Podcast Summary
From introverted child to marketing genius helping 1,000 women build $1,000,000 businesses: Embrace your unique strengths, stay true to yourself, and align with supportive brands to make a significant impact.
Despite our past experiences or perceived limitations, we all have the potential to make a significant impact. Nikki Nash, a marketing genius and motivational speaker, shares her journey from being a shy and introverted child to building a mission to help 1,000 women build $1,000,000 businesses by 2030. She emphasizes the importance of staying true to oneself and aligning with supportive brands, like Athletic Greens, to help fuel our growth. As Jennifer Wallace, the host of the illuminated podcast, puts it, "We're all in this together, and we all have magic to share." So, let's embrace our unique strengths and join forces to make a difference in the world.
Unexpected opportunities come through connections and intuition: Be open to unexpected opportunities, trust your intuition, and follow your gut feelings to make the most of life's surprises
Sometimes, opportunities in life come to us through unexpected channels, and it's important to be open and receptive to them. The speaker's career in marketing was shaped by a series of connections and recommendations from friends, family, and even strangers. She also emphasized the importance of trusting her intuition and following her gut feelings, even in small decisions. The universe, she believes, puts opportunities in front of us, and it's up to us to recognize them and take action. Her mother, who also had a strong intuition but didn't always follow it, served as an inspiration for the speaker to trust her instincts more consciously. The little whispers and gut feelings may seem insignificant, but they can lead to meaningful opportunities and experiences. The speaker encourages us to be open to these moments and trust ourselves to make the right decisions.
Trust your intuition in marketing: Marketers should trust their gut and intuition when creating a marketing plan, even if it means deviating from the suggested path, as long as it aligns with values, strengths, and comfort level.
Intuition plays a significant role in guiding people, including in marketing. Intuition can lead us to make unexpected but right decisions, as shared in the story of going left or right. When creating a marketing plan, it's essential to trust your gut and intuition, even if it means deviating from the suggested path. The marketing plan should align with your values, strengths, and how you want to spend your time. Fear of visibility might be a barrier to growing and marketing, but it's crucial to listen to your intuition and push yourself to expand comfortably rather than forcing yourself into a strategy that feels wrong. Marketing requires both art and science, and the art is trusting your intuition to make the best decisions for your unique situation.
Marketing is like dating, but focusing on the right people matters: Overcome fear of negative feedback and past experiences to connect with those who resonate with your message and make a positive impact.
Being visible and marketing oneself can be scary due to potential negative feedback or past experiences. However, it's important to remember that being visible is not about the marketer, but rather about helping those who need to hear their message or story. Fear of negative feedback or past experiences can keep one from achieving their goals and helping others. As the speaker mentioned, marketing is like dating, and both can be scary. But, it's essential to remember that we're dealing with other human beings, and everyone has unique perspectives and preferences. By focusing on the people who connect with us and resonate with our message, we can overcome our fears and make a positive impact on their lives.
Identify target audience and focus efforts: Target specific demographics and build meaningful relationships for effective marketing and closing the gender revenue gap
Effective marketing, like successful dating, requires targeted effort and authentic connection. Swiping yes to everyone or casting a wide net may seem appealing, but it often leads to wasted time and energy. Instead, identify your target audience, figure out where they are, and focus your efforts on engaging with them. Use all stages of the marketing process, from initial attraction to closing the sale, to build meaningful relationships. And while it's important to be inclusive, focusing on specific demographics, like women, can lead to greater success in closing the gender revenue gap. The shift towards women finding their voices and demanding equality is creating a new landscape for entrepreneurship, and closing this gap is a necessary and beautiful movement.
Finding Clarity as a Women Entrepreneur: Identify your impact, passions, and problem-solving abilities to clarify messaging as a women entrepreneur.
Women entrepreneurs have been growing in number despite making less on average. The pandemic has led to a surge in women starting businesses, often due to job loss or a desire for fulfillment. However, finding clarity in one's message as a woman entrepreneur can be challenging due to shared experiences and threads of discrimination. To find message clarity, it's essential to identify what impact you want to make in the world and what you want to be known for. This can be achieved by visualizing your ideal world, focusing on your passions, and identifying the problem you're truly solving. By honing in on your core mission, your messaging will become clearer and more effective.
Focus on helping others: Authenticity and passion in making a difference can attract dream clients, regardless of the product or service offered.
When marketing yourself or your business, focusing on the message and how it can help others, rather than yourself, can lead to greater alignment and impact. Nicki Nash, in the discussion, emphasized the importance of being in service to others and evaluating the impact of the message over personal appearance or discomfort. She also highlighted that entrepreneurs who make a transformative impact on others, regardless of the product or service they offer, are often the ones who resonate with her. In essence, the goal should be to attract dream clients by being authentic and passionate about the difference you can make in their lives. It's not about the million-dollar sale or personal gain, but rather the service you provide and the lives you touch.
Be true to yourself and understand your unique energy and message: Understanding who you are and what you stand for is crucial for attracting the right audience. Being true to yourself and showing up as you are will help attract soulmate clients or customers.
Being true to yourself and understanding your unique energy and message is crucial for attracting the right audience for your business. According to the speaker, it's essential to know what you stand for, what you like, and what you're comfortable with, as these aspects will come up when marketing yourself. People will either resonate with your message or not, and trying to be someone other than yourself could lead to attracting the wrong audience or coming across as inauthentic. The speaker emphasizes that your vibe attracts your tribe and encourages entrepreneurs to find their clarity on who they are and what they stand for, regardless of their level in business. While there are techniques and tools to help clarify this, ultimately, people will vibe with you or not, and showing up as yourself is the key to attracting soulmate clients or customers.
Discover unique aspects of yourself as defining features of your brand: Embrace your authentic self to build a successful brand, challenge limiting beliefs, and focus on growth.
Authenticity is key in building a successful business or personal brand. When starting out, it's common to focus on one-on-one interactions, but as you grow, one-to-many communication becomes essential. Through this process, you may discover unique aspects of yourself that resonate with others. These unexpected elements can become defining features of your brand. Additionally, limiting beliefs and mindset can hinder growth. It's essential to challenge these thoughts and consider their validity. The beliefs we hold are not set in stone, and they can change as we evolve. Remember, we create much of what we perceive as reality, so it's crucial to question the truth of our thoughts and focus on what serves our growth. Embrace your authentic self, and your audience will respond positively.
Fear of rejection and comparison can hold us back: Embrace your unique perspective, focus on your target audience, and trust the process to overcome fear and share your message with the world.
Fear of rejection and comparison can hold us back from sharing our unique message with the world. The speaker shares her personal experience of letting fear dictate her actions, leading to procrastination and missed opportunities. However, she encourages us to remember that everyone has a unique perspective and energy to offer, and there is an audience out there that needs to hear it. The speaker also emphasizes the importance of focusing on our target audience and not getting distracted by haters or those who don't resonate with us. Lastly, she encourages us to embrace our magic and trust that there is a place for us in the world, no matter how many others may be doing similar things. The speaker's own experiences of writing a book and creating a business demonstrate the importance of staying true to ourselves and trusting the process.
Clarify message, identify audience, create compelling offer: Successfully package your business by defining your unique value proposition, identifying your target audience, and creating a compelling offer to attract and retain customers.
Building a successful business involves packaging your unique value proposition, promoting it effectively to the right audience, and delivering a high-quality product or service that keeps customers coming back for more. The first section of the book, "Package," helps entrepreneurs clarify their message, identify their audience, and create a compelling offer. The second section, "Promote," focuses on getting the word out to potential customers and building a loyal community. The third section, "Deliver," emphasizes the importance of delivering a product or service that keeps customers coming back and referring new business. The speaker also mentioned her experience starting a podcast, Market Your Genius, which began as a solo endeavor but has since grown to include interviews with experts in various industries. She emphasized the importance of marketing the show to her target audience of women, but welcoming guests of all genders. The speaker also shared that she offers several ways to work with her, including a membership community and a mastermind program for those looking to grow their brand. She has a team to help support her efforts, but primarily delivers the content herself.
Starting a Business with a Membership Program: Starting a business with a membership program instead of one-on-one coaching can accelerate growth by providing resources and expert guidance for each stage.
Creating and growing a business involves various stages and requires different levels of support. Nick Kusmich, a successful entrepreneur, shares his experience of starting with a membership program instead of one-on-one coaching, which he found more aligned with his passion for teaching and training. His Genius Profit Society membership offers two packages: one for those starting out and another for those ready to focus on brand building and expanding their reach through speaking, writing, and podcasting. The program is designed to support members throughout their journey, providing resources and expert guidance for each stage. Starting with a membership or any one product or offering can help accelerate the path to business growth.
Exploring Entrepreneurship: Fun, Failure, and Growth: Entrepreneurship involves trial and error, but with the right attitude and approach, it can lead to exciting discoveries and successful outcomes.
Running a business requires persistence, patience, and a willingness to experiment and learn from failures. Originally intended as a physical workcation, the concept has evolved into a virtual one where the focus is on having fun and being a "mad scientist" in the pursuit of business growth. The speaker emphasizes the importance of having a clear strategy and staying committed to it, even when results don't immediately materialize. She also shares her perspective on embracing failure as a necessary part of the process and encourages a mindset of curiosity and learning. In summary, the key takeaway is that entrepreneurship involves a lot of trial and error, but with the right attitude and approach, it can lead to exciting discoveries and successful outcomes.
Using enrollment periods for focused marketing and growth: Business owners can use enrollment periods for effective marketing and a more impactful experience for all involved. Potential participants may use it as a sign to wait for the right timing.
Opening and closing enrollment for a program or opportunity can be a strategic move for both the business owner and potential participants. For the business owner, it allows for focused marketing efforts and a more impactful experience for all involved. For potential participants, it may serve as a sign from the universe that the timing isn't right for them to join. Nikki, a marketing expert, shared her personal experience of using enrollment periods and turning rejections into opportunities for growth. She also introduced her new quiz, designed to help individuals determine their next steps in their business journey. Overall, Nikki's approach to marketing and business growth is about finding alignment, following one's passion, and embracing the fun in the process. To learn more and take the quiz, visit nextstepquiz.com.
An inspiring conversation with Nikki: Listen to Nikki's interview on the Illuminated podcast for a vibrant and inspiring conversation about community, connection, and personal growth. Engage with Jennifer and her guests to continue the co-creation of meaningful connections.
Listening to Nikki's interview on the Illuminated podcast was an energizing and magical experience. Jennifer was thrilled to have Nikki as a guest and expressed her gratitude for the connection they were able to make. She encourages listeners to check out Nikki's work through her book, podcast, and social media links. Jennifer emphasizes the importance of community and connection in the Illuminated podcast and invites listeners to engage with her and her guests. She shares her qualifications and passion for learning and teaching, and expresses her gratitude for the opportunity to share her knowledge with her audience. To sum up, the interview with Nikki was a vibrant and inspiring conversation that left Jennifer feeling grateful and energized, and she encourages listeners to engage with her and her guests to continue the co-creation of meaningful connections.
