eCommerce Nurse Podcast

In this episode we talk about automation and how it can help your business become more efficient, saving time and resource if applied correctly.

We have a special guest Will Christensen, co-founder and CEO of DataAutomation, a software company that automates data-heavy processes and builds custom integrations to other products and services. Will enjoys tinkering with cutting-edge technology, apps, and systems, and gets a kick out of creating innovative solutions to both common and unusual problems.  

In this episode we talk about influencer marketing and if implemented correctly, how it can help grow your online business.

We have two special guests Steph Bennett, Managing Director and Rhian Robinson, Senior Account Director of Battenhall, the multi-award winning communications agency for the new social media age. Steph has over 15 years experience working in marketing and communications, executing digital strategies for industry leading brands. Rhian has 9 years experience in Marketing, PR and social media, both in-house and agency-side. She works with B2B and B2C brands, and is a specialist in influencer marketing, overseeing influencer activation at Battenhall. 

In this episode we talk about finding the right fulfillment solution for your online business.

We have a special guest Florian Herold, founder of Greenleaves, a fourth-party logistics provider, who builds optimal fulfillment solutions for businesses both B2B and B2C. With years of experience in logistics and supply chain management, Florian spent over 3 years working for Amazon in Germany within their external fulfillment department working with third party providers to support Amazon’s EU supply chain. 

In this episode we talk about how to grow your brand outside of Amazon.

We have a special guest Chris Meade, the co-founder of CROSSNET, the world's first four-way volleyball game. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at Walmart, Target, DICKS, Academy Sports, Amazon, and 20+ other retailers. 

In this episode, we talk about selling on Amazon in Japan and how this is less daunting than sellers are led to believe.

We have a special guest John Cant, an eCommerce specialist in the Japanese market and co-founder of Rising Sun Commerce, an Amazon focused agency in the UK and Japan. John spent 5 years living in Japan and has worked in eCommerce since 2012. He then set up Rising Sun Commerce in 2016 with his business partner Neil Curtis, who wanted to focus on growing his own private label on Amazon.

In this episode, we talk about selling on Walmart.com and why this should be at the top of a sellers list of marketplaces to sell on.

We have two special guests from Brand3P, Ping Hao, the CEO and Co-founder Burke White.  Brand3P is an ecommerce strategic advisory company who works with businesses looking to sell on Walmart marketplace among other channels. 

Ping was a founding member of Walmart marketplace for over 3 years where she led an international seller team to grow the program to what it is today. She has been leading product innovation, market acceleration and consumer adoption for over 20 years.  

Burke also a member of the Walmart marketplace team, led Partner Success launching brands of all sizes on Walmart.com. Burke has a deep background in retail, helping brands and retailers transition from wholesale to the digital ecommerce model. 

In this episode we talk about listing translations and the importance of translating product listings the Amazon way to increase traffic, conversion and ultimately sales.

We have a special guest Jana Krekic, the founder of YLT Translations, an Amazon focused translation agency who manage listing optimisation translations across 7 marketplaces including Germany, Italy, Spain, France, the UK,  Japan and Mexico. Jana has an extensive knowledge of languages covering Norwegian, Danish, German and English and has a strong understanding of how to translate for the Amazon platform.

In this episode we talk about crowdfunding and how innovators and entrepreneurs can raise capital to launch their latest business idea.

We have a special guest Graham Ripple, an entrepreneur and strategy and crowdfunding consultant who is here to share his valuable insights and experience.

In this episode we talk about about Germany and how to develop your Amazon business to appeal to the German market.

We have a special guest Ronny Marx, the founder of the Amazon agency ‘intomarkets’ and organizer as well as moderator of the biggest German marketplace conference ‘merchantday’. These days he attends nearly every important conference as a keynote speaker in the German market. Ronny has worked in the e-commerce field for over 12 years in several positions such as art director, senior marketing consultant, team lead and startup founder. 

Ronny was one of the first ‘pioneers’ who significantly influenced the professional Amazon and private label business in Germany. Furthermore, he wrote one of the first German books about Amazon Marketing (title “Amazon SEO Code”) and published the first German speaking video learning course about Amazon SEO in 2015. With his agency in Hamburg, which consists of 20 employees, he primarily supports and advises large sellers and vendors in Germany and Europe on how they can improve their own brand presentation and sustainably increase sales with targeted marketing and effective product optimization.

In this episode we talk about international selling and the hidden costs when managing cross-border payments. With companies like Amazon making it easier for businesses to sell internationally, more businesses are trading at a global level. Whilst the sales potential is attractive, the costs involved when managing overseas payments are often missed. 

We have a special guest Aaron Rossi, from Payoneer a cross-border payments platform that empowers businesses, online sellers and freelancers to pay and get paid globally as easily as they do locally. Aaron has spent the last 6 years working within financial services focused on helping the thousands of small businesses take advantage of platforms such as Amazon to create global businesses. 

In this episode we talk about the importance of retail brands having a social media presence in today’s world. Can a retail brand really reach its true potential by solely selling on for example Amazon or do they need to have a social media presence to maximise their potential in the online world.

We have a special guest Steph Bennett. Steph is a social media guru and a very good friend of mine. As the Director of Battenhall, an award winning marketing communications agency,  and with over 15 years working in marketing, Steph brings a wealth of experience working with industry leading brands when it comes to digital communications.

Find Steph @stephsbubble on Instagram and Twitter.

In this episode we talk about the growing private labels on Amazon and whether big brands are at risk of losing market share to these newly evolving brands.

We have a special guest Travis Rudolph. Travis is the founder of Trek Strategy which is a strategy consulting firm that helps manufacturers transition their existing businesses into the eCommerce channel.  Travis has a passion for brands, retail, and an unparalleled expertise of how Amazon works and what makes them tick. He has spent over 20 years in retail, working for industry leading brands Netgear and Nestle.

In this episode we talk about Amazon Europe and why sellers and vendors need to treat each marketplace differently and not apply a blanket approach to all European countries.

We have a special guest Jérôme de Guigné, founder of The Great Wall, an Amazon focused agency based in Europe. Jérôme comes with 20 years of sales, eCommerce, and international distribution experience in Europe, Asia, and North America. 

Remote working in the online and digital world has become a norm and more businesses are outsourcing jobs to freelancers and agencies. Years ago, businesses were more nervous to outsource with the fear of losing control and not being able to watch over their team. Times have changed, but what created this shift in dynamics for outsourcing to become widely accepted across businesses of all sizes?

Our guest speaker Connor Gillivan founder and Chief Marketing Officer of FreeeUp.com tells us why and gives us some useful tips on how to successfully outsource to freelancers and agencies.

Amazon customer reviews, we all read them and they definitely can influence our buying decision. All brands want them on their products, but the days of where you were able to incentivize customers to write reviews has gone and it is getting tough to generate customer reviews ‘The Amazon way’. The question is, how can brands solicit customer reviews without risking their selling privileges on Amazon?

Liz Fickenscher Industry Liaison for eComEngine (aka FeedbackFive) gives some tips on how to solicit reviews the correct way to avoid the dreaded account suspension.

Many sellers and vendors have had a go at Amazon Advertising. They’ve set up basic ads and managed to generate some sales. Although, often at a much higher cost than planned. They get a taste for the potential sales Amazon advertising can bring, but how do they take those campaigns to the next level?

Mark Pettit, founder of Skye High Media who worked within Amazon's Advertising division for 3 years is here to share his experience on getting brands to the next level.