54:43) Competitor analysis and CPC insights 

    (56:15) Custom reports and data visualization

    (56:38) Understanding impression and click share 

    (59:10) True competition metrics 

    (01:02:14) Attribution and incrementality 

    (01:08:52) Building a performance marketing team 

    (01:10:53) Creative and ad copy collaboration 

    (01:15:48) Managing workload and hiring strategy 

    (01:20:52) Training and onboarding new hires 

    (01:24:41) Impact of ATT on performance marketing 

    (01:25:56) The power of creative in ads 

    (01:29:47) Using AI in performance marketing 

    (01:37:16) Lightning round 

    Referenced:

    • Shopify: https://www.shopify.com/

    • What Is Performance Marketing?: https://www.shopify.com/blog/performance-marketing

    • Google AI: https://ai.google/

    • Pinterest: https://www.pinterest.com/

    • Eventbrite: https://www.eventbrite.com/

    • Booking.com: https://www.booking.com/

    • Credit Karma: https://www.creditkarma.com/

    • Hairstory: https://hairstory.com/

    • Google Display Network: https://www.semrush.com/blog/google-display-network/

    • SoftLayer Becomes Part of IBM’s SmartCloud: https://www.datacenterknowledge.com/deals/softlayer-becomes-part-of-ibm-s-smartcloud

    • Coca-Cola Freestyle: https://www.coca-colafreestyle.com/

    • Monday.com: https://monday.com/

    • How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within

    • Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey

    The Signal and the Noise: Why So Many Predictions Fail—But Some Don’t: https://www.amazon.com/Signal-Noise-Many-Predictions-Fail-but/dp/0143125087

    • Courtney Wenneborg on LinkedIn: https://www.linkedin.com/in/cwenneborg/

    • PPC Hero: https://www.ppchero.com/

    • Another Deep Dive into Auction Insights, by Jacob Brown: https://www.ppchero.com/another-deep-dive-into-auction-insights/

    •Multitouch: https://multitouch.app/

    • What is time decay attribution?: https://growthmethod.com/what-is-time-decay-attribution/

    • Linear: https://linear.app/

    • Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment: https://faculty.haas.berkeley.edu/stadelis/BNT_ECMA_rev.pdf

    • ADT: https://www.adt.com/

    • Shopify Bursts: https://focus.business/blog/shopify-bursts/

    The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter: https://www.amazon.com/First-90-Days-Strategies-Expanded/dp/1422188612

    • Kat Nguyen on Shopify: https://www.linkedin.com/in/katngy/

    • Dollar Shave Club ad: https://www.youtube.com/watch?v=ZUG9qYTJMsI

    The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: https://www.amazon.com/Daily-Stoic-Meditations-Wisdom-Perseverance/dp/0735211736

    Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All: https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999

    X-Men ’97 on Disney+: https://www.disneyplus.com/series/x-men-97/vc1XIz90ZNH5

    RRR on Netflix: https://www.netflix.com/title/81476453

    The Playlist on Netflix: https://www.netflix.com/title/81186296

    Welcome to Wrexham on Hulu: https://www.hulu.com/series/welcome-to-wrexham-c6906d50-d06c-40d1-a57c-1885d9dc2fef

    The Billion Dollar Code on Netflix: https://www.netflix.com/title/81074012

    • Magic Mind: https://magicmind.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

    5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

    Roger Martin is one of the world’s leading experts on strategy and the author of Playing to Win, one of the most beloved books on strategy. He’s written extensively for the Harvard Business Review; consulted for dozens of Fortune 500 companies, including P&G, Lego, and Ford; and written 11 other books. In our conversation, we discuss:

    • The five key questions you need to answer to develop an effective strategy

    • Why most companies get strategy wrong

    • How to avoid “playing to play” instead of playing to win

    • Real-world strategy examples from Procter & Gamble, Southwest Airlines, Lego, and Figma

    • How to think about differentiation vs. low cost

    • Shortcomings of current strategy education

    • Much more

    Brought to you by:

    Webflow—The web experience platform

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    Cycle—Your feedback hub, on autopilot

    Find the transcript at: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin

    Where to find Roger Martin:

    • X: https://x.com/RogerLMartin

    • LinkedIn: https://www.linkedin.com/in/roger-martin-9916911a9/

    • Website: https://rogerlmartin.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Roger’s background

    (02:20) The importance of strategy

    (07:00) Challenges in developing strategy

    (08:30) Critique of modern strategy education

    (14:00) Hamilton Helmer and Richard Rumelt

    (17:40) Defining strategy

    (19:12) The Strategy Choice Cascade

    (23:20) Playing to win vs. playing to play

    (24:57) Examples of strategic success

    (30:49) Differentiation and moats

    (40:23) Applying strategy to real-world scenarios

    (43:47) Customer-centric strategy

    (44:45) Defining the market and product

    (45:59) Value chain and distribution

    (48:28) Cost leadership vs. differentiation

    (53:16) Capabilities and management systems

    (57:14) Competitive advantage and market positioning

    (01:02:41) Counterpositioning and fault lines

    (01:05:53) Adapting to AI and market changes

    (01:14:11) Betterment over perfection

    (01:18:42) Final thoughts on strategy

    Referenced:

    • Nearly 10% of S&P 500 CEOs are alumni of Procter & Gamble: https://www.bizjournals.com/cincinnati/news/2023/02/06/10-of-s-p-500-ceos-pg.html

    • FigJam: https://www.figma.com/figjam/

    • Figma: https://www.figma.com/

    • What Is Resource-Based Theory?: https://www.igi-global.com/dictionary/the-impact-of-technological-governance-and-political-capabilities-on-firms-performances-under-economic-turbulence/67915

    • Michael Porter on LinkedIn: https://www.linkedin.com/in/professorporter/

    Competitive Strategy: Techniques for Analyzing Industries and Competitors: https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487

    • VRIO Framework Explained: https://strategicmanagementinsight.com/tools/vrio/

    • Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer

    • Good Strategy, Bad Strategy | Richard Rumelt: https://www.lennysnewsletter.com/p/good-strategy-bad-strategy-richard

    7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319

    • Boston Consulting Group: https://www.bcg.com/

    • Bruce Henderson: https://en.wikipedia.org/wiki/Bruce_Henderson

    • Lego: https://www.lego.com

    • Vanguard: https://investor.vanguard.com/

    • Southwest Airlines: https://www.southwest.com/

    • How Amazon Managed to Dethrone Walmart: https://www.nytimes.com/interactive/2021/08/20/technology/how-amazon-beat-walmart.html

    • GM Lost a 10-Year Battle with Tesla, Pulling the Plug on a Long Line of EVs: https://www.forbes.com/sites/brookecrothers/2023/07/09/gm-killed-its-electric-cars-and-lost-a-10-year-battle-with-tesla/

    • Westlaw: https://www.westlawinternational.com/

    • What Is an Economic Moat? Why Warren Buffett Says It Matters for Investors: https://finance.yahoo.com/news/economic-moat-why-warren-buffett-160046125.html

    • Salomon Brothers: https://en.wikipedia.org/wiki/Salomon_Brothers

    • US Airways: https://en.wikipedia.org/wiki/US_Airways

    • Four Seasons: https://www.fourseasons.com/

    • Michael Dell on LinkedIn: https://www.linkedin.com/in/mdell/

    • Bill Gates on LinkedIn: https://www.linkedin.com/in/williamhgates/

    • Mandarin Oriental: https://www.mandarinoriental.com/en/

    • Continental Lite: https://en.wikipedia.org/wiki/Continental_Lite

    • Ted (airline): https://en.wikipedia.org/wiki/Ted_(airline)

    • Case Study: Oil of Olay: https://www.studocu.com/es/document/universidad-de-murcia/estrategia-de-marketing/case-study-old-of-olay/95079369

    • AG Lafley on LinkedIn: https://www.linkedin.com/in/ag-lafley-2381b3201/

    • Jack Bogle: https://en.wikipedia.org/wiki/John_C._Bogle

    • Seven Ways Windows 95 Changed the World: https://www.forbes.com/sites/ianmorris/2015/08/24/windows-95-changed-the-world/

    • Where to Start with Strategy? Focus on Betterment: https://rogermartin.medium.com/where-to-start-with-strategy-bae40506304c

    • Brick by brick: The man who rebuilt the house of Lego shares his leadership secrets: https://www.washingtonpost.com/news/on-leadership/wp/2016/12/08/brick-by-brick-the-man-who-rebuilt-the-house-of-lego-shares-his-leadership-secrets/

    A New Way to Think: Your Guide to Superior Management Effectiveness: https://www.amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X/

    Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X

    The Design of Business: Why Design Thinking Is the Next Competitive Advantage: https://www.amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807

    The Opposable Mind: How Successful Leaders Win Through Integrative Thinking: https://www.amazon.com/Opposable-Mind-Successful-Integrative-Thinking/dp/1422118924

    When More Is Not Better: Overcoming America’s Obsession with Economic Efficiency: https://www.amazon.com/When-More-Not-Better-Overcoming/dp/1647820065

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



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    What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

    What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

    Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. He champions thinking from first principles and using human psychology—what he calls “thinking psycho-logically”—over mere logic. In our conversation, we cover:

    • Why good products don’t always succeed, and bad ones don’t necessarily fail

    • Why less functionality can sometimes be more valuable

    • The importance of fame in building successful brands

    • The importance of timing in product success

    • The concept of “most advanced, yet acceptable”

    • Why metrics-driven workplaces can be demotivating

    • Lots of real-world case studies

    • Much more

    Note: We encountered some technical difficulties that led to less than ideal video quality for this episode, but the lessons from this conversation made it impossible for me to not publish it anyway. Thanks for your understanding and for bearing with the less-than-ideal video quality. 

    Brought to you by:

    Pendo—The only all-in-one product experience platform for any type of application

    Cycle—Your feedback hub, on autopilot

    Coda—The all-in-one collaborative workspace

    Find the transcript at: https://www.lennysnewsletter.com/p/what-most-people-miss-about-marketing

    Where to find Rory Sutherland:

    • X: https://x.com/rorysutherland

    • LinkedIn: https://www.linkedin.com/in/rorysutherland

    • Book: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Rory’s background

    (02:37) The success and failure of products

    (04:08) Why the urge to appear serious can be a disaster in marketing

    (08:05) The role of distinctiveness in product design

    (12:29) The MAYA principle

    (15:50) How thinking irrationally can be advantageous

    (17:40) The fault of multiple-choice tests

    (21:31) Companies that have successfully implemented out-of-the-box thinking

    (30:31) “Psycho-logical” thinking

    (31:45) The hare and the dog metaphor

    (38:51) Marketing’s crucial role in product adoption

    (49:21) The quirks of Google Glass

    (55:44) Survivorship bias

    (56:09) Balancing rational ideas with irrational ideas

    (01:06:19) The rise and fall of tech innovations

    (01:09:54) Consistency, distinctiveness, and clarity

    (01:21:12) Considering psychological, technological, and economic factors in parallel

    (01:23:35) Where to find Rory

    Referenced:

    • Google Glass: https://en.wikipedia.org/wiki/Google_Glass

    • Meta Portal TV: https://www.meta.com/portal/products/portal-tv/

    • Rory’s quote in a LinkedIn post: https://www.linkedin.com/posts/brad-jackson-04766642_the-urge-to-appear-serious-is-a-disaster-activity-7093497742710210560-1LYN/

    • The MAYA Principle: Design for the Future, but Balance It with Your Users’ Present: https://www.interaction-design.org/literature/article/design-for-the-future-but-balance-it-with-your-users-present

    • Ogilvy: https://www.ogilvy.com/

    • MCI: https://www.mci.world/

    • Veuve Clicquot: https://en.wikipedia.org/wiki/Veuve_Clicquot

    • Why do the French call the British ‘the roast beefs’?: http://news.bbc.co.uk/2/hi/2913151.stm

    The Killing on Hulu: https://www.hulu.com/series/the-killing-f5da5c2d-4626-4ba9-bcf3-ff5f891771fb

    • Original The Killing on BBC: https://www.bbc.co.uk/programmes/b017h7m1

    • The Mandarin Oriental, Hong Kong: https://www.mandarinoriental.com/en/hong-kong/victoria-harbour

    • SAT: https://satsuite.collegeboard.org/sat

    • The Widening Racial Scoring Gap on the SAT College Admissions Test: https://www.jbhe.com/features/49_college_admissions-test.html

    • What is the age of the captain?: https://www.icopilots.com/what-is-the-age-of-the-captain/

    • Octopus Energy: https://octopus.energy/

    • Kraken: https://octopusenergy.group/kraken-technologies

    • Toby Shannan: https://theorg.com/org/shopify/org-chart/toby-shannan

    • Dunbar’s number: Why we can only maintain 150 relationships: https://www.bbc.com/future/article/20191001-dunbars-number-why-we-can-only-maintain-150-relationships

    • AO: https://ao.com/

    • Zappos: https://www.zappos.com/

    • Joe Cano on LinkedIn: https://www.linkedin.com/in/joeycano/

    • John Ralston Saul’s website: https://www.johnralstonsaul.com/

    Voltaire’s Bastards: The Dictatorship of Reason in the West: https://www.amazon.com/Voltaires-Bastards-Dictatorship-Reason-West/dp/0679748199

    • Psycho-Logic: Why Too Much Logic Deters Magic: https://coffeeandjunk.com/psycho-logic/

    • Herbert Simon’s Decision-Making Approach: https://bura.brunel.ac.uk/bitstream/2438/4995/1/Fulltext.pdf

    • Robert Trivers’s website: https://roberttrivers.com/Welcome.html

    • Crazy Ivan: https://jollycontrarian.com/index.php?title=Crazy_Ivan

    • The Joys of Being a Late Tech Adopter: https://www.nytimes.com/2019/08/28/technology/personaltech/joys-late-tech-adopter.html

    • Jean-Claude Van Damme: https://en.wikipedia.org/wiki/Jean-Claude_Van_Damme

    • Tim Berners-Lee: https://en.wikipedia.org/wiki/Tim_Berners-Lee

    • Edward Jenner and the history of smallpox and vaccination: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1200696/

    • The real story behind penicillin: https://www.pbs.org/newshour/health/the-real-story-behind-the-worlds-first-antibiotic

    • What Are Japanese Toilets?: https://www.bigbathroomshop.co.uk/info/blog/japanese-toilets/

    • reMarkable: https://remarkable.com/

    • Chumby: https://en.wikipedia.org/wiki/Chumby

    • Survivorship bias: https://en.wikipedia.org/wiki/Survivorship_bias

    • Jony Ive: https://en.wikipedia.org/wiki/Jony_Ive

    • Marc Newson’s website: https://marc-newson.com/

    • Designing Men: https://www.vanityfair.com/news/business/2013/11/jony-ive-marc-newson-design-auction

    • Qantas A330: https://marc-newson.com/qantas-a330/

    • Herodotus: https://en.wikipedia.org/wiki/Herodotus

    • Big Decision? Consider It Both Drunk and Sober: https://www.forbes.com/sites/chunkamui/2016/03/22/wine-and-sleep-make-for-better-decisions/?sh=5c97fdc524b1

    • How Henry Ford and Thomas Edison killed the electric car: https://www.speakev.com/threads/how-henry-ford-and-thomas-edison-killed-the-electric-car.4270/

    • Watch Jay Leno get nostalgic and swoon over this 1909 EV: https://thenextweb.com/news/jay-leno-talk-about-electric-car-1909-baker

    Jay Leno’s Garage: https://www.youtube.com/@jaylenosgarage

    • Nudgestock: https://nudgestock.com/

    • Akio Morita: https://en.wikipedia.org/wiki/Akio_Morita

    • Don Norman on LinkedIn: https://www.linkedin.com/in/donnorman/

    • What Makes Tesla’s Business Model Different: https://www.investopedia.com/articles/active-trading/072115/what-makes-teslas-business-model-different.asp

    • Monica Lewinsky on X: https://x.com/MonicaLewinsky

    Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains: azon.com/Blindsight-Mostly-Hidden-Marketing-Reshapes-ebook/dp/B07ZKZ5DWF

    Branding That Means Business: https://www.amazon.com/Branding-that-Means-Business-Economist-ebook/dp/B09QBCCH9N

    • PwC: https://www.pwc.com

    • Ryanair: https://www.ryanair.com

    • British Airways: https://www.britishairways.com/

    • Wrigley’s began as a soap business: know when to pivot: https://theamericangenius.com/entrepreneur/wrigleys-began-as-soap-know-when-to-pivot/

    Transport for Humans: https://www.amazon.com/Transport-Humans-Perspectives-Pete-Dyson/dp/1913019357

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

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    How to build trust and grow as a product leader | Fareed Mosavat (Reforge, Slack, Instacart, Zynga, Pixar)

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    Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-build-trust-and-grow-as-a-product-leader-fareed-mosavat-reforge-slack-instacart-zynga-pixar/#transcript

    Where to find Fareed Mosavat:

    • Twitter: https://twitter.com/far33d

    • LinkedIn: https://www.linkedin.com/in/fareed/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • Twitter: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    Thank you to our wonderful sponsors for making this episode possible:

    • Coda: http://coda.io/lenny

    • Amplitude: https://amplitude.com/

    • Vanta: https://vanta.com/lenny

    Referenced:

    • Naval Ravikant’s Twitter thread about specific knowledge: https://twitter.com/naval/status/1002104865919664128

    • Merci Grace on Lenny’s podcast: https://www.lennyspodcast.com/merci-grace-ex-head-of-growth-at-slack-on-plg-interviewing-storytelling-building-a-diverse-team-hiring-salespeople-building-a-growth-team-and-much-more/

    • “Crossing the Canyon: Product Manager to Product Leader,” by Fareed Mosavat and Casey Winters: https://www.reforge.com/blog/crossing-the-canyon-product-manager-to-product-leader

    • Casey Winters on Lenny’s podcast: https://www.podpage.com/lennys-podcast/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/

    • Reforge: https://www.reforge.com/

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    (11:57) The scale of Reforge at this time

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    (36:43) The manager death spiral and how to avoid it

    (40:43) The four types of product work

    (44:13) Moving from IC to product manager 

    (47:15) How to ask for the proper resources

    (50:00) The trend of senior PMs diversifying into advising, teaching, and angel investing

    (57:20) The downsides of being your own boss

    (01:00:45) Advice for breaking into advising

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.



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    The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft

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    Find the full transcript here: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/#transcript

    Where to find Shishir Mehrotra:

    • Twitter: https://twitter.com/shishirmehrotra

    • LinkedIn: https://www.linkedin.com/in/shishirmehrotra/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • Twitter: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    Thank you to our wonderful sponsors for making this episode possible:

    • Coda: http://coda.io/lenny

    • Flatfile: https://www.flatfile.com/lenny

    • Eppo: https://www.geteppo.com/Referenced:

    • The Rituals of Great Teams Braintrust: https://coda.io/@shishir/join-the-rituals-of-great-teams-braintrust

    • Bing Gordon: https://www.kleinerperkins.com/people/bing-gordon/

    Switch by Chip Heath and Dan Heath: https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752

    • PSHE diagram: https://coda.io/@shishir/pshe

    Understanding Comics by Scott McCloud: https://www.amazon.com/Understanding-Comics-Invisible-Scott-McCloud/dp/1627652736

    Only Murders in the Building: https://www.hulu.com/series/only-murders-in-the-building-ef31c7e1-cd0f-4e07-848d-1cbfedb50ddf

    WandaVision: https://en.wikipedia.org/wiki/WandaVision

    • Fidji Simo: https://twitter.com/fidjissimo

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    • Reid Hoffman: https://twitter.com/reidhoffman?

    • Mamoon Hamid: https://twitter.com/mamoonha

    • Quentin Clark: https://twitter.com/quentinclark

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    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

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