content marketing strategies

Brooklin Nash, a renowned expert in content marketing, joins us on the podcast to share his insights on the future of content marketing, common mistakes to avoid, and creating engaging content in a saturated digital landscape.

Here's what you'll learn:

• Why focus on original research and deep insights in content marketing? Find out why it's crucial for success.
• Content marketing strategies for 2024 that Brooklin is most excited about.
• How to effectively resonate with your brand's audience and measure the success of your content marketing strategies.

And much more!

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Stewart Hillhouse, Head of Content at Mutiny. Stewart shares his key takeaways on content that converts: get comfortable with zero-click content, stop producing random acts of content, and build future pipelines by leveraging super fans.

HIGHLIGHT QUOTES

Zero-click content leads to more clicks - Stewart: "Giving away 80% of the content without a click actually gets your message across, makes you seem more interesting, and counterintuitively, actually leads to more clicks."

You can find out more about Stewart in the link below:

• LinkedIn: https://www.linkedin.com/in/stewarthillhouse/

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Stewart Hillhouse, Head of Content at Mutiny. His hot take is that over-indexing on conversion focused content actually decreases your conversion rates and makes it harder to prove the pipeline for content marketing. He shares his 3-step process in creating content: get insight from the audience, choose a repeatable and practical format, and string it together into a larger narrative.

HIGHLIGHT QUOTES

Content that’s focused LESS on conversion actually converts more - Stewart: "Content that isn't focused on driving a new meeting booked or a new free trial signup actually does a better job at turning readers into pipeline than those conversion-focused pieces."

You can find out more about Stewart in the link below:

• LinkedIn: https://www.linkedin.com/in/stewarthillhouse/

I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.

A big part of a successful relationship with outsourced help is the perfect creative brief.

In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done right the first time.

You can grab her template here: https://tinymarketing.me/brief

Show notes: https://tinymarketing.me/ep31

Submit a Question to be Answered on the pod! https://www.sarahnoelblock.com/ask-a-question

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable. 

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand.

Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. 

Timestamps:

4:10 Use Quizzes To Personalize Customer Purchases
6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.
7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost
9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up
11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website
13:23 Setup Your TIkTok Commerce Account
14:44 Dr Squatch Creates Limited Product Drops To Hype Up Exclusivity

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT SEAN AZARI:

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Are webinars going to decline as the country opens up? 

HELL NO. 

The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, Director of Marketing at Demio, is teaching us how to create engaging webinars that people want to attend. 

What will you learn? 

- How to turn your webinar attendees into participants 

- How small marketing teams can build a scalable webinar strategy that drives revenue 

- Why webinars aren't going away

Show notes and resources at: https://tinymarketing.me/ep-09

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

You can't win a race that you don't start running. You can't finish a race that you quit. You can't create results overnight. This is a game of consistent intentional action every single day. You can get it overnight. But here's the thing who cares, how long it takes. All you have to do is start. If you're going to run a race and you're going to commit to running the race, you got to put your shoes on, you got to tie them up and you gotta lace them. And then you gotta put one foot in front of the other and one foot in front of the other.

There is no perfect program. No perfect product. No perfect offer. No perfect launch. No perfect ad. No perfect email sequence. No perfect workout. No perfect meal. There is no perfect anything except the one that you decide to do that day. you have to commit every single day to starting every day that you wake up as a fresh day to start every day, that you are blessed with another breath that you are blessed with another day in this beautiful universe is a day that you get to start and you start by getting out of bed. You start by putting your best foot forward.

You cannot win a race that you don't start. there is no perfect plan, you just got to play the game. Think about it. Your job is to launch. Your job is to go to work out, to eat, write an email, to do a social post, to launch a product, to launch an ad campaign, to launch  thing, to do the thing that you must do to learn the lesson and the information needed to actually make it successful. Because if you don't start the race, you never figure out what's required to actually win it. 

Ever felt like an invincible race car until reality slammed the brakes? 

We all sacrifice ourselves for business gains, hustling until exhaustion. Champions, however, play the long game, practicing restraint and making micro adjustments. Think of your body as a race car; champions change oil and rotate tires regularly. 

Be proactive, prevent wear and tear, optimize performance. Five essentials for entrepreneurs: water – a game-changer for hydration; morning routine – a stick pack for wellness; daily superfoods detox – a chocolate shake with quality ingredients; collagen – a superfood for inner well-being; CBD – for intentional relaxation and focus. 

Take care of your race car, optimize performance, and impact the world.

ChatGPT

Ever felt like an invincible race car until reality slammed the brakes? We all sacrifice ourselves for business gains, hustling until exhaustion. Champions, however, play the long game, practicing restraint and making micro adjustments. Think of your body as a race car; champions change oil and rotate tires regularly. Be proactive, prevent wear and tear, optimize performance. Five essentials for entrepreneurs: water – a game-changer for hydration; morning routine – a stick pack for wellness; daily superfoods detox – a chocolate shake with quality ingredients; collagen – a superfood for inner well-being; CBD – for intentional relaxation and focus. Take care of your race car, optimize performance, and impact the world.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 26, we dissect Luxy Hair's business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business annually.

Timestamps:
00:51 Who is Luxy Hair?
3:14 Creating How To's & Tutorial Videos To Help Draw New Customers. Luxy Hair pushes out consistent tutorials and videos on YouTube that help drives sales.
6:55 Luxy Hair executes social media takeovers with influencers to build brand awareness and deliver more user-generated content for their page.
10:28 Why You Should Be AB Testing Your Web Banners
14:10 Get witty with your loyalty program.
18:23 Rank your content by tagging highly searched keywords — You can leverage tools like ahrefs or Buzzsumo to identify keywords that relate to your business.
21:00 Execute the ICBL Strategy - Identify, Create, Build, Launch. Luxy Hair built out their audience by creating content first while they were building their go-to product line.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 25, we dissect into Death Wish Coffee Co. business & marketing strategy – Death Wish Coffee has claimed that they make the world’s strongest coffee & backup their claim by showing how it’s made and where it’s sourced from. The company originally started out as a coffee shop in New York by founder Mike Brown back in 2012. In 2019, the company reported to generate over 12 million dollars in revenue. 

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since then it has grown into an integrated lifestyle nutrition brand selling supplements, protein powders and bars, and "clean" coffee products featuring MCT oil at thousands of retailer locations. As of Sept 2020, Bulletproof raised 13m in capital.

Timestamps:
3:35 Bulletproof created the term bio-hacking which is a common term used today
4:46 Create multiple sign-up forms to collect data where the form is designed based on the specific landing page
8:22 Create Content That Educate Your Customer via Blogs, How-To Articles, Infographics, etc...
12:33 How Bulletproof Converts Their Instagram Followers into Email Subscribers.
15:15 Who should your first hire be?
21:22 What's a cross-promoting strategy & how can you create one?
24:30 Don't "Fake It Until You Make It"
26:02 Bridge the gap between passion & market growth

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.

Timestamps:
00:47 - Introduction to FrankBody
3:37 - If you're penetrating a hyper-competitive marketing then try to be known for one thing.
8:20 Nobody can relate to corporate jargon. So leave that shi* at home
11:16 Should you use PR to increase brand awareness?
16:02 Increase Your Average Order Value By Offering Free Shipping
19:30 - Be Strategic When Raising Money
24:32 - When you see a platform launch a new feature, go all in! FrankBody has 4x the amount of views on their Instagram Reels vs their IGTV. That's because Reels was just launched a few weeks ago & Instagram wants people to see this feature being used a lot more
26:30 - Micro vs Macro Influencers. Which one is better for your brand?

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages.

Timestamps:

3:00 Subscription Model vs Full Upfront Payment. Whoop changed their model such that they were able to make the watch more accessible (due to cost) & have a continuous revenue stream.
7:48 Whoop's Podcast Strategy - How You Can Take Away Their Concept & Implement It Into Your Business
10:57 Offer Multiple Pricing Tiers — Tiered pricing is when you give your customers separate options for purchasing your product or service. For each separate “package,” more value is added and the price increases
15:08 Use Your Customer's Voice (e.g. their reviews) on your creatives or captions across some of your ad sets.
15:22 Spying on your competitor's Facebook ads.
18:32 Leverage Customer surveys After Purchasing
22:50 Don’t go nuts with the Facebook ad spend initially

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let's dive into how these guys built the ultimate cult brand across many outdoor enthusiasts.

Timestamps:

02:56 - Start With An Outstanding Product that solves a problem
04:52 - Leverage The Right Partnership And Brand Ambassadors. Yeti has 120 brand ambassadors that tell their story through different video series's
07:02 - Align Your Brand Persona to Match Your Customer Based
08:46 - Build a Lifestyle Content Strategy
10:50 - Strategically Leverage Old school Marketing Tactics
15:33 - Realness Goes a Long Way: We Are Living in the Age of Authenticity

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).

Timestamps:

1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each
3:40 - Use KPI's That Are Meaningful To Your Business
8:43 - Hyper Target Your Customer Basis With Personalized Content
11:40 - Make Sure Your Unit* Economics Work Before You Grow
15:40 - Create Urgency By Coming Up With Limited Time Offers & State Them Into Your Ad Copy
17:40 - Implement A Referral Marketing Program

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime, which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and noticed those tablets on the tables, those are made by Buzztime. 

In our conversation we discuss:

- Out of the box marketing strategies that Will has tested
- What's worked and not worked
- Content marketing strategies
- Why B2B marketing is not much different than B2C 
- Much more! 

I hope you enjoy this episode. To see the video interview and get the notes, go to: https://wondertreemedia.com/podcast/002-b2b-content-marketing