In this podcast episode, we discuss how to harness the power of email to grow a successful ecommerce business. Our featured guest on the show is Andriy Boychuk, founder at flowium.com.

On the Show Today, You’ll Learn:

• Why email marketing is crucial for e-commerce.
• How to maximize holiday sales seasons.
• The key to growing email lists.
• How to segment e-commerce email campaigns effectively.
• Why email deliverability matters.
• The impact of list cleaning and re-engagement.
• Why use Klaviyo for Shopify email marketing.
• Tips for email marketing optimization.

Links & Resources

Website: https://flowium.com/
LinkedIn: https://www.linkedin.com/in/andriyboychuk/
Instagram: https://www.instagram.com/andriyboychuk/
Twitter: https://twitter.com/aboychuk

Get access to more free resources by visiting the podcast episode page at
bit.ly/490wemF

Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.

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Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Yuval Ackerman.

Are you ready to master the art of email marketing?  

Tune in to this enlightening podcast episode with Yuval Ackerman.

In this insightful discussion, you'll discover:

-The power of email marketing and why it's essential for your business.

-How to craft engaging emails that connect with your audience.

-The importance of personalization and storytelling in email campaigns.

Join us as we unravel the mysteries of successful email marketing.  

Get ready to supercharge your email game and boost your business growth.  

Don't miss out on this opportunity!

Power Personality Quiz

http://winbacktimequiz.com/

Win The Hour, Win The Day! www.winthehourwintheday.com  

Podcast: Win The Hour, Win The Day Podcast  

Facebook: https://www.facebook.com/winthehourwintheday/

LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

You can find Yuval Ackerman at:

Email List: https://www.ackermancopywriting.com/subscribe

LinkedIn:  https://www.linkedin.com/in/yuvalackerman/

Win The Hour Win The Day

https://www.winthehourwintheday.com

People today are smarter about how and when they will engage with brands. Matt Wolfrom of BRIDGE joins the Data Guru podcast to examine all the ways email can boost results -- on its own and in combination with other channels. Hear how building trust, narrative, and the ease of connection are all integral to successful email campaigns.  Learn why open rates don’t matter anymore and gain pointers on actually making it into the inbox.

LinkedIn: https://www.linkedin.com/in/matthew-wolfrom/

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

On this episode, Laura, our Marketing Manager, will discuss how you can create effective email campaigns for your family entertainment center. 

Join our resident Business Ninja Andy together with Steve Kalan, Senior Director of Government Relations at Leadership Connect, a data-driven decision intelligence company focused on policy and procurement in the public sector, as they talk about helping users to access information about government officials and build government relationships. Leadership Connect combine deep research expertise and cutting-edge technology to help clients win business and influence policy across a wide range of specialties and verticals. Their clients trust their reputations to the quality of their data. With their proprietary 24-step information collection process that employs technology and human validation, they continuously identify the key decision makers and influencers you care about most and put them at your fingertips. Clients access Leadership Connect through the web, apps, and data integrations.

Leadership Connect is the world's only service that connects bills to legislative staff. They navigate complex government organizations: Federal, State & Local. Leadership Connect, the world’s only service that connects congressional staff to legislation so you know who is doing the leg work, and you can react when they change roles. They've built a network of thousands of trusted contributors in government who actively provide them with information on key people within their departments, not available anywhere else. Leadership Connect offers ready-made implementations for Salesforce, Marketo, HubSpot, Dynamics and Outlook. They have the expertise to deploy into more sophisticated environments, from greenfield public sector teams needing account hierarchies to mature CRM deployments that are looking to enhance their data quality with better accuracy and completeness. Learn more about them and visit their website today at https://www.leadershipconnect.io

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Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/

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Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!

Check out WriteForMe, more than just a Content Agency!

See the Faces Behind The Voices on our YouTube Channel!

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle.  Kris Ward who helps entrepreneurs to stop working so hard interviews, Dani Paige.

Dani Paige talks to us about launch copywriting.  But the first thing she does is redefine what a launch means.  It’s a game-changer!

Learn

-how to create interest around your ongoing services, launch style!

-what opportunities you are missing every month!

-how to create specials, and urgency!

And much more!

Win The Hour, Win The Day Winners Circle

https://www.winthehourwintheday.com/winners-circle-masterclass

Win The Hour, Win The Day! www.winthehourwintheday.com

Podcast: Win The Hour, Win The Day Podcast

Facebook: https://www.facebook.com/winthehourwintheday/

LinkedIn:  https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

You can find Dani Paige at:

Website: https://danipaige.com/

Email: online@danipaige.com

LinkedIn: https://www.linkedin.com/in/dani-paige-15057226/

Instagram: @dannypage.online

Win The Hour Win The Day  

https://www.winthehourwintheday.com

Email campaigns play a big part in retention marketing, and knowing how to run email campaigns effectively will make a massive shift upwards to your business.

In this episode, Jordan West talks about what to put in the body of an email, how many images to put in to avoid being placed in the ‘promotions’ folder, and many other valuable tips that will level up your email marketing game.

Listen up and take some notes.

KEY TAKEAWAYS FROM THIS EPISODE

• Heavily imaged emails with no copy automatically go to the ‘Promotions’ folder.
• Your body copy should match the subject line and the preview text.
• The body of your email should be compelling, concise, and on-brand.
• Your copy needs to convince subscribers to act on the call to action featured in your email.
• Multiple CTA’s (Call to Action) in one email will not work.
• CTA’s should not directly sell a product but should build relationships with people.
• Strategically write your email in short paragraphs, not condensed together, that people would actually want to read; The proper use of bullet points is also helpful.
• Incorporate images that are smaller than 1 MB.
• Make sure that your emails are formatted for mobile.
• CTA’s must stand out and create urgency.
• Use a photo or an e-signature of the founder if you are sending an email from the founder of the brand.
• Thank people for reading your emails and letting them know that they can also unsubscribe anytime.
• AB test your emails.

Listen to the previous episode of this series here:

Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan West
https://bit.ly/3dUh9rb

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Episode 104

Jessica Totillo Coster is an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way so you don’t have to. In this episode, she will specifically focus on the power of emails and why you should plan for a good email campaign regardless if it is the holiday season or not. 

Learn from Jessica the top email campaigns you can launch for your ecommerce business!

[00:01 - 05:06] Opening Segment

• Let’s get to know Jessica Totillo Coster
• Why she’s in love with ecommerce

[05:07 - 11:07] Starting a Business

• How she built Ecommerce Badassery by accident
• Not everyone knows what you know
  • Here’s how to start a business
• Jessica’s fears in starting a business and how she overcame them

[11:08 - 21:50] Making More Money for Your Business

• The 3 ways to make more money on your business
• The difference between cross-sell and upsell
• How to stay consistent with your email calendar

[21:51 - 31:19] Encouraging Customers to Buy Again

• How to think of content ideas to send to customers
• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400
• How to get people to buy again without incentives

[31:20 - 41:52] Using Email Automations

• Why Klaviyo is perfect for ecommerce businesses
• The email automations to increase revenue
• How to become an ecommerce badass like Jessica

[41:53 - 47:44] Closing Segment 

• Know more about Jessica in the Fire Round
• Connect with Jessica!
  • Links below
• Final words

Tweetable Quotes:

“[Entrepreneurship] is not a one and done. You have a few tries first before you land on the thing that really works.” - Jessica Totillo Coster

“The biggest thing for me about being an entrepreneur is being able to own all of my own success and failures.” - Jessica Totillo Coster

Resources mentioned

• SELLY
• Book: Launch (Updated & Expanded Edition)

Email jessica.totillo@gmail.com to connect with Jessica or follow her on Facebook and Instagram. Check out eCommerce Badassery to grow your ecommerce business with email marketing!

DOWNLOAD these guides that helped Jessica run a 7-figure eCommerce business!

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In this bonus podcast episode, we are taking a little detour from our normal format. 

Instead of discussing an industry relevant topic with one or two guest, I am going to be speaking to two special guests: 2021 Summer Marketing Interns, Keegan Teschko and Shannon Feeley. We’re going to get a behind the scenes look at their experiences working at Radwell International this summer. 

To learn more about Radwell International visit https://www.radwell.com

This podcast is produced by Radwell International http://www.radwell.com

Email for Podcast Questions or Feedback: automationnation@radwell.com

Co-Hosts:
Julie Basello jbaselloholt@radwell.com

Robert Tiedeken rtiedeken@radwell.com

Production:
Julie Basello and Erik Herrmann

Marketing and Promotion:
Julie Basello and Erik Herrmann

To read Radical Automation, Radwell's Blog:
http://blog.radwell.com

Connect with us on Social Media

Facebook: https://www.facebook.com/RadwellInternational
Instagram: https://www.instagram.com/radwell_int/
Twitter: https://twitter.com/Radwell_Intl
Pinterest: https://www.pinterest.com/radwellintl/
TikTok: http://Tiktok.com/@radwell_int
LinkedIn: https://www.linkedin.com/company/radwell-international/

Lin...

In Kylies on words:

I never thought that overcoming years of addiction would lead me to become a highly sought copywriter and brand storyteller in the transformation space, but it did.

I co-founded a spoken word poetry venue to work on transforming my life. I found the healing I was looking for in storytelling.

Not too long after, I was invited to write ads for a coaching company, even though I had no experience with ads, or formal marketing training. I used the same attention grabbing, emotionally compelling "poetry formula" to write my first ad.

In one weekend the $575 ad spend converted to $67,500 - the campaign ended up with a 2000% ROI.

Since then I have written ads, copy and told stories for transformational companies such as...

- Conscious Marketer (clients include Sounds True, Eckhart Tolle, The Collective Trauma Summit, etc..)

- Conscious Copy & Co. (clients include Joe Polish, Brendan Burchard, J.J. Virgin, Mindshare and more...)

- Astrology Hub, Tru Earth, HeartMath Institute, Brian Tracy, Travis Sago, Brendan Kane, Thrive Academy, The Draw Shop, Hungry for Happiness, and other companies using business to transform human consciousness for the greater good

I have been featured in Yanik Silver's Evolved Enterprise Course, Park Howell's The Business of Story Podcast, Conscious Marketing Academy, CopyHackers 10X Your Launches, A Conscious Copy & Mindshare Copywriting Workshop, and Signature Stories that Sell.

Along the way I managed robust affiliate programs for Max Simon and Gina DeVee, with partners such as Arielle Ford, John Assaraf, Mindvalley Academy, Mark Victor Hansen, Bo Eason, Thrive Academy, Derek Rydall and more.

I currently serve as the Director of Storytelling & Brand Development at Conscious Marketer, the #1 launch agency in the spiritual and transfomation market.

To date I've generated $23,000,000+ for my clients. Part of this is surrounding myself with awesome teams and dedicated creative professionals.

In January 2021 Sounds True published a course created by Richard Taubinger and I called The Power of Conscious Marketing, and we plan to relaunch in it the Fall.

I am committed to the practice of micro-philanthropy and love supporting 4Ocean, anti human trafficking organizations, and indigenous wisdom keepers across the globe.

My most recent fun accomplishment was taking a 1:1 mentorship program with Evy Poumpouras, former Secret Service Agent and author of Becoming Bulletproof.

In my spare time you'll find me traveling, hiking the beautiful trails of San Diego, at the beach or reading 7 books at once.

Learn more about Kylie Slavik and her amazing work at.  You can also download her free guide to "The Core Story Formula at:

https://kylieslavik.com/

Please leave a review or send us a Voice note letting us know what you enjoyed at:

Back2Basics reconnecting to the essence of YOU (podpage.com)

Follow us on IG and FB @Back2BasicsPodcast

On this episode of the Marketing Lyfe Podcast, we have an interview with Casey specifically talking about his 3x3 Method on How to Convert Leads into Sales! He is a fan of my podcast that recently reached out to share some of his experience with leads and sales and how this 3x3 method works. Here are some of the topics we are going to discuss:

Introduction to Casey
1. Follow Up Within the First Five Minutes
What Does The Five Minutes Look Like?
Response: Get the Lead Right Away or Call Them
2. Following Up Frequently
3. Keeping a Good List of your Leads
Example of Lead Follow Up: Home Services
Benefits of Keeping an Updated List
Communicate 1 on 1 With Customers
Calling Campaigns
Email Campaigns
Text Channels
Summary of the 3x3
Softwares for Call, Text, and Email Campaigns

Fast—and regular—communication is key for marketing and retention. Emails, text messages and calls at important steps in the lead-nurture process keep clients from falling through the cracks.

But that takes a lot of time and energy. Plus, you have to remember to do it. So why not have the robots do it for you?

This episode of Two-Brain Radio is all about automations. You'll learn what they are, which ones you need and how to build them so you get more time back in your day without sacrificing client connection.

Links:

Gym Lead Machine
Free Tools
Book a Free Call

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

2:09 – Automations: What they are and why you need them. 

4:01 – What effective automations do. 

6:19 – The value of communication. 

8:07 – Segmenting communications and automations. 

9:48 – How to get contact information.

13:18 – Getting the data to speak to all the right systems.

18:05 – The appointment booking sequence.

20:48 – The no-show/cancelation sequence.

22:43 – The post-appointment follow-up.

25:29 – The active-lead sequence.

30:08 – Long-term lead nurture sequences.

33:59 – Sequences for client retention.

39:40 – Communications for established clients.

41:55 – Why you need a cancelation form and automation.

44:37 – The 10-word automation to get lost clients back.

50:54 – What to do if you don’t have the time to build automations or the money for all the tech to make them play well together.

Some may say that email is a dying way of communication, but these numbers tell you otherwise! Today's episode involves your email marketing campaigns and the standard averages for other email marketing. Does your campaign match those numbers? Some of the topics we are going to cover in our podcast involve:

Email is Still Going and Alive
Industry Standards
Open Rates
Click Through Rates (CTR)
The Unsubscribe Rates
Send Emails Weekly to Audience
More Emails Equals Better Clicks
What should you do about unsubscribers from your mailing list?
Tip and Trick To Increase Open Rates

Philly stops to do something fun. Kenny pushes for return on investment. The guys talk about the roles that little stores play in consumers' minds. Phil gives an update on his email marketing automation plan.

This is the article we were talking about
https://www.sheknows.com/health-and-wellness/articles/2049318/the-brewing-backlash-against-hustle-culture-and-its-effects-on-mental-health/

Today on the show I'm joined by Nick Disabato, founder of Draft and creator of the Ecommerce Email Mastery course.

Email marketing is a pain in the butt.

It's time-consuming and it's hard.

But on the flip side, it's extremely profitable.

With the right email strategy, you could increase your sales by 20% or more.

In today's episode Nick and I break things down and make email marketing simple.

Nick dives deep into his research on ecommerce email marketing and reveals...

• The big mistake the majority of online stores are making when it comes to email
• The easiest way to get started with email marketing in 20 minutes or less (it's not what you think)

And much more. Listen now.

Links:

Wavebreak

Ecommerce Email Mastery

Draft

[8] How to increase your sales without spending more on ads with Nick Disabato

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Stop leaking revenue.

Take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right in just a few weeks.

Click here to learn more.

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

When selling a product that’s a little bit outside the box, you need a flexible solution for building your ecommerce site, especially if you’re the first one on the scene and doing something totally different.

Vijay Sitaram of Wipertech sits down for a chill, yet inspiring conversation on how he got his start selling wiper blades online when no one else was doing it. He also dives into why Klaviyo is essential to his customer retention strategy and what it takes to succeed in ecommerce.

Listen as Vijay gives some excellent advice on taking care of customers in the digital age, and find out why he made the decision to move the Wipertech site from Magento over to Craft Commerce 2.

Key takeaways

• Vijay saw an opportunity to sell wiper blades online to customers in an accessible way
• The two main challenges were the technical aspects of selling online and customer acquisition
• Making the switch to Craft Commerce from Magento is right for Wipertech because of the flexibility it affords
• Customer care in the digital age is shifting, and Wipertech has an effective customer retention strategy

Resources:

Wipertech