Gina is a long-time operator and advisor in the consumer industry. 

She started her career in Email and Content Management and has since emerged as one of the industry’s most pronounced thought leaders on all things customer experience and retention. 

5 years ago, she and her co-founder, Pierson Krass, set out to start a different kind of agency. 

Lunar Solar Group was built on the idea that technology empowers e-commerce brands to scale. 

Gina has worked on launching and scaling brands like Olipop, Super Coffee, Lemon Perfect, and many other leading e-commerce brands that you all know and love. 

Most recently, Gina co-founded Stay Ai which is the subscription platform for modern e-commerce brands where she currently operates the company’s CEO.

In This Conversation We Discuss: 

• [00:00] Intro
• [00:54] What is Stay Ai and what does it solve?
• [02:07] How Gina became passionate about subscriptions
• [03:59] Lunar Solar Group: Clients, solutions, evolution
• [05:18] Building and selling KnoCommerce
• [07:50] From an agency to building an app
• [09:42] Where Stay Ai came from
• [11:54] Acquiring Retention Engine
• [15:21] The advantage of being specific in your outcome
• [15:55] Always have an exit strategy
• [17:04] No one has gone public in the Shopify ecosystem
• [17:37] The sign of a mature entrepreneur
• [18:40] The 3 things that make Stay Ai unique
• [21:40] Subscription tips and tricks
• [22:49] Where to support Stay Ai

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Gina linkedin.com/in/ginaperrelli
• Providing revolutionary subscription management software stay.ai
• Providing Ecommerce and digital marketing services that drive transformational growth for our clients lunarsolargroup.com
• The customer survey platform built for Ecommerce brands /knocommerce.com

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Adam Robinson is the CEO and founder of Retention.com, an industry-leading Shopify Ecommerce solution for increasing cart abandonment revenue.

Adam bootstrapped Retention.com to 14M ARR with 6 people in 2.5 years, and is on the road to reaching 50M ARR by 2024. 

Retention.com delivers innovative customer growth solutions for e-commerce brands to monetize their first-party audience, successfully generating over $1bn in retail sales for Shopify stores since its inception in early 2020. 

Before starting Retention.com, Adam founded, bootstrapped and sold Robly Email Marketing, a marketing automation SaaS, for 8 figures to private equity in 2021. 

Adam is on a mission to support startup founders by sharing lessons learned from his entrepreneurial journey through his weekly podcast “10 years in the Making”, and posts content twice-daily on LinkedIn. 

When he’s not busy building a unicorn startup in public, he’s spending time with his wife, Helen, newborn daughter, Emma, and dog Bonnie in Austin, TX.

To learn more, visit: http://honestecommerce.co

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Watch the video episode to see what Adam is sharing on his screen
• Connect with Adam linkedin.com/in/retentionadam
• Shoot Adam an email if you have questions adam@retention.com
• Follow Adam on Twitter @retentionadam
• Quickly and easily grow your email list and boost your shopping cart abandonment revenue with retention marketing solutions retention.com

117 - This week Vira’s joined by our special guest, Flowium Client Services Director & Email Marketing Specialist, Cassidy Paulus, to discuss 5 Abandoned Cart mistakes. 

Research suggests that between 47 and 72 percent of consumers experience checkout friction while shopping on mobile and abandon the purchasing process. But that doesn’t mean you have to admit defeat. The good news is, even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening, and email marketing is your secret weapon.

Listen to the episode and learn how to avoid Abandoned Cart mistakes.

Get our Black Friday Cyber Monday & Holiday Email Marketing Guide for free! 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

This week I talked about personalizing your cart abandonment strategy based on data points like cart total and purchase history. 

Here are the main takeaways of the week. 

• Split messages based on cart total and/or their purchase history. This allows you to customize messages for those over and under your free shipping threshold — or AOV if there is no threshold — and communicate to each customer differently based on their shopping history. 
• Be sure to focus on addressing general obstacles to conversion, but also specific ones based on the cart or purchase history data.
• Adapt your discount strategy accordingly. Are they over or under a free shipping threshold? Are they a loyal customer? And how might these answers impact your discount strategy?  
• Based on the splits, determine if you should change how many messages you send to each group. Loyal customers may only need one email and SMS, while first-time shoppers may need all three to convert.

Optimizing your messages to increase cart recovery rate will help you achieve incremental growth with your email program — and ultimately make you more money.

I hope you were able to find something in this week’s tips that will help you increase your sales. 

I’d love to see your refreshed cart abandonment messages, so be sure to share them with me on Twitter or linkedin, or tell me your brand name and I’ll go abandon a cart myself. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

Yesterday I talked about splitting your messages based on purchase history. Today, I want to discuss how this type of split can impact your send and discount strategy

Let’s look again at those brand-new customers. Because they’re new, and acquisition is so important, you may even want to alter your discount strategy. Remember, you’ve likely already spent money to acquire this customer. 

For this reason, you might choose to move the discount to the very first message to try to seal the deal right away. Make them work hard to say “no.”

Personally, I would still keep it later in the series and really look to optimize your messages for conversion, but this may entirely depend on the type of products you sell and how difficult it is to acquire new customers.

How many messages do they need? Well, I’d throw the kitchen sink at ‘em and send them all three, including an SMS if they opted into receiving texts.

For loyal customers, do they need three or four messages and deep discounts? Probably not. Loyal customers may only need one email and an SMS reminder. However, if you do offer discounts to everyone else, don’t take these customers for granted. 

Maybe offer them either a slightly deeper discount or one without a minimum spend — chances are they’ll probably spend well above it anyway. And if you do, you can recognize them in your message as a valued customer and let them know the no-minimum or slightly larger discount is your little way of saying thanks.

You can fill in the remaining customer tiers to match your business. First-time returning customers — maybe they get a discount in the first message but with a minimum spend, and receive two emails and one SMS.  

The trick is to send as many messages and smart incentives to people as is needed to recapture lost carts while keeping profits as high as possible. 

As you can see, the options are really limitless — especially if you choose to combine these splits with the cart total splits. Think about what makes the most sense for your business, and make it happen one split at a time.  

Again, if you want to start easy, create your splits and send the same message to each group. This will give you insight into how each performs and you can adjust your strategy from there. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

Yesterday we talked about ways to adjust your send and discount strategy based on cart total.  Today, I want to discuss another way to split your messages — either in tandem with the previous split or all by itself. 

Another way to use splits is by looking at the abandoners’ previous purchase history. Knowing this can be a big clue as to 

(1) whether they’re inclined to purchase and (2) how you want to approach them.

After all, it WOULD make sense to treat a loyal customer differently than a brand new customer, right?

Let’s look at this.

Take those brand new customers. These are the ones you spend so much money trying to acquire through paid activities.  Well, when you finally get them to the point of placing items in their cart, you want to close the deal. Otherwise, those acquisition costs go buh-buy.

By using an automation split to isolate these shoppers, you can focus on all of the things we’ve already mentioned that would likely matter to them, like promoting value-adds and using a sense of urgency. However, knowing they are new to your brand, you may want to double down on using social proof in your messages, satisfaction guarantees, and WHY they should feel comfortable doing business with your brand. 

You may also want to bring a bit more attention to your customer service contact info — such as live chat — or reinforce the speed of shipping. 

For loyal customers, you may not need all of this reinforcement — after all, they most likely know this and that’s why they’re coming back. You can probably go a little bit lighter on the social proof — unless it’s maybe around some new products — and keep the focus on your customer service and other product value-adds. 

You can fill in the remaining customer tiers to match your business. Returning customers looking to make their second purchase with you? … remind them of your shipping and return policies while continuing to reinforce your social proof — but maybe along with some product recommendations.   

As you can see, the options are really limitless — especially if you choose to combine these splits with the cart total splits. Think about what makes the most sense for your business, and make it happen one split at a time.  

Again, if you want to start easy, create your splits and send the same message to each group. This will give you insight into how each performs and you can adjust your strategy from there. 

Join me tomorrow where I’ll build upon this and discuss how these splits may impact your send and discount strategy. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

Yesterday we talked about message content when splitting your abandoned cart emails based on the shopper’s cart total. Today, I want to build upon that strategy and discuss how these splits can impact other elements of your series? 

On top of different message content based on cart total, think of the other aspects of your strategy that can be impacted, like discounts and the number of messages you send.

Let’s look at those shoppers under the $35 free shipping threshold. 

Knowing they have a low cart total, you may want to adapt your discount strategy, perhaps by including a minimum spend to qualify. This way, you can present the discount as 10% off AND free shipping on all orders above $50.

On top of the discount, knowing the cart total is so low, you may choose to send, say, only one email message and one SMS message. Or for those email-only customers, maybe two messages instead of three. 

After all, the chances of low cart total abandoners returning to complete their purchase are likely lower than those with higher totals.  

Of course, you may want to send them all three if you continue to retarget these same shoppers on search and social, as email is a much cheaper option.  But really, the option is all yours!

Now, let’s look at those over the threshold. For these shoppers, you can remove the minimum amount and just subtly remind them they also qualify for free shipping — keeping the message on-point to overcome their other purchase obstacles. 

Of course, you can try to entice these shoppers even further by offering a tiered discount. This could be 10% off 50, 15% off 75, and 20% off 100 — Pus free shipping :)     

When it comes to the number of messages you send in your series, the same principle applies to what I just spoke of. Because their carts are higher, you may choose to send three messages and two SMS to this group. 

But remember, you can use multiple splits, and because of this, you can opt to send a fourth message or additional SMS to the top tier of cart abandoners, knowing they may take a bit longer to complete their purchase.

You can see how one piece of data gives you the ability to customize your abandoned cart messages in a way that makes the most sense for your customers. 

So start splitting your messages, even if you send the same message to everyone. This way, you can see how the metrics between these two or more audiences convert before customizing your messages and splits further. 

Come back tomorrow because we are going to take splits to a whole new level. 

Thanks for tuning into this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

This week we continue our attention on abandoned cart messaging. Last week we talked about the basics, like message content and timing. This week I’ll discuss ways to further personalize these messages to not only improve the customer experience but increase the recovered revenue rate.  

Today, let’s discuss splitting your messages based on the cart total. Let’s say you're a brand that offers free shipping over $35. The messaging, and even incentive, you want to communicate to those under this threshold is likely different from those who abandoned a $200 cart. 

After all, the reason they abandoned is much likely different. 

Now, if you either don’t offer free shipping or always offer free shipping, consider using AOV as your threshold.   

For those under the threshold, I would prominently call out value-adds that likely matter to this shopper, like the fact they get free shipping if they reach the threshold. After all, most consumers today don’t want to pay for shipping, so our goal is to help them qualify for it. 

You can also add product recommendations — or even top-rated products — in your messages can help guide them toward increasing their cart total. Again, we are helping them reach a threshold. 

Now, for those over the threshold, you don’t need to prominently focus on free shipping — after all, that’s not why they abandoned their cart. 

Instead, you can focus your messages on overcoming potential obstacles to conversion for higher-priced carts, such as your return policies and satisfaction guarantees. Depending on your products, you may also want to add a layer of social proof to build confidence, such as those around product fit or quality.

And yes, you can split by more than one amount, creating an even better experience. For instance, you can create one path for those under the $35 threshold, 

another for those $35 to $74, 

and another for those $75 and above — again, adapting your messages to help guide the shopper toward a purchase.

One simple automation split based on a single data point and you can effectively create more personalized messaging and a better over customer experience. 

Join me tomorrow where I’ll build upon this and discuss how these splits may impact other elements of your abandoned cart series. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!

37 - This week’s episode is for you if you’re looking for ways to optimize your abandoned cart and make it work for your eCommerce business.

Learn more here: http://flowium.co/episode37

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

5 - In case you didn’t know, on average 75% (!!) of all online shoppers abandon their carts and never come back 😢

While often you can't do much to stop them, you have all the power to affect what happens after they abandon your cart.

In the episode, our hosts, Alissa and Vira, give away all their secrets and abandoned cart strategies they use for our clients at Flowium.

Podcast show notes available here: https://flowium.co/episode5

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Nicole - Modrec - Coaching Call Session 3 Part 1

This episode includes:

Live Workshop Details

Abandoned Cart Emails

How to write a good email that works

Statistics and results

Email samples

Facebook Ads Retargeting

Why some Facebook Ad Agency doesn't work

Interest Groups

Facebook Retargeting Live Tutorial

Perfect Audience



LIVE WORKSHOP LINK
PERFECT AUDIENCE LINK